Strategic, On-Trend Sessions for E-Retailers of All Sizes
IRCE’s agenda is a step above the rest. Our agenda is structured in a way that allows you to easily flow between track and workshop sessions throughout the day, providing you with the ability to design your own personal conference experience. IRCE offers two full conference days with various tracks (June 6 and June 7), with pre- and post-conference workshops on June 5 and June 8. These in-depth workshops take the audience through multiple sessions of insight and information on a specific topic.

Tuesday, June 05, 8:45 AM - 9:00 AM

  • Room: 184 ABC, First Floor
This start to the day by Boot Camp head coach Scott Kincaid provides a brief overview of what the workshop will cover and how it will flow, what attendees can expect to get out of this action-packed Day, and Boot Camp rules....
Speaker(s)
Scott Kincaid
Chief Success Officer
Usability Sciences

Scott Kincaid started in the usability industry more than 20 years ago. During his career, Scott has spent more than 15 years working for Usability Sciences, a research consulting company in Dallas. There, he has worn many hats including researcher, operations manager, sales engineer, and executive. Previously, he worked...

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  • Room: Skyline Ballroom E
The E-Commerce Technology Workshop covers the digital retail technologies and leading-edge innovations to have on your roadmap or radar. In this high-energy top-rated workshop day, we provide a deeper understanding of how technologies work together, which technologies to use and prioritize, and a showcase of digital innovations to grow sales... ...read more...
Speaker(s)
Bernardine Wu
Chief Executive Officer
FitForCommerce

Bernardine Wu is founder and chief executive officer of FitForCommerce, a boutique consultancy that helps hundreds of brands and retailers through digital, e-commerce and omnichannel strategies, technology and innovation, and organizational optimization. Her early career and focus on investment diligence began at Accenture and Wall Street....

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  • Room: Skyline Ballroom D
The 2018 IRCE Amazon & Me Workshop chairman will kick off the day with some eye-opening metrics and developments at Amazon that will impact your business in the year ahead. As a former Amazonian, our chair brings an insider’s view of what’s cooking at Amazon and how e-retailers can best... ...read more...
Speaker(s)
Fahim Naim
Founder
eShopportunity

Fahim Naim is the founder of eShopportunity, an e-commerce strategy consulting firm. Prior to eShopportunity, he was a category manager at Amazon and managed one of the largest retail categories nearly doubling the business during his tenure. Fahim has an MBA from the Kellogg School of Management and spent seven...

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Tuesday, June 05, 9:00 AM - 9:30 AM

  • Room: Skyline Ballroom E
Succeeding in today’s ever-changing digital commerce world requires mastering a complex mix of people, processes and technologies that must all work seamlessly together. From the originating idea of a product or purchase order through merchandising, marketing, content management, e-commerce, omnichannel, fulfillment and customer service – this session covers the full... ...read more...
Speaker(s)
Charles Hunsinger
Senior Vice President, Chief Information Officer
Oriental Trading Company

...

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Tuesday, June 05, 9:00 AM - 9:45 AM

  • Room: Skyline Ballroom D
If the past year at Amazon is any indication, Amazon will continue to drive change for customers and sellers alike. New business lines, new Prime subscription models, new stores, new delivery models – that’s just the beginning. Our speaker, well-known for his astoundingly accurate predictions, will give us his insights... ...read more...
Speaker(s)
Richard Hastings
Macro Strategist, former
Seaport Global Securities

Richard Hastings is formerly macro strategist for international investment bank Seaport Global Securities, He monitors trends in domestic and international markets; energy and weather; demographics and housing. New ideas in information technology, IoT and artificial intelligence– especially Amazon – are some of his most frequent themes. Richard is well-known for...

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  • Room: 184 ABC, First Floor
This session, led by an internet pioneer with more than 20 years of experience, will present general design rules that online retailers should know to create a visually appealing and efficient site that draws visitors into the site on arrival and makes them come back again. Should you rotate images... ...read more...
Speaker(s)
Kevin Richards
Founder & CEO
Ventura Web Design

An early Internet entrepreneur, Kevin Richards opened his first digital business in 1990. He founded Ventura Web Design & Marketing, a full-service agency that has helped clients generate more than $1 billion in revenue, in 1997. In his 24 years of experience, Kevin has worked with more than 1,000...

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Tuesday, June 05, 9:30 AM - 10:15 AM

  • Room: Skyline Ballroom E
Adapting and adjusting your technology to keep up with innovation is hard; adapting and adjusting your organization is harder. And at least as important. Retailers’ universal goal is a high-performing, agile, cross-functional team that can handle day-to-day operations as well as innovative growth. In this session, we’ll explore ways to... ...read more...
Speaker(s)
Bob McKinney
Vice President, Marketing, Omnichannel
Batteries Plus Bulbs

Bob is vice president of marketing and omnichannel at Batteries Plus Bulbs, a national retailer with more than 700 stores in the United States and Puerto Rico. He is responsible for leading all marketing efforts including digital, traditional and analytics for B2B, B2C and franchise development. Prior to joining Batteries...

Zachary Blank
Vice President, Chief Operating Officer
Paragon Sports

Zachary Blank is chief operating officer and vice president of Paragon Sports. He focuses on elevating the in-store and online experiences by striving for operational excellence, delivering value-added services, searching for a unique product assortment and developing the right team. Zach has a supply chain management background and has received...

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Tuesday, June 05, 9:45 AM - 10:15 AM

  • Room: Skyline Ballroom D
There is a reason why so many well-known brands sell directly to Amazon and become a Vendor to Amazon. Not only does becoming a vendor grant your products admission to certain programs like Amazon Fresh, Prime Now, or Pantry, but it also opens up new marketing opportunities such as Gift... ...read more...
Speaker(s)
Alejandro Vélez
Co-Founder, Co-Chief Executive Officer
Back to the Roots

Alejandro Velez was born in Medellin, Colombia, and studied business administration and education at UC Berkeley. He co-founded Back to the Roots alongside Nikhil Arora in 2009 during his last semester in college after discovering how to grow gourmet mushrooms on recycled coffee grounds. Back to the Roots developed their...

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Tuesday, June 05, 9:45 AM - 10:30 AM

  • Room: 184 ABC, First Floor
As much as on visual appeal and serving up the right content at the right time, the success of your e-commerce site depends on how well visitors can navigate its pages and progress through the purchase process. The design and usability of your site are closely related. This session will... ...read more...
Speaker(s)
Nicolas Smotek
Director of Technology and User Experience, Omnichannel
Deckers Outdoor Corporation

Nicolas Smotek is the director of technology and user experience, omnichannel, for Deckers Outdoor Corporation, the company best known for its Teva and UGG footwear brands. Throughout his 14-year tenure at Deckers, Nicolas has served as the lead developer for more than five global e-commerce website launches and has overseen...

Scott Kincaid
Chief Success Officer
Usability Sciences

Scott Kincaid started in the usability industry more than 20 years ago. During his career, Scott has spent more than 15 years working for Usability Sciences, a research consulting company in Dallas. There, he has worn many hats including researcher, operations manager, sales engineer, and executive. Previously, he worked...

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Tuesday, June 05, 10:30 AM - 10:45 AM


Tuesday, June 05, 10:30 AM - 10:55 AM

  • Room: Skyline Ballroom E
Before we dive into e-commerce and order management platform selections and implementations, let’s understand how today’s platforms need to be evaluated and optimized -- or “ripped and replaced.” This is a crash course on the types of platforms retailers are leveraging today, as well as how to manage the interoperability... ...read more...
Speaker(s)
Arthur McManus
Senior Vice President, Provider Program
FitForCommerce

As senior vice president of the Provider Program, Arthur McManus is responsible for developing and delivering products and programs that help solution providers deliver results to retailers. Previously, he was vice president of business development for e-commerce platform provider iCongo, where he helped drive revenue growth and increased market positioning...

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Tuesday, June 05, 10:30 AM - 11:00 AM

  • Room: Skyline Ballroom D
Until recently, many sought-after marketing vehicles on Amazon, such as A+ Enhanced Content, were primarily reserved for vendors who sell directly to Amazon. Times are changing, and many of these tools are now being offered to brand-registered marketplace sellers. This session will cover several tools that sellers can leverage to... ...read more...
Speaker(s)
Caleb Light
Vice President, Sales
Power Practical

As vice president of sales at Power Practical, Caleb Light manages all sales channels and logistics. He started his first company, CupAd, in 2008 and sold advertising to companies like Overstock.com, Zagg, and the University of Utah. During his time at Utah Valley University, Caleb spent two years working in...

Kelly Fedio
Founder, President
One Savvy LIfe

Kelly Fedio is president of One Savvy Life, the Redondo Beach, Calif.-based consumer products company she launched in 2014. The company sells outdoor lifestyle products geared for women including infuser water bottles and sling backpacks. Prior to launching One Savvy Life, Kelly practiced law for 10 years. She earned her...

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Tuesday, June 05, 10:45 AM - 11:30 AM

  • Room: 184 ABC, First Floor
While still on active duty in 2009, Drill Sergeant Daniel Alarik grew frustrated when he couldn’t find t-shirts that showcased his country’s military pride. So he decided to design his own. Today, Grunt Style is the largest military and patriotic lifestyle apparel brand in the U.S. With no brick-and-mortar stores,... ...read more...
Speaker(s)
Daniel Alarik
CEO & Founder
Grunt Style

During Daniel Alarik’s time in the U.S. Army, he deployed twice, spent three years as a drill sergeant, and trained more than 2,000 soldiers. After leaving active duty, his pride in that service led him to launch Grunt Style, an apparel company selling patriotic shirts and more, with a startup...

Steve Weiss
Founder & CEO
MuteSix

Steve Weiss is a lifelong entrepreneur, having started his first successful venture at age 16 in his high school's computer lab. Over the last three years, he’s built MuteSix into a performance marketing powerhouse serving e-commerce clients including the National Hockey League, Adidas Outdoors, Sole Society, MeUndies, Rinse and Headspace,...

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Tuesday, June 05, 10:55 AM - 11:20 AM

  • Room: Skyline Ballroom E
Finding the best-fit solution is difficult and time-consuming. From key functionality to essential value-add features, platforms vary widely so our speakers will explore what you should know and do when selecting your e-commerce platform. In this session, you’ll learn the criteria to determine whether re-platforming is needed to keep up... ...read more...
Speaker(s)
Arthur McManus
Senior Vice President, Provider Program
FitForCommerce

As senior vice president of the Provider Program, Arthur McManus is responsible for developing and delivering products and programs that help solution providers deliver results to retailers. Previously, he was vice president of business development for e-commerce platform provider iCongo, where he helped drive revenue growth and increased market positioning...

Rodney Woodruff
Vice President, Engineering
Weight Watchers International

...

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Tuesday, June 05, 11:00 AM - 11:45 AM

  • Room: Skyline Ballroom D
It is common knowledge that product reviews are a key factor influencing shoppers’ buying decisions – and reluctance to buy from certain sellers. However, obtaining those initial reviews for a product is not clear cut nor easy. Amazon’s ban on incentivized reviews and shoppers’ ability to opt out of seller... ...read more...
Speaker(s)
Jeff Cohen
Chief Marketing Officer, Partner
Seller Labs

Jeff Cohen is chief marketing officer and partner at Seller Labs. Through Seller Labs, Jeff works with more than 20,000 Amazon sellers who did more than $7 billion in sales on Amazon in 2016. He has been involved in e-commerce since 2007, when he was the founder and general manager...

Peter Marlenga
Director, Operations
Tech Armor

Peter Marlenga is director of operations at Tech Armor, which sells and distributes mobile device accessories through marketplaces, its own website and retailers across 30 countries. As Tech Armor’s first employee more than five years ago, Peter has seen his share of ups and downs with marketplace selling, from account...

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Tuesday, June 05, 11:20 AM - 11:45 AM

  • Room: Skyline Ballroom E
So, you found your match...now what? Platform selection is only the starting point of your journey and creating the perfect relationship with your solution vendor. In this session, we'll tell you what to watch for and how to avoid most common mistakes, such as not accounting for scalability and failing... ...read more...
Speaker(s)
Rodney Woodruff
Vice President, Engineering
Weight Watchers International

...

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Tuesday, June 05, 11:30 AM - 12:00 PM

  • Room: 184 ABC, First Floor
With so many competing demands and opportunities ranging from advertising to technology, retailers newer to e-commerce may not know where to focus next in aiming for growth. Our speakers' advice is to jump in, start somewhere and learn by experience, even as you know you’ll be re-evaluating your efforts and... ...read more...
Speaker(s)
Byron Holderman
E-Commerce Manager
Unique Truck Equipment

As the e-commerce manager at Unique Truck Equipment, a tool and diagnostics supplier for the heavy-duty trucking industry, Byron Holderman oversees and implements online strategies including CPC, SEO, e-mail marketing, new technologies and systems integration. Byron has managed the creation, ongoing maintenance and online strategy of Unique Truck Equipment’s multiple...

Ryan DeWard
President
Unique Truck Equipment

Ryan DeWard is president of Unique Truck Equipment, which provides tools for the trucking industry. Under his leadership the company has grown through its multi-channel marketing strategies, utilizing best practices and continually expanding its e-commerce footprint. After working in accounting, finance and banking earlier in his career, Ryan joined...

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Tuesday, June 05, 11:45 AM - 12:30 PM

  • Room: Skyline Ballroom E
It takes a village. Digital commerce requires leveraging third-party technologies and service providers that design, develop, support and sometimes manage components of your technology stack and digital portfolio. So, choosing the team and offering that you might be calling at 2am is just as critical as choosing the technology. In... ...read more...
Speaker(s)
Charles Hunsinger
Senior Vice President, Chief Information Officer
Oriental Trading Company

...

Chris Smith
Director, E-Commerce
Big 5 Sporting Goods

Chris Smith is the director of e-commerce for Big 5 Sporting Goods. Chris has driven significant sales growth since leading the company’s initial launch of the e-commerce big5.com web site in 2014, and continues the development of the company’s strategy and road map of Big 5’s transition to digital retail....

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Tuesday, June 05, 11:45 AM - 12:45 PM


Tuesday, June 05, 12:00 PM - 1:00 PM


Tuesday, June 05, 12:30 PM - 1:30 PM


Tuesday, June 05, 12:45 PM - 1:15 PM

  • Room: Skyline Ballroom D
Amazon continues to expand its presence outside of the United States, and so should you. There are several programs offered by Amazon to make expanding internationally more accessible. This makes it easier to sell your products in North America, European Union, Asia, and more. In this session, we will cover... ...read more...
Speaker(s)
Carly McGinnis
General Manager
Exploding Kittens

Carly McGinnis is general manager of the record-breaking Kickstarter card game Exploding Kittens, which raised nearly $9 million in 30 days on Kickstarter. Today it is still the most-backed Kickstarter campaign with more than 219,000 backers. She began her career in talent representation at WME Entertainment followed by Brillstein Entertainment...

