Knock It Off! Tactics to Combat Counterfeits
- Room: Ballroom B
- Session Number:403
Wednesday, June 07, 2017: 1:15 PM - 1:45 PM
The problem of counterfeit goods sold online is not limited to designer apparel and luxury goods, but this sector is unduly burdened. As a result, best practices for taking the offensive have emerged. Our expert on intellectual property and commercial law will outline basic tactics all e-retailers must deploy – plus some more advanced maneuvers – to protect the brand, margins and profit. Our legal expert will show how to work with Amazon and eBay to thwart counterfeiters and our presenter from Levi Strauss will share lessons learned and results when it it became selective about which infringing listings to pursue.