Warby-Parker, Specs & Shoppers: A Perfect Match Online and Off
Wednesday, June 06, 2018: 8:30 AM - 9:00 AM
If Warby-Parker were on Match.com, its profile would read: “Deep thinker, innovator, problem-solver, doing good in the world -- and wildly successful.” The same traits that might signal an appealing partner also describe the business and corporate culture at the blockbuster eyewear company co-founded by our Day One Keynote speaker. Warby-Parker launched online in 2010 with the unique premise of bypassing traditional distribution channels and keeping product design in-house to offer quality prescription eyewear without the high markup attached to eyeglasses sold elsewhere. Today, Warby-Parker’s valuation is estimated at $1.7 billion, that growth guided by its combination of a disruptive business model, technology development and social entrepreneurship. Along the way, it’s won the confidence of major investors and built a cult following among consumers attracted by premium eyeglasses at fair prices, as well as the brand’s give-back mission: for every pair of glasses sold, Warby-Parker distributes a pair to those in need. The company’s upward trajectory over eight years also models a path to success for other retailers, with its deliberately-paced addition of elements such as the ability to try on glasses at home before buying, the ability to obtain eyeglass prescriptions online, and what are now more than 65 stores. Join us at this Keynote Address for a look inside an iconic brand born online, and you’ll come away with inspiration to take home.