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Tuesday, June 05, 1:00 PM - 1:45 PM

  • Room: 184 ABC, First Floor
In this session, attendees will learn how this process works from start to end, including a first-person report from a category leader selling on Amazon. It will round up at a101-course level what retailers should do to get started or to further expand their presence on Amazon. Our speakers will... ...read more...
Speaker(s)
Jeff Cohen
Chief Marketing Officer, Partner
Seller Labs

Jeff Cohen is chief marketing officer and partner at Seller Labs. Through Seller Labs, Jeff works with more than 20,000 Amazon sellers who did more than $7 billion in sales on Amazon in 2016. He has been involved in e-commerce since 2007, when he was the founder and general manager...

Mike Brown
Founder
Death Wish Coffee

Michael Brown is the founder and CEO of Death Wish Coffee Company, a digital-first coffee brand that distributes online worldwide through deathwishcoffee.com and Amazon.com. Started in a small coffee shop in Saratoga Springs, NY, where Michael saw a need for stronger and more delicious coffee among his groggy morning...

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Tuesday, June 05, 1:15 PM - 2:00 PM

  • Room: Skyline Ballroom D
There is nothing sellers fear more than the dreaded “Your Account Has Been Suspended” email. With Amazon continuously changing its policies, and with a vague Terms of Service, sellers and vendors alike often find themselves wondering if what they are doing will result in an account or product suspension. Our... ...read more...
Speaker(s)
Cynthia Stine
President
eGrowth Partners

Cynthia Stine is the founder of eGrowth Partners. Her influential blog is regularly read by tens of thousands of sellers. Cynthia has written two books about Amazon, including the ground-breaking "Suspension Prevention: Get Reinstated and Protect Your Amazon Seller Account" which has won two international book awards and sells worldwide...

Eddie Levine
President
Hub Dub Ltd.

Eddie Levine is president of Hub Dub Ltd., the company he co-founded with Greg Gilpin. Since its 2012 launch, Hub Dub has grown into a multimillion-dollar e-commerce operation with worldwide distribution, attracting superior global brands. With 15+ years of combined e-commerce, IT and logistics experience working for Fortune 500 companies,...

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Tuesday, June 05, 1:30 PM - 1:50 PM

  • Room: Skyline Ballroom E
In today’s retail environment, it’s impossible to ignore the impact of marketplaces. However, many new and established businesses struggle with the decision to sell direct to consumers and/or via a marketplace. In this session, we will learn about the evaluation process and consideration factors used to decide whether to start... ...read more...
Speaker(s)
Jackie Dew
Chief Executive Officer
Born + Made

Jackie is the chief executive officer of Born + Made, a custom apparel and accessories business. Prior to founding the New York-based company, she was interim chief executive officer and chief operating officer of Pharmaca Integrative Pharmacy, a 30-store health and wellness concept, and was chief executive officer of Be...

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Tuesday, June 05, 1:45 PM - 2:30 PM

  • Room: 184 ABC, First Floor
Replacing or adding to the technology supporting your online store can increase or speed up functionality and features that can strengthen customer engagement, drive sales and even make back-end operations easier. It’s also time-consuming, potentially expensive and risky. Our speaker in this session says replatforming can be a win, but... ...read more...
Speaker(s)
Cherri Newbury
President & Co-Founder
DiscountCoffee.com

Cherri Newbury is president and co-founder of DiscountCoffee.com, launched in 1996. Cherri's retail journey began in the early 80’s, when she was personally recruited out of the University of Missouri by the head of a growing startup: Sam Walton. Today, DiscountCoffee.com is celebrating its 20th year and it's...

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Tuesday, June 05, 1:50 PM - 2:10 PM

  • Room: Skyline Ballroom E
Selling direct to consumers is the core of e-commerce but selling to businesses can open up new paths to grow your businesses. B2B customers have a significantly higher average order value (AOV) and lifetime value (LTV), but they require a very different user experience. BrickHouse Security CEO Todd Morris will share best practices for serving... ...read more...
Speaker(s)
Todd Morris
Founder, Chief Executive Officer
BrickHouse Security

Todd Morris is founder and chief executive officer of BrickHouse Security, which sells security systems including video cameras and GPS trackers. He founded the company in 2005 after a 15-year career in the software industry. Prior to BrickHouse Security, Todd headed business development at Intellisync (acquired by Nokia) and MapQuest....

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Tuesday, June 05, 2:00 PM - 2:30 PM

  • Room: Skyline Ballroom D
When it comes to fulfillment, it is often said that the devil is in the details. Fortunately, Amazon has a variety of programs to ensure customers receive their packages in a timely manner, even if they are not Amazon customers. During this session, we will review FBA Best Practices, Seller... ...read more...
Speaker(s)
Alan Rose
Director, Marketplace
Level Nine Sports

...

Brandon Harden
Owner
Seven Times Six

Brandon Harden is an owner of Seven Times Six, an online apparel company founded in 2005 as Real Deal Sales LLC. Real Deal Sales started as a lost freight/salvage business that focused on media products and sold primarily on eBay. Later, the company evolved to manufacturing and a traditional retail...

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Tuesday, June 05, 2:10 PM - 2:30 PM

  • Room: Skyline Ballroom E
Global expansion has never been easier in this digital world, but it doesn't come without its headaches. There are many different approaches for going global and a myriad of services and technologies to consider. This session will cover when and how to expand to international markets leveraging a global maturity... ...read more...
Speaker(s)
Victor Castro
Director, Digital Strategy, Solutions
Zachys Fine Wines

Victor Castro is the director of digital strategy and solutions at Zachys Fine Wine, a leading purveyor of fine wine and wine auction house, with live auctions in New York, California, Hong Kong and online. Prior to joining Zachys, he was director of e-commerce at The Vermont Teddy Bear Co....

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Tuesday, June 05, 2:30 PM - 3:15 PM

  • Room: 184 ABC, First Floor
Once online retailers reach a certain scale, outsourcing fulfillment becomes a key consideration if they are to stay competitive. Are the time and energy expended on do-it-yourself fulfillment saving resources or limiting growth? What about drop-shipping options, and how do you negotiate the best shipping arrangements with carriers? Using the... ...read more...
Speaker(s)
Austin Graff
Vice President, Operations
SweatBlock

Austin Graff is one of the entrepreneurial minds behind and the vice president of operatons at SweatBlock, the number one antiperspirant product on Amazon. He has run operations and helped to grow the company’s revenue ten-fold in five years, becoming an expert on operations strategy and implementation along the way....

Krish Iyer
Director, Strategic Alliances
SHIPSTATION

Krish Iyer is a shipping and supply chain executive who has nearly 17 years of industry experience with companies including FedEx, Pitney Bowes, Neopost and now ShipStation. An expert in cross border e-commerce, international fulfillment and supply chain technology, Krish is currently the director of strategic alliances for ShipStation, where...

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Tuesday, June 05, 2:45 PM - 3:30 PM

  • Room: Skyline Ballroom E
Back by popular demand! In this session, a leading retail executive and the Workshop Chair will lead a lightning round of 20 digital retail innovations to whet your appetite and get your roadmaps going. The speakers will share which of these innovations stand out and why they matter to e-retailers.... ...read more...
Speaker(s)
Bernardine Wu
Chief Executive Officer
FitForCommerce

Bernardine Wu is founder and chief executive officer of FitForCommerce, a boutique consultancy that helps hundreds of brands and retailers through digital, e-commerce and omnichannel strategies, technology and innovation, and organizational optimization. Her early career and focus on investment diligence began at Accenture and Wall Street....

Nathan Richter
Digital Strategy
URBN

...

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  • Room: Skyline Ballroom D
With millions of products on Amazon, how do you make yours stand out? Amazon has doubled down on its PPC Ad platform, allowing sellers and vendors the opportunity to bid for placements and increased visibility to customers. Sponsored Products and AMS are instrumental for many brands to increase discoverability and... ...read more...
Speaker(s)
James Kelly Ex-Amazon Insider
Co-Founder, Ex-Amazon Insider
Jagerita Holdings

James Kelly spent 6 years building the Amazon Marketplace business from the inside before deciding to apply those skills to his own business. James' time at Amazon included leading the North American Merchant Integration team (responsible for onboarding all new Sellers on to the Marketplace), launching new Seller-only categories...

Mike Ewasyshyn
Product Manager, Marketplaces
ROI Revolution

Mike Ewasyshyn is the Amazon Advertising service leader at ROI Revolution. Mike currently directs Amazon campaign strategy driving $5 million in monthly revenue for Amazon sellers. He has worked in search marketing and web development for the past 15 years and has been running digital marketing campaigns for ROI clients...

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Tuesday, June 05, 3:15 PM - 3:30 PM


Tuesday, June 05, 3:30 PM - 3:50 PM

  • Room: Skyline Ballroom E
Social commerce has been “the next big thing” for a while, now. Learn about the latest in social commerce technologies, how to leverage them to strengthen customer retention and explore ways to expand beyond yesterday’s online boundaries....
Speaker(s)
Elizabeth Schmidt
Director, Digital Marketing
Bucketfeet/Threadless

Chicago native Elizabeth Schmidt is a new media expert specializing in brand marketing, using digital strategies across social commerce platforms. Formerly head of communications at theAudience and strategy lead at Disney, Elizabeth built a number of successful campaigns. The team workflows, proprietary tools and campaign strategies she developed led to...

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Tuesday, June 05, 3:30 PM - 4:00 PM

  • Room: Skyline Ballroom D
Chances are you probably have seen the products sold on Amazon by our speaker's company. This company has scaled quickly on Amazon. Our session will feature a senior executive who will walk us through the journey on launching and growing the brand on Amazon, along with some tricks learned along... ...read more...
Speaker(s)
Oyvind Birkenes
Chief Executive Officer
Airthings

Oyvind Birkenes is the chief executive officer of Airthings, whose products help consumers take control of their Indoor air quality in both the B2C and B2B markets. Oyvind brings more than 20 years of technology industry experience to his role. Previously, Oyvind was general manager for Low Power Wireless at...

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Tuesday, June 05, 3:30 PM - 4:30 PM

  • Room: 184 ABC, First Floor
In this last session of Boot Camp -- for which workshop speakers return -- live, on-the spot reviews of e-commerce sites volunteered by attendees from the floor will be provided by the day’s coach instructors. This session also offers a wide-open chance to ask about any aspect of e-commerce or... ...read more...
Speaker(s)
Kevin Richards
Founder & CEO
Ventura Web Design

An early Internet entrepreneur, Kevin Richards opened his first digital business in 1990. He founded Ventura Web Design & Marketing, a full-service agency that has helped clients generate more than $1 billion in revenue, in 1997. In his 24 years of experience, Kevin has worked with more than 1,000...

Scott Kincaid
Chief Success Officer
Usability Sciences

Scott Kincaid started in the usability industry more than 20 years ago. During his career, Scott has spent more than 15 years working for Usability Sciences, a research consulting company in Dallas. There, he has worn many hats including researcher, operations manager, sales engineer, and executive. Previously, he worked...

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Tuesday, June 05, 3:50 PM - 4:10 PM

  • Room: Skyline Ballroom E
Personalization is a must-have for any successful retailer. And it is never “done.” From tweaks to large initiatives, retailers must always examine and improve data capture, analysis, tools, systems and execution. Our speaker will discuss the personalization technology advancements they’re planning for in 2019, and offer ideas attendees may consider and investigate... ...read more...
Speaker(s)
Sue Beckett
Vice President, Digital, Direct Marketing
Lovesac

Sue Beckett is vice president of digital and direct marketing at Lovesac, leading the company’s digital and direct to consumer conversion programs and omnichannel experience. Her 20+ year career has been primarily focused on marketing in the retail sector. Previously, Sue was vice president of global customer intelligence with Ralph...

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Tuesday, June 05, 4:00 PM - 4:45 PM

  • Room: Skyline Ballroom D
The final session of the day will provide an opportunity for the speakers to answer questions and dive deeper into topics from earlier in the workshop. Our panel of speakers will attempt to answer whatever question you throw at them – but don’t ask them where the Amazon Second Headquarters... ...read more...
Speaker(s)
Carly McGinnis
General Manager
Exploding Kittens

Carly McGinnis is general manager of the record-breaking Kickstarter card game Exploding Kittens, which raised nearly $9 million in 30 days on Kickstarter. Today it is still the most-backed Kickstarter campaign with more than 219,000 backers. She began her career in talent representation at WME Entertainment followed by Brillstein Entertainment...

Cynthia Stine
President
eGrowth Partners

Cynthia Stine is the founder of eGrowth Partners. Her influential blog is regularly read by tens of thousands of sellers. Cynthia has written two books about Amazon, including the ground-breaking "Suspension Prevention: Get Reinstated and Protect Your Amazon Seller Account" which has won two international book awards and sells worldwide...

Fahim Naim
Founder
eShopportunity

Fahim Naim is the founder of eShopportunity, an e-commerce strategy consulting firm. Prior to eShopportunity, he was a category manager at Amazon and managed one of the largest retail categories nearly doubling the business during his tenure. Fahim has an MBA from the Kellogg School of Management and spent seven...

James Kelly Ex-Amazon Insider
Co-Founder, Ex-Amazon Insider
Jagerita Holdings

James Kelly spent 6 years building the Amazon Marketplace business from the inside before deciding to apply those skills to his own business. James' time at Amazon included leading the North American Merchant Integration team (responsible for onboarding all new Sellers on to the Marketplace), launching new Seller-only categories...

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Tuesday, June 05, 4:00 PM - 6:30 PM


Tuesday, June 05, 4:10 PM - 4:30 PM

  • Room: Skyline Ballroom E
Payments technologies are now some of the coolest technologies around (who knew?). A frictionless way to pay is of key importance to consumers. We’ll explore options, from contactless payments, near field communications (NFC), and digital currencies to more futuristic methods, such as paying with your face, and the technological considerations in... ...read more...
Speaker(s)
Dara Meath
Vice President, Information Technology, Retail Systems
Camuto Group

Dara Meath heads strategic IT planning, implementation and support worldwide for The Camuto Group, whose 22 wholesale brands and 20 sourcing brands span 30 categories, including footwear, sportswear, dresses, handbags, jewelry, swimwear, fragrance and menswear. Prior to Camuto, Dara served as director of system implementation at Apparel Business Systems where...

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Wednesday, June 06, 8:15 AM - 8:30 AM

  • Room: Skyline Ballroom
Welcome to the 14th annual Internet Retailer Conference & Exhibition!...
Speaker(s)
David Southworth
Vice President
IRCE | Emerald Expositions

David Southworth is an e-commerce and digital marketing leader with significant multichannel experience in the B2C and retail industries. His experience ranges from strategy creation to operational execution. He has worked in e-commerce leadership roles for companies such as Ulta Beauty, OfficeMax, Sears and Claire’s Stores....

