Be a Revolutionary: Adapting Lifecycle Messages to Changing Consumer Behavior

    Thursday, June 08, 2017: 1:45 PM - 2:15 PM


    Greg Zakowicz
    Senior Commerce Marketing Analyst
    Bronto Software
    Patrick Gill
    eCommerce Outdoors


    Traditional lifecycle messages flowing from events like birthday reminders or cart abandonment have been a powerful email engagement tactic. But with consumer behavior changing as people use more devices along the purchase path when considering and buying online, shouldn’t your lifecycle messaging strategy change, too? This session will offer an update on the changing dynamics of lifecycle messaging. We’ll also hear from a retailer who is breaking with traditional lifecycle best practices – for example, by testing more frequent messaging, and segmenting offers by cart size – to better connect with today’s online shoppers.


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