Be a Revolutionary: Adapting Lifecycle Messages to Changing Consumer Behavior
Thursday, June 08, 2017: 1:45 PM - 2:15 PM
Traditional lifecycle messages flowing from events like birthday reminders or cart abandonment have been a powerful email engagement tactic. But with consumer behavior changing as people use more devices along the purchase path when considering and buying online, shouldn’t your lifecycle messaging strategy change, too? This session will offer an update on the changing dynamics of lifecycle messaging. We’ll also hear from a retailer who is breaking with traditional lifecycle best practices – for example, by testing more frequent messaging, and segmenting offers by cart size – to better connect with today’s online shoppers.