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Wednesday, June 06, 8:30 AM - 9:00 AM

  • Room: Skyline Ballroom
If Warby-Parker  were on Match.com, its profile would  read: “Deep thinker, innovator, problem-solver, doing good in the world -- and wildly successful.”  The same traits that might signal an appealing partner also describe the business and corporate culture at the blockbuster eyewear company co-founded by our Day One Keynote... ...read more...
Speaker(s)
Dave Gilboa
Co-Founder & Co-CEO
Warby Parker

Dave Gilboa is the co-founder and co-CEO of Warby Parker, a fashion brand offering designer eyewear while leading the way for socially-conscious businesses. Prior to Warby Parker, Dave was an associate at merchant bank Allen & Company and, earlier, worked at Bain & Company. He also served as special assistant...

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Wednesday, June 06, 9:00 AM - 9:30 AM

  • Room: Skyline Ballroom
Yet another cat video. A long list of content marketing to create... content that you wouldn't read and no one else will either. Plenty of arguments to get into online. Lots of ways to stall, to hide and to go to yet another meeting... All because it feels safe. Our Special... ...read more...
Speaker(s)
Seth Godin
Author
"What To Do When It's Your Turn"

Seth Godin is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes and speaks about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. "Linchpin," "Tribes," "The Dip" and...

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Wednesday, June 06, 10:30 AM - 11:00 AM

  • Room: Skyline Ballroom C
Looked at from a distance, the Top 1000 online retailers in North America had a terrific year in 2017. Their online sales collectively increased 18.5% and e-commerce accounted for 49% of retail industry growth. It would be easy to conclude from this data that online retailers are prospering and everyone... ...read more...
Speaker(s)
Don Davis
Editor at Large
Internet Retailer

As editor at large at Vertical Web Media, Don Davis focuses on data-driven research in such areas as luxury and apparel e-commerce as well as B2B e-commerce. Until January 2018, he was editor in chief at Vertical Web Media, responsible for the company’s editorial coverage of business-to-consumer and business-to-business e-commerce. ...

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  • Room: Skyline Ballroom A
Adding technology doesn’t always drive greater loyalty and sales. Delivering conscientious, memorable, high-touch service can build more loyalty than the most costly CRM software. In this session, two e-retailers will share the customer service strategies they use to convert browsers into buyers and first-time customers into lifelong customers, and their... ...read more...
Speaker(s)
Kelli Durkin
Vice President of Customer Service
Chewy.com

Kelli Durkin is VP of Customer Service at Chewy. In her position, she oversees an award-winning customer service department that provides an exceptional level of service to Chewy customers. Kelli has been with Chewy almost since day one, having been the fourth person hired when the company launched in 2011. She...

Ryan Lane
Founding Owner
Dream Beard

Ryan Lane is the Founder and CEO of Dream Beard, a men’s product & lifestyle brand. With just $46 to his name, he created a new product in the old industry of men’s grooming, and within 5 years, was selling in over 100 countries online. He has sat on the...

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  • Room: Skyline Ballroom D
Despite popular buzzwords like "integrated” and "holistic,” most of the marketing world still operates within silos. It takes agility to bring internal structures, standards and technologies up to speed with modern demands. Our speakers will provide a blueprint to build omnichannel teams and goals, including recruitment, technology and project-planning. Attendees will learn: tools... ...read more...
Speaker(s)
Alex Lirtsman
Co-Founder, Chief Strategist
Ready Set Rocket

As founding partner and chief strategist of Ready Set Rocket, Alex Lirtsman oversees innovation and digital strategy for brands like Lacoste, Michael Kors, Sweetgreen, Univision, Seagram’s Gin and Ann Taylor, among others. Prior to Ready Set Rocket, Alex was the director of e-commerce at Freshpair and chief marketing officer of...

Matt Butlein
Chief Vision Officer
Nuts.com

Matt Butlein is Nuts.com's Chief Vision Officer. Before joining Nuts, Matt was chief executive officer of Freshpair, a leading online retailer of men's and women's intimates....

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  • Room: Skyline Ballroom B
When resources are scarce, commitments to both growth and social impact may seem diametrically opposed. They don’t have to be, as proven by Leesa, the luxury mattress e-commerce retailer that is a Certified B Corp, a for-profit that meets social and environmental standards. In this session, our speaker from Leesa... ...read more...
Speaker(s)
Nick Stafford
Chief Operating Officer
Leesa

As chief operating officer at Leesa, Nick Stafford focuses on scaling the organization and operations across performance and brand marketing, development, design, product management and customer experience teams. Prior to Leesa, he was COO at cove, a co-working company, and vice president at Amazon-backed marketplace, LivingSocial, where he led the...

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  • Room: Skyline Ballroom E
E-mail is the bedrock of many marketing programs because it works. In this session, two online retailers considered to be among the best in the business at email marketing will share their strategies for success, including how they: get email signups, craft clickable email subject lines, nurture customer relationships and... ...read more...
Speaker(s)
Cindy White
Senior E-commerce Marketing Manager
Plow & Hearth

Cindy is a results-driven marketing manager with over 14 years of experience. Specializing in email marketing strategies, Cindy has worked with multi-million dollar retailers, such as Staples, Kraft, and Lennar. Her drive and knowledge allowed her to grow initial sales for the Plow and Hearth brands by 17%. She is passionate...

Ian MacDonald
Director and General Manager
Silver Star Brands (formerly Miles Kimball)

Ian is the Director and General Manager of Walter Drake, where he leads online marketing, catalog marketing and merchandising strategies. Before moving into the newly created GM role, Ian was the Director of e-commerce across the Silver Star Brand’s portfolio, including Miles Kimball, Walter Drake, Easy Comforts, As We Change,...

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Wednesday, June 06, 11:00 AM - 11:30 AM

  • Room: Skyline Ballroom E
Paul Fredrick Menstyle, a private label menswear brand, wanted to grow revenue by nurturing the loyalty of its existing customers—and made a bet that a personalized email program was the channel to drive the best results. The retailer developed a multi-layered and innovative email program involving the use of triggered... ...read more...
Speaker(s)
Caitlin Flemming
CRM Manager
Paul Fredrick

Caitlin Flemming is the CRM Manager-Email for Paul Fredrick, a menswear e-commerce retailer, which provides smart style for the male business professional. At Paul Fredrick, Caitlin plays an integral part in customer retention for the brand by better understanding the customer’s shopping patterns through developing relevant promotions and harnessing effective...

Scott Drayer
Vice President of Marketing
Paul Fredrick

Scott Drayer is Vice President of Marketing at Paul Fredrick, a private label men’s apparel direct marketer located in Fleetwood, Pa. Scott is responsible for the strategic development of Paul Fredrick’s brand growth initiatives via ecommerce, direct mail and direct response advertising. He has been with the company for 18...

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  • Room: Skyline Ballroom B
Consumers value different traits when it comes to the purchases they make. Some feel strongly about sustainability; for others, social good is a top priority and still others try to buy as many products as possible that are made in the USA. In this session, The Grommet’s CEO will help attendees... ...read more...
Speaker(s)
Jules Pieri
Co-Founder, Chief Executive Officer
The Grommet

Jules Pieri is co-founder and chief executive officer of the The Grommet, a site that launched more than 2,800 consumer products since 2008. Jules started her career as an industrial designer for technology companies and was a senior executive at Keds, Stride Rite and Playskool. The Grommet is her third...

Katie Evans
Chief Technology Editor
Internet Retailer

Katie Evans is chief technology editor at Internet Retailer, where she leads technology-related coverage, strategy, reporting and writing for Internet Retailer website and magazine as well as many research reports, including the Leading Vendors to the Top 1000 and the Quintessential Guide to E-Commerce Platforms. She also aids in Internet...

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  • Room: Skyline Ballroom A
Returns management is crucial as retailers seeking an edge offer more generous “free returns” policies and encourage consumers to buy more than they intend to keep. Returns are a fact of life in online retailing, with some industry return rates hovering around 30%. Operations executives have to understand how to... ...read more...
Speaker(s)
Bradford Smith
Chief Operating Officer
Jack Grace

Brad Smith is a consumer products operations guy. Every growing company needs an idea guy and an operations guy, and Brad is the operations guy. He managed corporate operations for Skullcandy through hyper-growth. Since then, he has helped smaller businesses set up and scale their operations across...

Sandro Roco
Director of Strategic Initiatives
Bombfell

Sandro Roco is the director of strategic initiatives at Bombfell and is generally a very confused and curious guy. After graduating with a degree in chemical engineering from Villanova University, he began his career at a nuclear power plant in southeast PA. He then moved to New York to help...

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  • Room: Skyline Ballroom C
It took a few years for Steve Mandell, who founded retail chain Party City in the mid-1980s, to warm up to e-retailing, but after seeing its potential he’s built or turned around a succession of online businesses, including his current company, JustCandy.com, which sells bulk and personalized sweets. In this... ...read more...
Speaker(s)
Steve Mandell
Chief Executive Officer
JustCandy.com

Steve Mandell is an Entrepreneur and Innovator in the online retail business. The son of a retailer, Steve started his business career as a manufacturer's sales representative. From 1972 until 1986, he served as president of The Marketing Group, an independent sales representative firm that handled such items as school...

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  • Room: Skyline Ballroom D
With a grasp of shopping preferences today and a window into how demands will shift tomorrow, e-retailers can craft an omnichannel strategy anchored in some sort of certainty. This session will provide a sneak peek into findings from the 2018 “Future of Retail” study that surveyed consumers about their evolving... ...read more...
Speaker(s)
Erin Jordan
Lead, Retail Technology Practice
Walker Sands Communications

Erin Jordan leads the retail technology and commerce practice at Walker Sands Communications, a public relations and digital marketing agency for business-to-business technology companies. As an account director at Walker Sands, Erin leads data-driven PR and marketing strategies for companies across e-commerce, manufacturing, CPG, supply chain and logistics. In 2013,...

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Wednesday, June 06, 11:30 AM - 1:15 PM

    Lunch in the Exhibit Hall....
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            Wednesday, June 06, 1:15 PM - 1:45 PM

            • Room: Skyline Ballroom B
            Data-driven design can have a powerful impact on e-commerce experiences. An iterative analytics and design approach can drive ongoing optimization, making performance better and better over time. And retail e-commerce sites are riddled with unknown friction points. Truly exploring data requires looking at customer behavior with fresh eyes to drive strategic planning... ...read more...
            Speaker(s)
            Marc Gallagher
            Vice President, Digital, E-Commerce
            John Varvatos

            Marc Gallagher is vice president of digital and e-commerce at John Varvatos, heading up all online sales, digital creative, customer care and digital marketing efforts for the brand. A digital native of 20 years, Marc has led online and mobile innovations for brands like Samsung, Nortel Networks and eBay. Prior...

            Rigel Cable
            Associate Director, Data Analytics
            Fluid

            Rigel Cable leads the Analytics practice at Fluid. With a passion for numbers and more than 7 years’ experience, he uses data to tell powerful stories around digital performance. He is focused on understanding consumer behavior and need to create data-driven experiences. He has worked closely with companies like Michael...

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            • Room: Skyline Ballroom D
            Apparel retailer Toad & Co. is building business on multiple fronts, from a recent rebranding and website relaunch to the commitment to sell across various B2B and B2C channels including its own stores plus 800-plus stores operated by other retailers. Visibility into inventory everywhere – in stores, between stores, online,... ...read more...
            Speaker(s)
            Kelly Milazzo
            Vice President, Operations
            Toad & Co.

            Kelly Milazzo is vice president of operations at Toad&Co, a lifestyle apparel brand inspired by the outdoors with national distribution in more than 850 stores and via its e-commerce channel. Kelly has worked in the apparel industry for 17 years, during which time she has driven strategic growth and profitable...

            Matt Rhodus
            Director, Industry Principal, Retail Apparel
            Oracle Netsuite

            Matt Rhodus is director and industry principal for the Retail Apparel, Footwear, & Accessories Vertical at Oracle NetSuite. He is responsible for driving customer acquisition and success as well as product requirements. Matt spent a decade working with the IBM B2B & Commerce Software Suite helping Fortune 500 companies drive...

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            • Room: Skyline Ballroom C
            After years on the fringe, artificial intelligence and machine learning processes are moving into the mainstream of technologies and services available to online retailers. This session will take a pragmatic look at how these technologies can be applied to solve real, everyday business issues and give business leaders insight into... ...read more...
            Speaker(s)
            Guido Campello
            Chief Executive Officer
            Cosabella

            Born and raised in Miami, Guido Campello graduated from the industrial design program at Design and Architecture Senior High in 1999 and New York University Gallatin School of Individualized Study in 2003 with a degree in Urban Design & Planning. He commenced his design career in interior finishes and renderings...

            Vish Ganapathy
            Managing Director and Global Retail Technology Lead
            Accenture

            Vish Ganapathy is a Managing Director and Retail Technology Leader globally for Accenture Consulting. In this role, Mr. Ganapathy is focused on technology and innovation solutions serving the retail industry. Prior to joining Accenture, Mr. Ganapathy led the Tech & Data Strategy practice and served as the Chief Technology...

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            • Room: Skyline Ballroom A
            Getting online orders to consumers in a timely manner requires careful calculations of costs versus reward. When it comes to delivery, how fast is fast enough? Do consumers really need or expect their orders the next day? In this session, experts will benchmark e-commerce delivery speeds and reveal fresh research... ...read more...
            Speaker(s)
            Ken Cassar
            Principal Analyst
            Slice Intelligence

            Ken Cassar is the principal analyst at Slice Intelligence, where he oversees Slice’s research agenda; identifying and contextualizing e-commerce industry trends from Slice’s panel of 5 million U.S. online consumers. Previously, he was senior vice president for analytic solutions at Nielsen, where he collaborated with clients to help them...

            Lauren Freedman
            President
            the e-tailing group

            Lauren Freedman is president of the e-tailing group. In this role, she is building a global strategy practice, consulting with clients on the customer experience while also developing thought leadership through consumer research and merchant outreach. Lauren founded the e-tailing group in 1993 after an extensive career as a buyer/merchandiser. ...

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            • Room: Skyline Ballroom E
            Online retailers sit on mountain of marketing and sales data, but it can be confusing and overwhelming to process and apply with confidence. In this session, attendees will learn how e-retailers can use software to automate connecting the dots so they can take actions that will drive better results, such... ...read more...
            Speaker(s)
            Danny Gavin
            Vice President, Director of Marketing
            Brian Gavin Diamonds

            Danny Gavin has developed a reputation as someone who is highly motivated and provides results. He is a persistent and creative problem-solver who utilizes his extensive experience to strategically develop cutting-edge Internet marketing and social media campaigns. Having successfully piloted multiple significant web development projects, Danny is able to scale...

            Eric Soelberg
            Vice President of Customer Insights and Planning
            L.L. Bean

            Eric Soelberg is Vice President, Customer Insights & Planning for L.L.Bean in Freeport, Maine. As the leader of insights and analytics in the Brand function, Eric’s responsibility is to develop and drive the marketing data and analytics strategy for the company. Eric’s responsibilities include marketing mix modeling and other productivity...

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            Wednesday, June 06, 1:45 PM - 2:15 PM

            • Room: Skyline Ballroom D
            Convenience reigns in shoppers’ minds. The desire to meet their terms and timetables has more e-retailers testing and expanding store-based pickup of orders placed online. In this session, our speaker will outline how to determine if your customers are ripe for in-store pickup (before your competitor offers it first), the... ...read more...
            Speaker(s)
            Justin Sessink
            Manager, Program Development, Digital Shopping, E-Commerce
            Meijer

            Justin Sessink is responsible for leading cross-functional teams to develop and execute Meijer’s overall digital shopping strategy, including technology, operations, fulfillment and other key aspects of omnichannel offerings. Justin also leads the site merchandising and product teams that support digital shopping. His team crafts the customer experience for Meijer.com, curbside...

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            • Room: Skyline Ballroom E
            People buy from people and companies they know and trust—and trust isn’t built buying keywords. In this session, Jana Francis, founder and president of the Steals.com online daily deals marketplace, will share how her company pursues opportunities to strengthen the relationships it has with customers in the real world through... ...read more...
            Speaker(s)
            Jana Francis
            Steals.com

            ...

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            • Room: Skyline Ballroom C
            The decision to ‘go global’ is not one to take lightly. But selling internationally online, when done well, can be lucrative. In this session, experts will provide a SWOT-based (strengths, weaknesses, opportunities, threats) assessment to North American e-retailers according to the opportunity different markets present, looking at the size of... ...read more...
            Speaker(s)
            Lee Senderov
            Executive Vice President and General Manager, Digital
            Richline Group

            ...

            Lily Varon
            Research Analyst
            Forrester Research

            Lily Varón is an analyst at Forrester serving digital business strategy professionals. Her research focuses on the strategies and technologies that firms need to win, serve, and retain customers in the age of digital business, including recurring customer and billing management solutions, the translation and localization of global websites, and...

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            • Room: Skyline Ballroom B
            It’s pretty well-established that consumers begin their search on Amazon, so it’s no surprise that’s where new brands start, too. In this session, you’ll hear insights from two fashion brand startups that got momentum going not with deep pockets but with thoughtful strategies to leverage the Amazon platform. Attendees will... ...read more...
            Speaker(s)
            Joel Reichert
            Owner
            Maven Thread

            Joel Reichert owns and operates Maven Thread, a women’s exercise apparel brand. He co-founded Copper Pearl, a premium baby textiles brand, which sold in early 2018 after fewer than three years in operation. Prior to launching businesses with his wife, Joel worked at several technology companies in the field of...

            Mike Zhang
            Founder, Chief Executive Officer
            Fenrici Brands

            Mike Zhang is founder and chief executive officer of the socially conscious company, Fenrici Brands. The purpose of the company is to inspire and help kids develop and build their character of resilience through Fenrici's partnership with the communities impacted by Pediatric Rare Diseases. A portion of the proceeds from...

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            • Room: Skyline Ballroom A
            E-retailers today manage sales coming from a multitude of channels—such as their own sites, online marketplaces and drop ship partners. Keeping key operations like inventory and fulfillment in sync is critical and requires real-time visibility. Enlisting the right systems to scale efficiencies, expand to new channels and avoid stockouts empowers... ...read more...
            Speaker(s)
            Derek O'Carroll
            Chief Executive Officer
            Brightpearl

            Derek is CEO of Brightpearl, responsible for the overall company strategy. Recognised as a leading retail expert, his mantra is to deliver on Brightpearl’s mission to automate the back office for today’s merchants. During the 1990’s Derek founded two IT companies, including Ireland’s first online advertising agency building database driven websites...

            Scott Palmer
            Chief Operating Officer
            Spikeball Inc.

            Scott Palmer is COO at Spikeball Inc., a manufacturer, distributor and online retailer of sporting goods equipment. He leads the company’s process development, technology implementation, manufacturing, distribution, fulfillment, channel development, finance and more. In 2015, Scott and the Spikeball team were featured on Shark Tank where they received a $500,000...

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            Wednesday, June 06, 2:15 PM - 3:15 PM

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                      Wednesday, June 06, 3:15 PM - 3:45 PM

                      • Room: Skyline Ballroom E
                      Content marketing is one of the most effective ways to cultivate organic traffic and improve SEO. In this session, attendees will learn how to develop a content marketing strategy that they can execute all year round. Content marketing pieces can include blogs, videos, podcasts, photos and other share-worthy content. A... ...read more...
                      Speaker(s)
                      Chris Davis
                      Chief Executive Officer and Cofounder
                      Loot Crate

                      Chris Davis is the co-founder and business leader behind Loot Crate. Chris sets and oversees the long-term strategic path for Loot Crate, as well as the day-to-day business operations. His knack for identifying growing trends in popular culture, eye for quality product, and a deep understanding of social marketing and...

                      Jaffer Ali
                      CEO
                      PulseTV

                      Jaffer is a serial entrepreneur. His first venture began in 1982. With his uncles, Jaffer created one of the first independent home video labels in the country: MPI Home Video. Initially his responsibilities included PR and VP of Sales & Marketing. MPI was responsible for The Superbowl Shuffle, the Beatles’...

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                      • Room: Skyline Ballroom A
                      Online retailers can’t be lackadaisical about the risk data breaches that expose shoppers’ personal information can pose to their business. Consumer data bought and sold by criminals on the dark web can be used to infiltrate e-retailers’ businesses in many ways, such as account takeovers that use stolen usernames and... ...read more...
                      Speaker(s)
                      James Houlihan
                      Cofounder
                      Paladin Group

                      Having spent the last 27 years of his career in law enforcement, investigations, and fraud prevention, Jim is considered an industry fraud expert. Jim is a the Co-Founder of Paladin Group- a full services based e-commerce fraud consulting firm. Prior to starting Paladin 2 plus years ago, Jim served...

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                      • Room: Skyline Ballroom C
                      Finding customers at scale online has become more challenging, and some retailers and brands are turning to marketplaces to help them increase top-line revenue. But there is an inherent push-pull to this equation. Due to rules set by marketplace operators, marketplace customers are customers of the marketplace, not the merchant... ...read more...
                      Speaker(s)
                      David Kalt
                      Chief Executive Officer & Founder
                      Reverb.com

                      David Kalt is founder and CEO at Reverb.com, the online marketplace for buying, selling, and learning about music gear. David started Reverb.com shortly after purchasing well-known musical instrument shop, Chicago Music Exchange, and growing frustrated with the process of buying and selling guitars online. Prior to that, he co-founded online...

                      Eric Roth
                      Managing Director
                      Lazard Middle Market

                      Eric Roth is a Managing Director and Head of the Consumer Retail group at Lazard Middle Market. He has more than 16 years of experience advising public and private companies on all phases of mergers and acquisitions, corporate finance and restructuring transactions, during which time he has completed more than...

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                      • Room: Skyline Ballroom B
                      There's a reason the most popular apps are in gaming and entertainment. Users demand an engaging experience time and again. Traditional retailers apply this learning to differentiate themselves from the competition and drive loyalty, while e-commerce startups find success with business models based almost entirely on experience. This session will explore how... ...read more...
                      Speaker(s)
                      Jennifer Sharp
                      Vice President, Partnerships, Enterprise Business Development
                      Tophatter

                      Jennifer Sharp is vice president of partnerships and enterprise business development at Tophatter, a high-growth mobile marketplace based in San Francisco. She has held executive roles at e-commerce and digital media companies including Amazon, Joyus, MGM Studios and Walmart.com and was co-founder and chief executive officer of HDgreetings. Jennifer started...

                      Sofia O'Malley
                      Director, Global Marketing
                      Dell Outlet

                      Sofia O’Malley is the global marketing director for Dell’s Outlet Business. She leads an organization responsible for driving demand generation, portfolio assortment, pricing and merchandising in North America, Latin America, Europe and Asia Pacific. Sofia also sets investment strategy of a multimillion-dollar media budget to drive brand awareness. She earned...

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                      • Room: Skyline Ballroom D
                      As retailers rethink their entire value proposition to be mobile first, opportunities emerge to go beyond the click and measure offline activity, such as store visits and sales to bridge the gap between online and offline shopping. In this session, a marketing expert from Facebook and our speaker from Nordstrom... ...read more...
                      Speaker(s)
                      Graham Mudd
                      Director, Monetization Product Marketing
                      Facebook

                      As director of monetization product marketing at Facebook, Graham Mudd helps guide product strategy and marketing efforts for Facebook’s advertising solutions. He manages teams focused on brand advertising, direct response, emerging markets and advertiser growth. Earlier, Graham was director of advertising measurement and led the North America Measurement team responsible...

                      Jason Gowans
                      Vice President, Marketing Analytics, Technology
                      Nordstrom

                      Jason Gowans is vice president of marketing analytics and technology at Nordstrom, where he leads the transformation toward a more data-driven, programmatic marketing approach. Jason is responsible for all reporting and business intelligence, media mix modeling, attribution, experimentation, segmentation and audience targeting. Originally from Dundee, Scotland, Jason started his career...

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                      Wednesday, June 06, 3:45 PM - 4:15 PM

                      • Room: Skyline Ballroom E
                      The internet is a vast place and the number of ways you can spend your digital marketing dollars is increasing. This session will bring clarity to merchants in all stages of growth and size about where they will drive the most value from their digital marketing investments. An independent marketing... ...read more...
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                      Julia Olson
                      CEO
                      TreeHut.co

                      Julia Olson is the founder and CEO of Treehut, the fastest growing, direct-to-consumer wooden watch brand with no outside funding. A first-generation immigrant from China, Julia received her MBA at UCLA’s Anderson School of Management before taking on the role as an Investment Manager for a $5 Billion global fund....

                      Steve Dinelli
                      CEO
                      BLACKBIRD GARAGE

                      Steve Dinelli is Founder & CEO of Blackbird Garage, an ecommerce growth agency specializing in paid media and consulting services. Blackbird Garage helps scale some of the fastest growing online brands like MVMT Watches, Hello Fresh, Home Chef, Brooklinen, and Casper. Steve is also a Forbes contributor, where he writes...

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                      • Room: Skyline Ballroom C
                      The question for owners of an online retail business is: How do I maximize the value of my business, whether selling it or raising funds? In this session, e-commerce investors and advisers will outline how to realistically assess the value of your e-retail business and, more importantly, how to increase... ...read more...
                      Speaker(s)
                      Stuart Rose
                      Managing Director
                      Tully & Holland

                      Stuart Rose, Managing Director at Tully & Holland, serves as head of the firm’s Multichannel Merchant Group and is a member of the firm’s Consumer Group. Joining T&H in 2005, Stuart’s investment banking experience includes merger & acquisition and corporate advisory services for clients in the retail and direct...

                      Tom West
                      Chief Executive Officer
                      Springbox

                      Tom is veteran digital leader having run 2 Internet Retailer Top 100 sites and led the digital strategies for countless organizations. He is CEO and owner of Springbox, a leading digital services company in Austin. Springbox was recently ranked #1 Digital Agency in Texas and #5 in the...

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                      • Room: Skyline Ballroom A
                      Many e-retailers start by shipping orders out of their basement or garage, then, as business grows, that setup is no longer sufficient. In this session, the CEO of e-retailer List Co./Quick Candles will detail how the company’s fulfillment strategies have evolved as the company’s direct and marketplace sales grew. Quick... ...read more...
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                      Rob Latham
                      Chief Executive Officer
                      List Co. Inc.

                      Rob Latham is the founder and CEO of LIST Company Inc. After starting his career in the accounting and technology fields, he entered the world of ecommerce in 2002 by selling excess inventory on eBay. Ecommerce quickly became his passion and he founded LIST Company in 2005 with...

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                      • Room: Skyline Ballroom B
                      Long before “shoppable content” entered the vernacular, Rue La La was already doing it, not only via desktop but mobile, too. See a flirty dress or smashing shoes on Dancing with the Stars? Get it via your mobile device. In this session, our speaker will detail how bolstering functionality of... ...read more...
                      Speaker(s)
                      Craig Kapilow
                      Senior Director, Integrated Marketing
                      Rue La La

                      Craig Kapilow is the senior director of integrated marketing at Rue La La, where he oversees digital marketing, in-box insert and voucher businesses. Craig been with the Rue La La brand seven years and has more than 15 years’ experience advising brands on consumer engagement tactics. Prior to Rue La...

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                      • Room: Skyline Ballroom D
                      The role of sales associates to lift the brand and sales – both online and in store – has never been more crucial. It’s a big turnoff to shoppers when store staff belittle the online channel. Key to creating a store atmosphere where customers use their phones as a shopping... ...read more...
                      Speaker(s)
                      Jim Okamura
                      Partner
                      McMillan Doolittle

                      Jim Okamura is partner at McMillan Doolittle. He has 25 years of strategic consulting experience focused on the retail industry, with the last 20+ years specialized in digital retailing and omnichannel strategies. Jim is the primary author of “Organization Structure for the Future of Retail: The Digital Effect,” examining organization...

                      Kara Strong
                      Vice President, Strategy Planning
                      Bassett Furniture

                      ...

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                      Wednesday, June 06, 4:15 PM - 4:45 PM

                      • Room: Skyline Ballroom D
                      When retailers discuss RFID (radio frequency identification) technology, the focus is on inventory management because movements of RFID-tagged merchandise are tracked in real time with great accuracy. But there is a customer-facing component that’s becoming bigger as BOPIS (buy online/pick up in store) is offered by more retailers as part... ...read more...
                      Speaker(s)
                      Mark Roberti
                      Founder and Editor
                      RFID Journal

                      Mark Roberti is a journalist with 30 years’ experience covering business and technology. He founded RFID Journal, which provides news and analysis about radio frequency identification, and the RFID Journal Live annual conference and exhibition. Prior to launching RFID Journal in 2002, Mark was a senior writer at the Industry...

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                      • Room: Skyline Ballroom E
                      Gen Z, today’s 20 and younger set, will be quickly coming into their spending years, and it is important to understand how these consumers shop and respond to marketing messages. For instance, mobile-native Gen Z-ers respond particularly well to visual, image-based messaging (think Snapchat and Instagram) and mobile video. These... ...read more...
                      Speaker(s)
                      Rachel Tipograph
                      Chief Executive Officer & Founder
                      MikMak.tv

                      Rachel Tipograph considered herself amongst the digerati since the moment she became an eBay power user at 13. Forbes listed Rachel as one of its “30 under 30 Who Are Changing The World”, Marie Claire named her one of "The 50 Most Influential Women in America," Fast Company named her...

                      Tiffany Zhong
                      Chief Executive Officer & Founder
                      ZebraIQ

                      Tiffany Zhong is an outspoken youth trends expert and founder and CEO of Zebra Intelligence — a brutally honest, actionable consumer insights company that helps Fortune 500 companies, top VC firms, and venture-backed startups maintain relevance and build brand loyalty with Generation Z. Tiffany also started her own seed fund, Pineapple...

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                      • Room: Skyline Ballroom B
                      Mobile has become an increasingly integral part of the retail customer journey. From pricing research to product browsing to native commerce, mobile's role is critical to driving consideration and purchase. In fact, Black Friday 2017 was the first $2 billion mobile shopping day ever in the US, and the trend... ...read more...
                      Speaker(s)
                      Kathleen Gambarelli
                      Global Product Strategy Lead for Commerce
                      Snapchat

                      Kathleen Gambarelli oversees global product strategy for commerce at Snapchat. Working across product, marketing and partnerships, she is an integral leader in developing Snapchat's advertising solutions for retailers and other performance marketers. Prior to Snapchat, Kathleen managed direct response product solutions at Twitter and was the digital director at Ptarmigan...

                      Michael Scheiner
                      Vice President, Head of Marketing
                      Hollister

                      Michael Scheiner is vice president and head of marketing for Hollister Co., the largest division of Abercrombie & Fitch Co. He oversees all aspects of marketing, including global brand strategy, social media, advertising, digital and .com. Michael joined the company in February 2006 and has served in a variety of...

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                      • Room: Skyline Ballroom C
                      Determining profitability with the sole yardstick of gross margin uses a blunt instrument for a complex task. Analyzing contribution margin opens new ways to increase profitability, but it can be a challenging calculation. Our speakers will offer expert perspective and detailed retailer experience on how contribution margin analysis pinpoints where... ...read more...
                      Speaker(s)
                      Guru Hariharan
                      Chief Executive Officer
                      Boomerang Commerce

                      Formerly a retail merchandising, supply chain, and cloud business leader at Amazon, Guru founded Boomerang Commerce to help retailers and brands grow their online sales through actionable, data-driven decisions. Guru is passionate about e-commerce and machine learning. At Amazon, Guru worked in the inceptive stages of the supply chain and...

                      Ken Bausch
                      Vice President, E-commerce & Digital Marketing
                      Welspun USA

                      Ken joined Welspun USA as Vice President eCommerce & Digital Marketing in June of 2017, charged with dramatically growing the North American digital presence of this conglomerate. He has almost two decades of interactive marketing experience with Lenox, Reader's Digest, Oneida, World Kitchen, Welspun and in a range of...

                      Tracks:
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                      • Room: Skyline Ballroom A
                      The convenience of text messaging has made it a go-to way to communicate with friends—who talks on the phone anymore, really? Now online retailers are beginning to find the preference for texting extending into customer service interactions. In this session, online retailers that enable customer service representatives to respond to... ...read more...
                      Speaker(s)
                      Adam Lasky
                      Director of Marketing
                      TeePublic.com

                      Adam Lasky is the Director of Marketing for TeePublic, an online marketplace for discovering art and apparel made by independent artists from around the world. He oversees all marketing efforts for the brand—including customer acquisition and retention, mobile messaging, email, search, social media, and conversion rate optimization. He also leads...

                      Justin Courtney
                      Customer Care Manager
                      evo

                      Justin Courtney is the customer care manager at evo.com, a Seattle based multichannel retailer of ski, snowboard, bike, skate, surf and wakeboard gear. Since joining evo in 2007, Justin has been focused on delivering unique and memorable customer experiences through use of innovative technology and a creative, customer first approach...

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                      Wednesday, June 06, 4:30 PM - 6:30 PM

                      • Room: Exhibit Hall
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                      Thursday, June 07, 8:15 AM - 8:45 AM

                      • Room: Skyline Ballroom
                      Providing consumers with a whole new way to get design inspiration, hire professionals and shop for products and materials for their home renovation and design projects has built Houzz into a red-hot company now valued at $4 billion. Keynote speaker and Houzz co-founder Alon Cohen will detail how listening to homeowners... ...read more...
                      Speaker(s)
                      Alon Cohen
                      President, Co-Founder
                      Houzz

                      Alon Cohen is the president and co-founder of Houzz, the leading platform for home remodeling and design, bringing together both professionals and homeowners via mobile, local and social tools. Alon and his wife and co-founder, Adi Tatarko, started Houzz out of challenges that they faced during their own remodeling process....

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                      Thursday, June 07, 8:45 AM - 9:15 AM

                      • Room: Skyline Ballroom
                      Introducing a brand and scaling it to make it a leader in fashion retailing takes skill and will, and a careful navigation through today’s challenging specialty retail environment. But that’s what Eloquii, led by CEO Mariah Chase, has done in taking an underutilized store brand, granting it new life online... ...read more...
                      Speaker(s)
                      Mariah Chase
                      Chief Executive Officer
                      Eloquii

                      Mariah Chase has served as the chief executive officer of Eloquii since late 2013, the pioneering e-commerce destination for contemporary fast fashion in sizes 14 to 28. Under Mariah’s leadership, Eloquii has delivered exceptional sales growth, moved from clicks to bricks, entered into partnerships such as Stone Fox Bride and...

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                      Thursday, June 07, 10:30 AM - 11:00 AM

                      • Room: Skyline Ballroom C
                      Startup Ivory Ella sells apparel emblazoned with the outline of an elephant—and the 3-year-old retailer will sell more than $10 million this year, donating 10% of profits to animal welfare causes. But the co-founders didn’t start out with an affinity for elephants. Instead, they saw on social media how voracious... ...read more...
                      Speaker(s)
                      John Allen
                      Ivory Ella

                      John Allen, 25 years of age, is a Temple University graduate from the class of 2015. John received his Bachelor of Arts degree in Communications from the School of Media and Communications. Always having an entrepreneurial mindset John grew up watching Shark Tank with his Dad hoping to someday...

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                      • Room: Skyline Ballroom A
                      When it comes to selling on marketplaces – now representing close to half of all online sales globally – having the same UPC code as 20 other sellers doesn’t work. One way to stand out is to promote what other sellers don’t have -- products that are exclusive to your... ...read more...
                      Speaker(s)
                      Jason Boyce
                      Co-Founder & CEO
                      Dazadi

                      Jason Boyce co-founded Dazadi.com, a retailer of sports and outdoor equipment, in 2002, and has been acting CEO since 2004. Jason served in the Marine Corps and prior to cofounding Dazadi.com, worked as an account executive at Johnson & Johnson. In 15 years, Jason has had experience in raising capital,...

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                      • Room: Skyline Ballroom E
                      Understanding the plethora of advertising formats available on popular social media platforms and how to use them effectively can be daunting to any brand marketer. In this session, you will learn how to develop advanced, highly targeted Facebook and Instagram campaigns using different ad formats and informed messaging that drive... ...read more...
                      Speaker(s)
                      Kate Keenan
                      Director of Digital Marketing and Analytics
                      Erin Condren

                      Kate Keenan is a results-driven digital marketing professional with over 10 years of strategic marketing experience in the digital & eCommerce space. Kate brings her strong background in KPI reporting & analysis, email & display marketing and revenue planning & growth to her current role as the Director of Digital...

                      Michael Mothner
                      Founder, Chief Executive Officer
                      Wpromote

                      Michael Mothner is the founder and CEO of Wpromote, a full service online marketing firm with extensive expertise in digital commerce solutions that works with a wide range of companies. A thought leader in the online community, he is a frequent speaker and writer on the industry. He...

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                      • Room: Skyline Ballroom B
                      Amazon’s global footprint is expanding, Google has partnered with Walmart; China’s Alibaba is courting U.S. businesses to sell on its marketplaces; Europe’s marketplace landscape is a free-for-all, all while niche marketplaces are popping up left and right. With 97% of U.S. consumers using online marketplaces, e-retailers need to stay on... ...read more...
                      Speaker(s)
                      Fareeha Ali
                      Director, Research Strategy
                      Internet Retailer

                      Fareeha Ali is the director of research strategy and senior analyst at Internet Retailer. She oversees coverage of online marketplaces, a topic she has covered extensively in Internet Retailer’s daily news and research reports over the last few years. In addition, Fareeha focuses on in-depth data analysis of the overall...

                      Tracks:
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                      • Room: Skyline Ballroom D
                      Follett Higher Education Group is the nation’s largest online and in-store collegiate retailer operating on over 1,200 campuses in the US & Canada. For more than 140 years, Follett has been at the nexus of student learning and commerce, building today's multibillion-dollar company with a top ranking online business on America’s Internet Retailer 500. Come... ...read more...
                      Speaker(s)
                      Roe McFarlane
                      Chief Digital Officer
                      Follett Higher Education Group

                      Roe McFarlane is chief digital product and marketing officer at Follett Higher Education Group, which operates more than 1,250 campus retail locations, and provides e-commerce operations, academic technologies, marketing services, fulfillment and merchandising to more than 1,850 e-commerce websites. Roe is responsible for the $350M online and digital product P&L,...

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                      Thursday, June 07, 11:00 AM - 11:30 AM

                      • Room: Skyline Ballroom B
                      Online marketplaces are not merely an additional selling channel. Each operates under its own rules with an array of opportunities, restrictions and financial implications affecting e-retailers and brands in different ways. This session will sort out and prioritize the variables involving margins, marketing options (or lack thereof) and liabilities so... ...read more...
                      Speaker(s)
                      David Wachter
                      President, Direct Group
                      Jimmy Jazz

                      David Wachter launched JimmyJazz.com in 2009, some 20 years after the first specialty apparel store opened in New York. Today, Jimmy Jazz operates more than 175 stores. Prior to Jimmy Jazz, David held sales and marketing roles with Fortune 200 companies Office Depot Business Solutions and Cardinal Health. In 2005,...

                      Jason Stutes
                      Director, Analytics, Design
                      ShoppersChoice.com

                      Jason Stutes brings more than 13 years’ experience in digital marketing and e-commerce to his role as director of analytics and design at ShoppersChoice.com. His primary responsibility the past two years hasve been to provide leadership on collecting and leveraging data for machine learning and scaleable technology solutions. Earlier, he...

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                      • Room: Skyline Ballroom E
                      Vat19 is one of the top social media marketers in e-retail. It gets the majority of its traffic from social media--YouTube in particular--where it shares creative videos that generate interest in the unconventional products it sells, like a two-foot, three-pound sour gummy worm. But with social media channels changing the... ...read more...
                      Speaker(s)
                      Jamie Salvatori
                      Founder and Owner
                      Vat19

                      Jamie Salvatori is the founder and owner of Vat19.com, a “curiously awesome” gift store that sells unique candy, toys, and gadgets. Vat19 is also well-known for its popular YouTube channel that drives most of the traffic to its store. As of May 2018, Vat19’s YouTube channel boasts nearly 5 million...

                      Tracks:
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                      • Room: Skyline Ballroom D
                      The future is knowable – if you collaborate with the right people in the right way. Every three years, a major paradigm shift regarding dominant design for foundational technology (chips, servers, networks, storage, software). Every year, a major new application category (mobility, business intelligence, social media, artificial intelligence, machine learning,... ...read more...
                      Speaker(s)
                      Thornton May
                      Futurist, Executive Director, Dean, IT Leadership Academy

                      Thornton May is a futurist, educator and author with extensive experience researching and consulting on the role and behaviors of “C” level executives in creating value with information technology. Thornton combines a scholar’s patience for empirical research, a stand-up comic’s capacity for pattern recognition and a second-to-none gift for storytelling...

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                      • Room: Skyline Ballroom A
                      Personalization has become one of the buzziest terms in digital marketing today, but where do you begin? Learn first-hand from DVF and Qubit as they cover the luxury retailer’s path to sophisticated personalization through a site re-design and implementation of a revolutionary new mobile discovery product. Expect plenty of data-driven... ...read more...
                      Speaker(s)
                      Felipe Araujo
                      Senior Director, E-Commerce
                      Diane von Furstenberg

                      Felipe Araujo is senior director of e-commerce at Diane von Furstenburg, which he joined as director of e-commerce in 2016. Previously, he held senior roles as an analyst and in merchandising at Jetsetter, a TripAdvisor company....

                      Nick Smyth
                      Vice President, North America
                      Qubit

                      Nick Smyth is vice president of Qubit North America. He was one of the first employees at Qubit, having worked closely with the Qubit founders at Google. Nick leads Qubit's commercial operations and most recently has been responsible for building a team focused on mobile innovation. ...

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                      • Room: Skyline Ballroom C
                      As major retail chains shutter stores, e-commerce brands are finding value in bricks-and-mortar experiments that usually begin with pop-up stores, citing the branding value they can bring an e-retailer when placed in a high-traffic location that draws its target customer. As paid search marketing costs rise, some online retailers are... ...read more...
                      Speaker(s)
                      Fan Bi
                      CEO, Co-Founder
                      Blank Label

                      Fan Bi is the Founder and CEO of Blank Label, a custom men's clothing brand with stores in Boston, Washington, D.C., Chicago and Denver....

                      Marc Viale
                      Vice President of Marketing
                      TheRealReal

                      Marc Viale is the Vice President of Marketing for the leading luxury consignment company The RealReal. In his role, Marc leads all customer acquisition and retention marketing efforts and has been an instrumental part of the company’s rapid growth and success. Since inception in 2011, The RealReal has attracted 9...

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                      Thursday, June 07, 11:30 AM - 1:15 PM

                        Lunch in the Exhibit Hall....
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                                Thursday, June 07, 1:15 PM - 1:45 PM

                                • Room: Skyline Ballroom E
                                Artificial intelligence (AI) has moved from science fiction to reality and technology vendors are pitching online retailers with an array of marketing applications that use AI to fuel results. AI-powered applications learn from the data they compile to improve their own functions, such as recommending products on e-commerce sites or... ...read more...
                                Speaker(s)
                                Donna Holt
                                Senior Product Manager, E-commerce
                                Office Depot

                                Donna maintains a balance between business needs, customer needs and technological capabilities. Her favorite business accomplishment is 5 years of continuous improved customer satisfaction scores for ease of finding. Previous experience includes: On-Site Search, Navigation, CX and Personalization. Donna’s current focus is creating a monetization ecosystem that...

                                Mike Ni
                                Chief Marketing Officer
                                RichRelevance

                                Mike oversees marketing, strategy, and partner & ecosystem development for RichRelevance, global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers such as Barneys New York, Tiffany & Co., and Office Depot. Mike brings...

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                                • Room: Skyline Ballroom A
                                Different types of products require  choosing different approaches – from a wealth of possibilities -- to grab shoppers’ attention and trust, and give them the confidence to buy. Gear and apparel for outdoors enthusiasts is a prime example of a product category requiring a careful balance—online merchants must blend  aspirational... ...read more...
                                Speaker(s)
                                Nathan Decker
                                E-Commerce Manager
                                Evo

                                Nathan Decker is the director of e-commerce at evo, a $50 million dollar multichannel retailer based in Seattle. When he started, evo was a two-person operation out of a garage. Today, evo is one of the leading online retailers for ski, snowboard, bike, skate and wakeboard gear. Nathan, known as...

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                                • Room: Skyline Ballroom D
                                The $13.7 billion-dollar acquisition of Whole Foods by Amazon sent shock waves through the retail industry. Then came plans for a new fulfillment center and a second headquarters in North America. Amazon’s prowess and never-ending expanding footprint obliges everybody to step up or prepare to step off. This session features... ...read more...
                                Speaker(s)
                                Edward Wong
                                Senior Vice President, Supply Chain, Chief Information Officer
                                Smart & Final

                                Ed Wong is senior vice president of supply chain and chief information officer at Smart & Final, a $4.5 billion grocery retailer with more than 300 stores. Prior to joining Smart & Final, Ed spent six years with IBM as a partner in its Global Business Services division, in the...

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                                • Room: Skyline Ballroom B
                                A niche third-party marketplace – one that focuses on a narrow set of products – is also called a “vertical” marketplace in contrast to the horizontal nature of Amazon, which spans across all categories. Such niche marketplaces seek to do a few things well, with focus on the online experience... ...read more...
                                Speaker(s)
                                David Sasson
                                President, Chief Executive Officer
                                overstockArt.com

                                David Sasson is president and chief executive officer of overstockArt.com, the company he co-founded with his wife Stacy. Prior to overstockArt.com, he served in sales with Integrated Solutions Group before joining Apollon Computers, Inc. as a part owner and the vice president of sales; he later rose to chief financial...

                                Lief Storer
                                Director, Marketplaces
                                Teespring

                                Lief Storer manages global marketplaces for the print-on-demand platform Teespring, which has more than 50 million virtual products in its database. Lief and his team leverage big data to expand into new marketplaces. Prior to Teespring, he founded Boombotix, a mobile audio brand, and was an adviser to Clamcase...

                                Tracks:
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                                • Room: Skyline Ballroom C
                                Video completely reinvigorates a consumer’s experience with an ad, driving 9X as many post-click site visits as standard display ads, yet so few brands do video, believing it is only for a big brand with big budget. But shoppable ads formats on Facebook, Snapchat and Instagram have emerged as a... ...read more...
                                Speaker(s)
                                Chris Innes
                                Chief Operating Officer
                                Steelhouse

                                Chris joined an early-stage SteelHouse more than seven years ago as VP of Customer Success. Over the course of his tenure, he has led customer service functions including SteelHouse’s international expansion. Most recently, he was Chief Monetization Officer, managing all revenue generation for SteelHouse. Taking the reins as the company's...

                                Sam Henning
                                VP of e-commerce
                                Beachbody

                                ...

                                Shawn Clark
                                Director of Paid Acquisition Marketing
                                Build.com

                                Shawn joined Build.com, the world’s largest online-only home improvement retailer, in 2011. He has led the company’s Paid Search, Shopping, and Social teams and currently oversees Affiliates and Remarketing. His three passions in life are performance marketing, his family, and the San Jose Sharks....

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                                Thursday, June 07, 1:45 PM - 2:15 PM

                                • Room: Skyline Ballroom C
                                This presentation will address the “low-hanging fruit” and marketing opportunities still out there for retailers and small business owners. With the world of online retail becoming more saturated, it becomes harder to capture customers and even more important to keep them. At the same time, many marketing channels that were... ...read more...
                                Speaker(s)
                                Sam Sisakhti
                                Chief Executive Officer
                                UsTrendy

                                Sam Sisakhti is the founder and CEO of UsTrendy. He was named Boston Magazine's Most Promising Innovator and Mass High Tech's Next Generation of Entrepreneur. UsTrendy serves as an online fashion marketplace to over 20,000 sellers from 100 countries. Sam was also listed on the Power 30 under 30 list...

                                Taylor Offer
                                Chief Executive Officer & Founder
                                FEAT Socks

                                Taylor Offer is the founder of FEAT Socks, a sock company that has leveraged influencers and interesting marketing techniques that has led to millions of dollars in revenue, without any marketing spend....

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                                • Room: Skyline Ballroom D
                                ​Want to try something fun like Augmented Reality (AR)? Do you have an idea that will deliver the wow factor but the ROI is less certain? Apparel and accessories retailer Tillys had a vision for augmented reality that would dazzle mall visitors. In an experiment that was one part fantasy,... ...read more...
                                Speaker(s)
                                Jon Kubo
                                Chief Digital Officer
                                Tillys

                                As chief digital officer at Tillys Inc., Jon Kubo oversees e-commerce, digital marketing, CRM/loyalty and the integration of all digital touchpoints chainwide. Previous to Tillys, he served as chief digital officer at two other retailers, Boot Barn Holdings and The Wet Seal. Jon also held positions as chief product officer...

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                                • Room: Skyline Ballroom B
                                Building sales and repeat customers are central to your marketplace strategy – but are you putting enough emphasis on the customer acquisition opportunity here? Customers may discover your brand for the first time on Amazon, eBay or Etsy and there are tactics to escort them over to your own website... ...read more...
                                Speaker(s)
                                Cooper Smith
                                Director, Research
                                L2

                                Cooper is a research director at L2 Inc., a Gartner company that benchmarks the digital performance of consumer brands. He joined L2 in 2017 to lead the firm's research and strategy work around Amazon. Cooper has additional client experience advising brands about the state of retail and has published research...

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                                • Room: Skyline Ballroom E
                                Online retailers that are banned from advertising on the web’s largest ad platforms know how to get creative—developing marketing strategies non-prohibited retailers can use, too. Google and Facebook have policies that prohibit sellers of goods like pocket knives, firearms, vaping supplies, etc. from advertising on their networks, so how does... ...read more...
                                Speaker(s)
                                Ben Petersen
                                Marketing Manager
                                Blade HQ

                                Ben Petersen is the Marketing Manager at online knife retailer, Blade HQ. He’s a storyteller at heart with a background in radio, journalism and film production. Ben has spent the last 7 years selling pocket knives on both the B2C and D2C sides of e-commerce. His everyday carry consists of...

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                                • Room: Skyline Ballroom A
                                Beyond best practices, which elements on your site go farthest to create a positive experience with your unique shoppers? This session digs into how understanding your customers' reality motivates them to buy. We’ll learn how a retailer used behavioral principles to test and gather insights about which messaging, design and... ...read more...
                                Speaker(s)
                                Chris Goward
                                Founder, Chief Executive Officer
                                WiderFunnel

                                Chris Goward founded WiderFunnel in 2007 with the belief that marketing agencies should prove their value. He developed the LIFT Model and Infinity Optimization Process, conversion optimization strategies, and is the author of the book, "You Should Test That!" Chris launched his first digital marketing consultancy in 1994, then led...

                                Mike Moussa
                                Associate Vice President, E-Commerce
                                FGL Sports

                                E-Commece sales have increased by a factor of 15x since Mike Moussa, now associate vice-president of e-commerce, joined Canadian sporting goods retailer FGL Sports Ltd. in 2012. During that time, FGL’s online brands portfolio has increased, with growing digital priorities. Mike provides strategic omnichannel direction to help drive sales...

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                                Thursday, June 07, 2:15 PM - 3:15 PM

                                  Break in the Exhibit Hall....
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                                          Thursday, June 07, 3:15 PM - 3:45 PM

                                          • Room: Skyline Ballroom D
                                          In the age of big data, cross-channel marketing and hyper-targeted customer experiences, there is no doubt that Machine Learning is going to play a larger role for e-retailers. Machine Learning uses artificial intelligence to enable systems to learn and improve without human intervention. The tough question is how to balance... ...read more...
                                          Speaker(s)
                                          Forest Bronzan
                                          Chief Executive Officer, Co-Founder
                                          Email Aptitude

                                          Forest Broznan is co-founder and chief executive officer at Email Aptitude. With nearly 15 years of enterprise email leadership, he has led strategy and program overhauls for some of the world’s biggest brands, and is an inventor of multiple pending patents. At Email Aptitude, Forest plays a central role in...

                                          Michael Kaselitz
                                          Director, E-Commerce
                                          Peter Millar

                                          Mike Kaselitz has spent sevenyears leading e-commerce, driving results and providing customers with excellent online experiences at Peter Millar. Before getting into e-commerce Mike split his time between business development and program management....

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                                          • Room: Skyline Ballroom C
                                          Young e-retailers are often unknown to consumers, and online retailers have to work hard to convince a browser to pull the trigger and make their first purchase. This session will examine the techniques newer web-only retailers use to build credibility with consumers, addressing the critical point: How does a merchant... ...read more...
                                          Speaker(s)
                                          Lory Day
                                          Owner
                                          Waitstuff.com

                                          Lory Day is an ecommerce entrepreneur who combines digital technology and a passion for fashion, to create successful uniform programs for companies world-wide. Lory believes that old school customer service never goes out of style, even when combined with the convenience of online shopping. Lory launched www.WaitStuff.com in 2005, transitioning from a...

                                          Raphi Mahgerefteh
                                          Founder and Chief Executive Officer
                                          Allurez.com

                                          Raphi Mahgerefteh is the founder and CEO of Allurez, a direct to consumer brand of fine jewelry that was born online. Raphi is an expert in E-commerce, retail, technology, and luxury goods with over 10 years of experience. Raphi has grown Allurez into a multi million dollar brand, and has...

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                                          • Room: Skyline Ballroom B
                                          Marketing on Amazon is unlike marketing on any other platform and approaches that paid dividends last year may not perform the same for e-retailers this year. This session, featuring a former Amazon executive and a brand selling on Amazon will cover what you need to be doing – table stakes –... ...read more...
                                          Speaker(s)
                                          Chris Perry
                                          Senior Director, E-Commerce
                                          Kellogg's

                                          Chris Perry is senior director of e-commerce at Kellogg's. He and his team empower Kelloggs' brands to catalyze e-commerce as their No. 1 competitive advantage and path to long-term growth and market leadership. Prior to Kellogg's, Chris led e-commerce strategy, organization, capabilities and activation across Reckit Benckiser and WellPet, generating...

                                          Melissa Burdick
                                          Chief Executive Officer
                                          day1digital

                                          ...

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                                          • Room: Skyline Ballroom E
                                          Like e-commerce once took the checkout counter beyond brick and mortar, digital ads are now taking another element out of retail shops and bringing them to a laptop or mobile device near you: Storefronts. Our social networks are becoming targeted storefronts, largely in the form of online ads. Facebook’s Carousel... ...read more...
                                          Speaker(s)
                                          Aubrie Richey
                                          Senior Director of Paid Social Marketing
                                          TechStyle Fashion Group

                                          Aubrie Richey is the Senior Director of Media & Acquisition, overseeing global paid social strategy for TechStyle Fashion Group. As a top-tier ecommerce advertiser across social, Aubrie and her team are responsible for the strategy and scale of cross-channel campaigns driving new member acquisition for Techstyle’s portfolio of brands; JustFab,...

                                          Loree Lash-Valencia
                                          Head of E-commerce Sales
                                          Smartly.io

                                          Loree Lash-Valencia is the Head of eCommerce Sales at Smartly.io, a Facebook Marketing Partner that automates and optimizes Facebook and Instagram advertising at scale. In her role, Loree leads a growing global team and works with some of the largest eCommerce companies in the world such as eBay and Techstyle...

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                                          • Room: Skyline Ballroom A
                                          Retailers have the data to tell them what happened -- clicks, engagement, shares -- but understanding why customers make decisions is crucial to pinpoint barriers to success and opportunities to increase conversions and sales. Qualitative user research and customer experience data offer retailers immense opportunity to understand how customers respond... ...read more...
                                          Speaker(s)
                                          David Bakey
                                          Vice President, Direct-to-Consumer
                                          Harry's

                                          David Bakey is the vice-president of Direct-to-Consumer at Harry's, a leading manufacturer and retailer of grooming products for men. Prior to Harry’s, David was the senior director of acquisition marketing at Lynda.com and has held numerous management positions in marketing, business development and product development. ...

                                          Michael Mace
                                          Vice President, Product Marketing
                                          UserTesting

                                          Michael Mace is a veteran of Silicon Valley. He co-founded two software startups, worked as an executive at Apple and Palm, and consulted on strategy and product planning to many of the tech industry’s leading firms. He was vice president of product planning and chief competitive officer at Palm, working...

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                                          Thursday, June 07, 3:45 PM - 4:15 PM

                                          • Room: Skyline Ballroom E
                                          Marketing to consumers as they move from smartphone to desktop to tablet to whatever’s next in their purchasing journey has been a tough nut to crack: 40% of e-retailers in a recent survey said they could not track consumers across devices, and 36% said they could track some consumers only... ...read more...
                                          Speaker(s)
                                          Caitlin Halpert
                                          Growth Engineer
                                          3Q Digital

                                          Caitlin Halpert is the Growth Engineer at 3Q Digital. She’s responsible for driving growth, efficiency, and new ideas to enable 3Q to best serve current and future clients. She has worked in digital marketing since 2011 and held positions at Dealer.com and iSearchMedia before joining the 3Q team in March...

                                          Christine Fabi
                                          Senior Director of Marketing
                                          Wine.com

                                          Christine Fabi, Senior Director of Marketing at Wine.com, has been driving customer growth and loyalty at Wine.com for over a decade. As a seasoned veteran in digital marketing, she was key to aligning marketing efforts with the ongoing changes of customer behavior on desktop, mobile and now apps. She has...

                                          Tracks:
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                                          • Room: Skyline Ballroom C
                                          A retailer may be building an online business, but there is a wide world of more traditional and less-digital brand-building opportunities available. When trying to scale a brand’s reach, more mass communication channels, such as TV advertising, podcast advertising and direct mail, can be worthwhile investments. Localized opportunities to reach... ...read more...
                                          Speaker(s)
                                          Jenni Friedman
                                          Director of Brand Strategy
                                          HelloFresh

                                          Jenni Friedman is an award winning brand marketer with both in-house and agency experience. She loves to eat and geek out over brand strategy so it makes perfect sense that she's the Director of Brand and Creative at Hellofresh, a delicious online food company all about making cooking and eating...

                                          Marshall Rule
                                          President
                                          SCOTTeVEST

                                          Marshall Rule is President of SCOTTeVEST. While he currently runs day to day operations for the entire business, his background is in Marketing. He was previously a Promotions Director for three Boise, Idaho radio stations and the VP of Marketing for SCOTTeVEST. SCOTTeVEST is currently using television advertising to drive...

                                          Tracks:
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                                          • Room: Skyline Ballroom D
                                          Many e-commerce companies heralded as pioneers and case studies for success ultimately flounder when the burdens of growth overwhelm. Building a successful e-commerce company requires mastering the discipline of retail merchandising while also managing a complex technology infrastructure to control the increasing costs of logistics. In this talk, our speaker will analyze the importance of tailoring your merchandise and marketing... ...read more...
                                          Speaker(s)
                                          Jonathan Wu
                                          Partner
                                          Tomo Ventures

                                          Jonathan Wu is a partner at Tomo Ventures, a start-up advisory and investment firm with focuses in retail, software and advertising. His specialty is scaling high-growth companies and designing automated operational processes. Previously, Jonathan co-founded and served as chief operating officer at Touch of Modern, a curated online shopping destination...

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                                          • Room: Skyline Ballroom A
                                          One of the biggest advantages retailers have online is knowledge of shoppers’ expressed intent to purchase, as shown by how they search and navigate a site. Research shows people who search have the highest intent to purchase, outspending those who don’t use search by a 2.7x greater conversion rate and... ...read more...
                                          Speaker(s)
                                          Carter Perez
                                          Vice President, Sales, Americas and Australia
                                          SLI Systems

                                          As vice president of sales for the Americas and Australia at SLI Systems, Carter Perez's focus is on helping retailers accelerate their e-commerce business by turning shoppers into buyers, increasing average order value, and driving more traffic to their websites. Carter has spent the past 15 years...

                                          Heather Gassman
                                          Senior E-Commerce Product Manager
                                          Crate & Barrel

                                          Heather Gassman is senior e-commerce product manager for Crate & Barrel, which she joined in 2015. Previously, Heather was web analytics manager at Restaurant.com and also held roles in business intelligence at Omeda and uBid.com. ...

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                                          • Room: Skyline Ballroom B
                                          Long before the rise of e-commerce, chronic violators of minimum advertised price (MAP) and minimum resale price (MRP) policies and unauthorized or grey market resellers have been a disruptive force, but the problem is both far more visible and pervasive now. Some online marketplaces have given these offenders a safe... ...read more...
                                          Speaker(s)
                                          Eugene Zelek
                                          Partner
                                          Taft Stettinius & Hollister LLP

                                          Gene Zelek focuses on marketing law, with an emphasis on pricing and channel management, including lawful resale price setting, differentiated pricing and distribution and retail relationships. For almost 30 years, he has helped design, implement and enforce more than 300 successful minimum resale price (MRP) and minimum advertised price (MAP)...

                                          Todd Myers
                                          Vice President, Sales
                                          Wüsthof-Trident of America

                                          Todd Myers is vice president of sales for Wüsthof-Trident of America, bringing 20 years of leadership experience within cutlery and the housewares industry. He started his career in purchasing and human resources management in the lumber industry and joined Wüsthof as a territory sales representative in 1998. Todd also served...

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                                          Thursday, June 07, 4:15 PM - 4:45 PM

                                          • Room: Skyline Ballroom B
                                          With investments in programs like the Brand Registry, A+ Content, Amazon Marketing Services and Amazon Media Group, Amazon has committed to growing product assortment by catering to brands and manufacturers. Hear how Guthy-Renker, already wildly successful with traditional direct marketing, exploits Amazon programs to drive sales of its beauty and... ...read more...
                                          Speaker(s)
                                          Courtney Manuel
                                          Marketing Manager, eTail Strategy, Development
                                          Guthy-Renker

                                          Courtney Manuel manages and oversees the online marketplaces, most notably Amazon, for Guthy-Renker, a direct-response marketing company. She’s led the development of campaigns, consumer relations management and process operations, helping to identify and streamline inefficiencies. With a passion in influential beauty marketing, Courtney has helped form the strategy on how...

                                          Rick Backus
                                          Chief Executive Officer
                                          CPC Strategy

                                          Before co-founding CPC Strategy in 2007, Rick Backus worked with a price comparison site, PriceGrabber.com. Today, Rick is focused on growth opportunities and keeping CPC Strategy ahead of its competitors by constantly evolving and improving the online experiences of clients. ...

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                                          • Room: Skyline Ballroom C
                                          With a 360-degree market approach, Facebook has become a highly investable advertising channel for brands because of its ability to address all parts of the digital conversion funnel. This session profiles Envelopes.com and how its approach to Facebook and other social media advertising has evolved since Day 1. You’ll learn... ...read more...
                                          Speaker(s)
                                          Sarah Rogers
                                          Performance Manager
                                          CPC Strategy

                                          As Manager, Performance Social at CPC Strategy, Sarah oversees a team that helps retail brands execute on Facebook ad strategies - and has posted pretty spectacular results. She’s guided one apparel retailer to increase their Facebook orders by more than 290%, and another digitally native brand to boost their sitewide...

                                          Whitney Grekin
                                          Director of E-Commerce Marketing
                                          Envelopes.com/BIGNAME Commerce

                                          As Director of E-commerce Marketing for BIGNAME Commerce, Whitney manages the user experience on Envelopes.com through continual optimization of the path to purchase and conversion funnel with the use of A/B testing platforms and analytics. She’s responsible for new customer acquisition for the online retailer, developing and implementing email marketing...

                                          Tracks:
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                                          • Room: Skyline Ballroom A
                                          Discounts and free shipping promotions are surefire ways to the online shopper’s heart – but they’re not the only ones. This session will address how user-generated content (UGC) increases sales, strengthens shopper engagement and builds a strong foundation for long-term loyalty. We'll hear from a retailer how expanding customer content... ...read more...
                                          Speaker(s)
                                          David Blades
                                          Director of Marketing
                                          Jenson USA

                                          David Blades leads the e-commerce and digital marketing initiatives for Jenson USA, a specialty online retailer of mountain bikes, road bikes, parts and accessories. He is responsible for customer acquisition and retention, e-mail marketing strategy, affiliate channels, paid social and PPC. David completed an MBA with a finance concentration from...

                                          George Eberstadt
                                          Founder, Chief Executive Officer
                                          TurnTo

                                          George Eberstadt has spent the last 20 years leading companies in building social technologies. As the founder and CEO of TurnTo, he explores the intersection of community and online commerce. Prior activities include wearables for business meetings, enterprise team collaboration, B2B marketplace automation, strategy consulting and technology policy...

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                                          • Room: Skyline Ballroom E
                                          Amazon is rapidly becoming an enabler of digital marketing. Brands find themselves both bidding to nab paid search keywords and desirable Google Product Listing Ad (PLA) placements, while also paying Amazon to advertise on Amazon.com, where half of consumers start their shopping searches today. This session will look at Amazon’s... ...read more...
                                          Speaker(s)
                                          Daanish Chishti
                                          Group Director, Partner
                                          Mindshare

                                          Daanish has been in the digital marketing industry for over 11 years. During his tenure, he’s led digital marketing strategy for clients such as Kimberly-Clark, State Farm, Sprint, Bank of America, and Lowe’s. He’s currently a Group Director at Mindshare North America and based out of Chicago. As a leader...

                                          Mark Zurfluh
                                          Integrated Marketing and Media Leader
                                          Kimberly-Clark Corp.

                                          Mark has more than 15 years of experience in integrated marketing and media. He started his career with Famous Footwear in finance and media before moving on to digital and media leadership roles with several Fortune 500 companies, including American Family Insurance, PetSmart and Kimberly-Clark. He currently serves...

                                          Oren Stern
                                          General Manager, E-commerce
                                          Kenshoo

                                          Oren Stern has nearly 20 years’ executive experience in technology, business leadership, strategy and M&A with a proven track record of delivering results. Oren joined Kenshoo from Verint where he held multiple senior management positions. Mostly recently Oren served as SVP, Product Strategy where he was responsible for delivering growth...

                                          Tracks:
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                                          • Room: Skyline Ballroom D
                                          When it comes to prioritizing technology investments, retailers are placing personalization solutions near the top of the list. With unprecedented amounts of customer data available, as well as access to big data and real-time processing power, personalization is being redefined as “individualization” — structuring interaction, functionality and content around the... ...read more...
                                          Speaker(s)
                                          Brendan Witcher
                                          Vice President, Principal Analyst
                                          Forrester Research

                                          Brendan Witcher is principal analyst at Forrester, serving eBusiness and channel strategy professionals. He is a leading expert on e-commerce business, consumer behavior and technology trends in the digital engagement space. He is a noted authority on technology developments that affect both online and offline commerce industries, as well as...

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                                          Friday, June 08, 8:00 AM - 8:15 AM

                                          • Room: 184 ABC
                                          Internet Retailer Magazine’s editor will provide industry highlights of the latest findings on how retailers are faring in their use of search and other digital marketing from the proprietary research on Internet Retailer’s digital platform, DigitalCommerce 360....
                                          Speaker(s)
                                          Zak Stambor
                                          Editor
                                          Internet Retailer

                                          Zak Stambor is editor of Internet Retailer magazine. He also oversees Internet Retailer’s digital marketing coverage that appears in Internet Retailer magazine and on InternetRetailer.com, as well as in Internet Retailer’s “Best Digital Marketers in E-Commerce” report, a four-part data-centric series that examines online retailers’ use of social media,...

                                          Tracks:
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                                          • Room: 185 ABC
                                          The Design & Usability Workshop chairman will kick off the morning with a few provocative design trends to whet your appetite for the great ideas and insights for the day....
                                          Speaker(s)
                                          Don Davis
                                          Editor at Large
                                          Internet Retailer

                                          As editor at large at Vertical Web Media, Don Davis focuses on data-driven research in such areas as luxury and apparel e-commerce as well as B2B e-commerce. Until January 2018, he was editor in chief at Vertical Web Media, responsible for the company’s editorial coverage of business-to-consumer and business-to-business e-commerce. ...

                                          Tracks:
                                          • Room: 183 A
                                          Our B2B Workshop chairman, Paul Demery, editor of B2B E-Commerce World, will provide some top data points from the latest B2B E-Commerce 300 research to set up the workshop and the industry picture....
                                          Speaker(s)
                                          Paul Demery
                                          Editor
                                          B2B E-Commerce News/Internet Retailer

                                          Paul Demery leads the editorial coverage of the B2B industry at Vertical Web Media LLC. He is editor of the twice-weekly newsletter B2BecNews and B2BeCommerceWorld.com. He also is managing editor in charge of B2B e-commerce coverage at Internet Retailer magazine. He has covered e-commerce at Vertical Web Media for nearly...

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                                          Friday, June 08, 8:15 AM - 8:45 AM

                                          • Room: 183 A
                                          A Wholesaler’s Winning Formula for Year-After-Year E-commerce Growth As a successful B2B wholesaler for 30+ years, how do you consistently up your marketing game? You  combine new tactics and technologies, while staying flexible to respond to evolving customer expectations, trends, and requirements. In this session, retailer and digital personalization veteran... ...read more...
                                          Speaker(s)
                                          Eric Dean
                                          Founder and CEO
                                          Whereoware

                                          Eric Dean is the founder and CEO of B2B + B2C digital agency Whereoware; designers and developers of data-driven e-commerce websites, mobile sales apps and other solutions that leverage 18 years of experience to provide B2B sales teams with real-time customer insights to reduce marketing time and grow online and...

                                          Fred Pannek
                                          President
                                          Mud Pie

                                          Fred Pannek has more than 30 years of experience in the gift industry, beginning his career in retail management as a buyer for a major California department store. He joined Mud Pie in 2003 as executive vice president, bringing expertise in design, product development and sales management. In his...

                                          Tracks:
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                                          • Room: 185 ABC
                                          Today’s best-designed e-commerce sites bear little resemblance to those of even two years ago. Stoked by the experience offered at leading-edge e-commerce sites, shoppers’ expectations have gone through the roof in terms of the ease, speed and enjoyment with which they shop and make purchases anywhere online. With the pressure... ...read more...
                                          Speaker(s)
                                          Jan-Niklas Kokott
                                          Head, User Experience
                                          Glossier

                                          As head of user experience at Glossier, Jan-Niklaud Kokott manages the beauty brand's design and research teams. Prior to joining Glossier in 2015 he was head of product at the health and wellness brand and e-commerce startup Aloha. Jan is originally from Berlin and now based in New York...

                                          Josh Levine
                                          Chief Experience Officer
                                          Cake & Arrow

                                          Josh Levine's career in e-commerce spans 20 years. As chief experience officer at Cake & Arrow, Josh leads the company's award-winning multidisciplinary design program and is responsible for company strategy, creative vision and user experience. Under Josh’s creative leadership Cake & Arrow has built successful initiatives for companies such as...

                                          Tracks:
                                          • Room: 184 ABC
                                          With the majority of paid search clicks now coming from mobile, a focus on device-specific targeting isn’t optional, it’s a necessity. Join our speakers, a retailer and a vendor expert, as they explore how device-specific bidding strategies, mobile-specific shopping campaigns and website speed and performance optimization tactics  led to... ...read more...
                                          Speaker(s)
                                          Denis Coombes
                                          Director of Sales
                                          ROI Revolution

                                          Denis Coombes hails from South Africa, and has been running online marketing campaigns for clients worldwide since 2004. In 2006, he joined ROI Revolution, where he has been instrumental in developing a team that manages hundreds of millions of dollars in annual digital marketing spend. Through his more than...

                                          Michael Dominelli
                                          President
                                          PinMart.com

                                          Michael Dominelli is the president of PinMart, Inc., an e-commerce company specializing in helping people promote their identity, message or cause. A niche marketing specialist who believes what you sell is equally important as how you sell it, Michael got his start in e-commerce in 1999 when PinMart launched the...

                                          Tracks:
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                                          Friday, June 08, 8:45 AM - 9:15 AM

                                          • Room: 184 ABC
                                          Are you planning to redesign or replatform your site? Did you know that in doing so you could lose 50% or more of your traffic and revenue? We all know “content is king,” but it is the technical aspects of SEO that determine how search engine spiders crawl your site, index... ...read more...
                                          Speaker(s)
                                          Ashlee Colliver
                                          E-Commerce Marketing Lead Strategist
                                          Classy Llama

                                          A marketing lead strategist with over 14 years of marketing experience including five years focused on e-commerce, Ashlee Colliver leads the marketing services team at Classy Llama. She uses her experience combined with undergraduate degrees in both information technology and marketing, as well as a passion for creative problem-solving, to...

                                          Scott Bigler
                                          Founder & CEO
                                          Scott's Dental Supply

                                          Scott Bigler is the founder and chief executive officer of Scott’s Dental Supply. With more than 25 years of experience in the dental industry, he has always enjoyed looking for ways to incorporate the latest technologies and platforms to meet his ever-growing business needs and to deliver the best possible...

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                                          Friday, June 08, 8:45 AM - 9:30 AM

                                          • Room: 185 ABC
                                          Tools such as accelerated mobile pages (AMP), progressive web apps (PWAs), mobile-specific image optimization and caching can enhance mobile site performance and increase conversion rates as a direct result. With industry reports predicting that as much as 45% of all U.S. e-commerce will come from mobile by 2020, speed optimization... ...read more...
                                          Speaker(s)
                                          Heath Miller
                                          Senior E-Commerce Operations Specialist
                                          Equippers.com

                                          Heath Miller is senior e-commerce operations specialist at Restaurant Equippers (Equippers.com). Previously, he was a member of the operations team at the children’s magazine Highlights For Children, where he worked with the web development group on technical improvement to the customer experience, as well as on data-driven...

                                          Wilson Kerr
                                          Vice President, Business Development & Sales
                                          Unbound Commerce

                                          Wilson Kerr, with more than 10 years of experience in the mobile site, app and wallet space, is vice president of business development and sales at Unbound Commerce, an integrated mobile commerce solution provider serving over 600 retailers and brands. He has worked with PayPal, MasterCard, Square, Google Wallet and...

                                          Tracks:
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                                          • Room: 183 A
                                          A leading B2B e-commerce consultant will address the overal trends driving B2B commerce today. He’ll discuss what companies must do to stay in the game and avoid losing out as buyer habits change and e-commerce grows. He’ll also conduct a one-on-one interview with a successful B2B online seller about the company’s... ...read more...
                                          Speaker(s)
                                          Justin King
                                          Founder
                                          eCommerceandB2B.com

                                          With some 20 years of experience in e-commerce, Justin King has been on the forefront of growth and trends in B2B e-commerce. He is the founder of eCommerceandB2B.com and a partner at B2X Partners. He works with customers to help them understand and build e-commerce strategies that are visionary, tactical...

                                          Sean McDonnell
                                          Founder & Chief Executive Officer
                                          TruPar.com

                                          Sean McDonnell’s family has been in the industrial equipment business for generations, but Sean didn’t initially follow in those footsteps – until he launched his own digital marketing agency, Online Dynamix, with his father's equipment dealership, Trupar America, as one of his first clients. After promoting offline equipment leads for...

                                          Tracks:
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                                          Friday, June 08, 9:15 AM - 10:15 AM

                                          • Room: 184 ABC
                                          This popular session is devoted to the evergreen question that has new answers as search engine algorithms keep changing: how to best optimize your site for natural search. Our expert speaker will provide instant critiques of sites volunteered from the floor by retailer attendees.  He’ll highlight for the education of... ...read more...
                                          Speaker(s)
                                          Stephan Spencer
                                          Co-Author
                                          "The Art of SEO"

                                          Stephan Spencer is an internationally-recognized search engine optimization expert and author. He is the co-author of "The Art of SEO" and the author of "Google Power Search." Stephan founded Netconcepts in 1995 and grew it into a multi-national SEO agency before selling it in 2010. He invented the SEO...

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                                          Friday, June 08, 9:30 AM - 10:15 AM

                                          • Room: 183 A
                                          Like consumers, B2B buyers want control and convenience over how they purchase online. This session will cover how today’s B2B websites must be more user-friendly, including on mobile devices – but with the added functionality business buyers need. Building out online self-service features saves time, increases accuracy, improves retention and... ...read more...
                                          Speaker(s)
                                          Marta Dalton
                                          Director of E-Commerce
                                          Coca-Cola

                                          Marta Dalton is director of e-commerce at Coca-Cola, where she leads the B2B e-commerce business in North America. She got her start in e-commerce in 2004 in Tokyo and enjoys the mix of technology, marketing and operations that make up the world of e-commerce. Earlier, Marta led development and database...

                                          Tracks:
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                                          • Room: 185 ABC
                                           This session will look at lessons from applying machine learning to thousands of user studies, and how different visual components of a website impact the way customers see, perceive, and  behave on your website.   You'll learn actionable tricks for better layouts,​ color choices, images and more....
                                          Speaker(s)
                                          Kurtis Morrison
                                          Head of Client Services
                                          EyeQuant

                                          Kurtis Morrison is the head of client services for EyeQuant, a Berlin-based machine learning company with a mission to make design measurable. Along the way, he’s helped companies like Google, Epson and British Gas increase conversion through data-driven design....

                                          Rasmus Horn
                                          Experience QA & Delivery Manager
                                          Lego

                                          Rasmus Horn has been working in the field of user research for 15 years. Usability of hardware and software is his main field of interest. He has conducted user tests in more than 25 countries on everything from remote controls, TV’s, speakers, smart-home solutions and headphones to e-business websites and...

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                                          Friday, June 08, 10:15 AM - 10:30 AM


                                          Friday, June 08, 10:30 AM - 11:15 AM

                                          • Room: 184 ABC
                                          Backlinks – contextually relevant links to a web page from another website -- are considered the second most important factor in Google’s search algorithm. Yet most retailers don’t optimize for them. Content creation and promotion are secret weapons in acquiring high-quality backlinks and gaining higher organic search rankings, and this... ...read more...
                                          Speaker(s)
                                          Cory Levins
                                          Director of Business Development
                                          Air Sea Containers

                                          Cory Levins is the director of business development at Air Sea Containers. In this role, he oversees the development and implementation of ASC’s internal and external marketing program, driving revenue and profits. Previously, Cory served as the director of business development for marketing and real estate lending companies. ...

                                          Ronald Dod
                                          Chief Executive Officer, Partner
                                          Visiture, LLC

                                          Ronald Dod is a partner and CEO of Visiture, LLC. After founding Grey Umbrella Marketing, an internet marketing agency which focuses on SEO, he merged the business with Visiture to create a full-service search marketing offering for e-commerce. With a passion for helping e-commerce business owners and marketing professionals...

                                          Tracks:
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                                          • Room: 185 ABC
                                          In optimizing e-commerce site pages for conversion, success depends in part on how, and from where, a visitor arrives at the site. For example, a shopper who comes to a site via email may respond to different nudges along the path to conversion than one who comes from a Google search.... ...read more...
                                          Speaker(s)
                                          Brian Massey
                                          Co-Founder
                                          Conversion Sciences

                                          The company Brian Massey founded in 2007, Conversion Sciences, was one of the first agencies focused exclusively on website optimization. Over the past 20 years, he has had braod experience as a computer programmer, corporate marketer and entrepreneur, training marketing teams at companies such as IBM. He has spoken...

                                          Ewen Cameron
                                          Director of E-Commerce
                                          Galeton

                                          Ewen Cameron Director Of Ecommerce Galeton Ewen Cameron leads all aspects of e-commerce operations at Galeton, a direct provider of worker and workplace safety products. His responsibilities include user interface and user experience, conversion rate optimizatin, paid search, SEO, email and user-generated content with the objective of maximizing customer acquisition and lifetime...

                                          Tracks:
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                                          • Room: 183 A
                                          Our speakers will discuss why personalization is crucial for B2B sites and why Gartner projects that B2B companies with effective online personalization will capture far more sales than those without it. We’ll also learn how a successful B2B online seller improved the way it engages customers with personalization technology, in... ...read more...
                                          Speaker(s)
                                          Jason Daigler
                                          Research Director
                                          Gartner

                                          Jason Daigler is a research director focused on digital commerce, including topics such as launching an e-commerce site, multichannel strategy, customer journey analytics, marketplaces, personalization, social commerce and lead management. He has 15 years of experience in digital commerce, software development and product management. Prior to joining Gartner, Jason...

                                          Riccardo Caruso
                                          Associate Director of E-Commerce
                                          Illumina

                                          Riccardo Caruso is the associate director of e-commerce at Illumina, a global leader in technololgy and solutons for genomic research. His current responsibilities include e-commerce, web analytics, retailing and B2B onboarding. Riccardo has more than ten years of e-business experience in designing and executing strategies, consistently producing triple digit...

                                          Tracks:
                                          Handout(s)

                                          Friday, June 08, 11:15 AM - 11:45 AM

                                          • Room: 185 ABC
                                          Mobile’s design constraints – screen size, network bandwidth limits and more – require special handling to deliver the best shopper experience in mobile sites and apps. The good news is that mobile’s design requirements have spurred the creation of tools, many available at no cost, as well as services and... ...read more...
                                          Speaker(s)
                                          Craig Smith
                                          CEO
                                          Trinity Insight

                                          Craig Smith founded optimization agency Trinity Insight in 2006. The company provides optimization and digital marketing services to hundreds of retailers’ and brands’ digital properties. Trinity is a member of the Inc 5000 for the fastest-growing companies in the U.S. ...

                                          Ryan Guldberg
                                          Director, E-Commerce Marketing
                                          I See Me

                                          Ryan Guldberg is director of e-commerce marketing at I See Me!, a retailer of personalized books and gifts. In role he is responsible for driving and growing direct-to-consumer revenue by working with company’s leadership team and agency partners on ISeeMe.com, which accounts for approximately 85% of total company revenue. Previously,...

                                          Tracks:
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                                          • Room: 184 ABC
                                          Paid search in 2018 is much more than good keyword targeting and relevant text ads. Smart online retailers are using paid search as a springboard to build their brands across multiple channels, creating integrated campaigns to reach shoppers wherever they are at every stage of the purchase process. This session will... ...read more...
                                          Speaker(s)
                                          Brett Curry
                                          Chief Executive Officer
                                          OMG Commerce

                                          Brett Curry is the CEO of OMG Commerce. He built his first marketing agency in 2003 and launched his first successful SEO campaign in 2004. He now leads a team of SEM and SEO professionals serving the e-commerce community and he also serves as a Google Shopping evangelist....

                                          Steven Sashen
                                          CEO
                                          Xero Shoes

                                          Steven Sashen has been an Internet marketer since 1992. A serial entrepreneur, he's CEO and co-founder of XeroShoes.com. Steven and his co-founder/CFO/wife appeared on Shark Tank, turning down a $400,000 funding offer and later running an equity crowdfunding campaign for XeroShoes that raised more than $1M. Steven is also...

                                          Tracks:
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                                          • Room: 183 A
                                          In this session, we’ll hear about what B2B companies must do to properly manage their product data to ensure that product data management systems are serving up the right content in merchandising and marketing campaigns—and avoiding conflicting information that can confuse customers and prospects....
                                          Speaker(s)
                                          Bruce Eppinger
                                          Senior Analyst
                                          Forrester Research

                                          With 25 years in the software industry, Bruce Eppinger is Forrester's senior analyst for e-commerce suites and product information management (PIM) platforms. Bruce's software career has spanned B2B networks, e-commerce suites, Java middleware and bank payment networks. His current research focuses on enterprise e-commerce platforms, the product content...

                                          Tracks:
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                                          Friday, June 08, 11:45 AM - 12:15 PM

                                          • Room: 185 ABC
                                          It took four years to  refine, but the results  are worth it:  a 20% increase in conversion rate was the reward for one retailer’s diligent development work in organizing all the elements needed to boost conversion into a phased, four-step research and design process for ongoing conversion rate optimization that it still... ...read more...
                                          Speaker(s)
                                          Amitai Sasson
                                          Vice President, Marketing and Development
                                          OverstockArt.com

                                          As vice president of marketing and development at OverstockArt.com, Amitai Sasson focuses on all aspects of growing and marketing the company to establish its dominance in the online wall décor market. He is the chief architect of OverstockArt.com, the company's main online store; as well as ArtistBe.com - a...

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                                          • Room: 184 ABC
                                          Keyword research can be a big sticking point for online retailers as search continues to evolve online and the competitive field keeps changing. Are you using the best tools and tactics to find keywords that are popular (and attainable)? Do you know how to uncover untapped keyword opportunities from your... ...read more...
                                          Speaker(s)
                                          Jeff Oxford
                                          Founder, Chief Executive Officer
                                          180 Marketing

                                          Jeff Oxford is the founder and CEO of 180 Marketing, an SEO company focused exclusively on search engine optimizatin for e-commerce sites. Over the past seven years Jeff has worked on more than 200 SEO campaigns for both small startups and Fortune 500 brands. He has also served as an...

                                          Keyur Shah
                                          Owner
                                          Paperandmore.com

                                          Keyur Shah helps run Paperandmore.com, a specialty paper store in its 16th year of business. His focus there is on programming, marketing and analytics, with a primary emphasis on the development of new site features. Prior to starting Paperandmore.com, Keyur worked at Photoalley.com and at KPMG in e-commerce consulting. ...

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                                          Friday, June 08, 11:45 AM - 12:30 PM

                                          • Room: 183 A
                                          Everyone’s concerned about what Amazon Business is up to. This session will address how companies can both compete against it and work with it to grow sales. Our speakers will discuss how they compete against Amazon Business with same-day delivery for purchases on their site, while also selling through Amazon... ...read more...
                                          Speaker(s)
                                          Brian Fricano
                                          Chief Executive Officer
                                          Sustainable Supply

                                          Brian Fricano is the chief executive officer and founder of Sustainable Supply, an online B2B retailer selling more than 1 million building and maintenance products. Brian has more than 18 years of experience in the B2B marketplace, including working for W.W. Grainger and the Bradley Corp. Over the past several...

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                                          Friday, June 08, 12:15 PM - 1:00 PM

                                          • Room: 184 ABC
                                           The internet has increased market reach to a worldwide scale for retailers large and small.   And SEO helps retailers reach targeted markets online by improving their rank in search engine results, whether it's hyper-focused on local cities' and states' rankings within search engine local map results, or targeting global markets through predominant search engines in different countries. In this... ...read more...
                                          Speaker(s)
                                          Benj Arriola
                                          SEO Director
                                          Myers Media Group

                                          Benj Arriola, SEO director at Myers Media Group, had a previous career as a chemist before transitioning to the digital industry. Initially working in website design and development, he later focused on SEO, where he now has more than 20 years of experience. As a thought leader in digital...

                                          Clara Li
                                          Product Manager, SEO
                                          Grubhub

                                          Clara Li is the SEO product manager at Grubhub, where she oversees and implements SEO strategy for a portfolio of brands including Grubhub, Seamless and Eat24. Previously, Clara was with Resolution Media. With experience in SEO on both the client and agency sides, she has a deep...

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                                          Friday, June 08, 12:15 PM - 1:15 PM

                                          • Room: 185 ABC
                                          Access to expert feedback on the design of your e-commerce site is always a plus – and it’s even better when it’s free, as in this always-popular session. Attendees can offer their site for an on-the-spot critique from our two design experts by volunteering their URL from the floor. You’ll... ...read more...
                                          Speaker(s)
                                          Craig Smith
                                          CEO
                                          Trinity Insight

                                          Craig Smith founded optimization agency Trinity Insight in 2006. The company provides optimization and digital marketing services to hundreds of retailers’ and brands’ digital properties. Trinity is a member of the Inc 5000 for the fastest-growing companies in the U.S. ...

                                          Josh Levine
                                          Chief Experience Officer
                                          Cake & Arrow

                                          Josh Levine's career in e-commerce spans 20 years. As chief experience officer at Cake & Arrow, Josh leads the company's award-winning multidisciplinary design program and is responsible for company strategy, creative vision and user experience. Under Josh’s creative leadership Cake & Arrow has built successful initiatives for companies such as...

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                                          Friday, June 08, 12:30 PM - 1:15 PM

                                          • Room: 183 A
                                          In a popular annual session, two web design experts will conduct live reviews of B2B e-commerce websites submitted by members of the audience. The design experts will point out the positive and negatives of each site’s design as they see it, and offer suggestions on how sites could be modified... ...read more...
                                          Speaker(s)
                                          Lori McDonald
                                          President & CEO
                                          Brilliance Business Solutions

                                          Lori McDonald is president and CEO of Brilliance Business Solutions, which provides web commerce and content services with a focus on helping B2B companies realize the untapped potential of the web. After graduating from Purdue University in Computer-Electrical Engineering, Lori worked at NASA-Johnson Space Center as a flight controller...

                                          Matt Collins
                                          Executive Creative Director
                                          Gorilla Group

                                          As executive creative director for Gorilla, based out of Chicago, Matt Collins leads a team of design technologists and visual and experience designers, .His work with the team and Gorilla clients merges brand vision with audience needs into holistic engagement ecosystems brought to life through commerce. He specializes in converging...

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