Strategic, On-Trend Sessions for E-Retailers of All Sizes
IRCE’s agenda is a step above the rest. Our agenda is structured in a way that allows you to easily flow between track and workshop sessions throughout the day, providing you with the ability to design your own personal conference experience. IRCE offers two full conference days with various tracks (June 6 and June 7), with pre- and post-conference workshops on June 5 and June 8. These in-depth workshops take the audience through multiple sessions of insight and information on a specific topic.

Tuesday, June 05, 8:30 AM - 8:45 AM

    The E-Commerce Technology Workshop covers the digital retail technologies and leading-edge innovations to have on your roadmap or radar. In this high-energy top-rated workshop day, we provide a deeper understanding of how technologies work together, which technologies to use and prioritize, and a showcase of digital innovations to grow sales... ...read more...
    Speaker(s)
    Bernardine Wu
    Chief Executive Officer
    FitForCommerce

    Bernardine Wu is founder and chief executive officer of FitForCommerce, a boutique consultancy that helps hundreds of brands and retailers through digital, e-commerce and omnichannel strategies, technology and innovation, and organizational optimization. Her early career and focus on investment diligence began at Accenture and Wall Street....

    Tracks:

    Tuesday, June 05, 8:45 AM - 9:00 AM

      This start to the day by Boot Camp head coach Scott Kincaid provides a brief overview of what the workshop will cover and how it will flow, what attendees can expect to get out of this action-packed Day, and Boot Camp rules....
      Speaker(s)
      Scott Kincaid
      Chief Success Officer
      Usability Sciences

      Scott Kincaid started in the usability industry more than 20 years ago. During his career, Scott has spent more than 15 years working for Usability Sciences, a research consulting company in Dallas. There, he has worn many hats including researcher, operations manager, sales engineer, and executive. Previously, he worked...

      Tracks:
        The 2018 IRCE Amazon & Me Workshop chairman will kick off the day with some eye-opening metrics and developments at Amazon that will impact your business in the year ahead. As a former Amazonian, our chair brings an insider’s view of what’s cooking at Amazon and how e-retailers can best... ...read more...
        Speaker(s)
        Fahim Naim
        Founder
        eShopportunity

        Fahim Naim is the founder of eShopportunity, an e-commerce strategy consulting firm. Prior to eShopportunity, he was a category manager at Amazon and managed one of the largest retail categories nearly doubling the business during his tenure. Fahim has an MBA from the Kellogg School of Management and spent seven...

        Tracks:

        Tuesday, June 05, 8:45 AM - 9:30 AM

          Succeeding in today’s ever-changing digital commerce world requires mastering a complex mix of people, processes and technologies that must all work seamlessly together. From the originating idea of a product or purchase order through merchandising, marketing, content management, e-commerce, omnichannel, fulfillment and customer service – this session covers the full... ...read more...
          Speaker(s)
          Kate Goodman
          Vice President, E-Commerce
          Reeds Jewelers

          Kate Goodman leads the e-commerce and digital marketing strategy for Reeds Jewelers based in Wilmington, N.C. She has held leadership positions at Coldwater Creek, CVS and Talbots. Kate graduated from Northeastern University....

          Sahal Laher
          Chief Digital Officer, Chief Information Officer
          DXL Group

          Sahal Laher is chief digital officer and chief information officer of Destination XL Group. With more than 20 years’ senior operational experience and a focus on digital and omnichannel strategies, he is the principal architect and leader of DXL Group's digital commerce and customer engagement portfolios. Destination XL Group is...

          Tracks:

          Tuesday, June 05, 9:00 AM - 9:45 AM

            If the past year at Amazon is any indication, Amazon will continue to drive change for customers and sellers alike. New business lines, new Prime subscription models, new stores, new delivery models – that’s just the beginning. Our speaker, well-known for his astoundingly accurate predictions, will give us his insights... ...read more...
            Speaker(s)
            Richard Hastings
            Macro Strategist
            Seaport Global Securities

            As macro strategist for international investment bank Seaport Global Securities, Richard Hastings monitors trends in domestic and international markets; energy and weather; demographics and housing. New ideas in information technology, IoT and artificial intelligence– especially Amazon – are some of his most frequent themes. Richard is well-known for his warnings...

            Tracks:
              This session, led by an internet pioneer with more than 20 years of experience, will present general design rules that online retailers should know to create a visually appealing and efficient site that draws visitors into the site on arrival and makes them come back again. Should you rotate images... ...read more...
              Speaker(s)
              Jeffrey Von Tobel
              E-Commerce Manager
              Gold & Silver Pawn Shop

              After graduating from the University of Colorado at Boulder with a degree in cccounting and certificate in business information systems, Jeff Von Tobel began his career in accounting. Working for a series of smaller businesses, he took on managerial roles and gradually ttransitioned to operations. He joined the brick-and...

              Kevin Richards
              Founder & CEO

              An early Internet entrepreneur, Kevin Richards opened his first digital business in 1990. He founded Ventura Web Design & Marketing, a full-service agency that has helped clients generate more than $1 billion in revenue, in 1997. In his 24 years of experience, Kevin has worked with more than 1,000...

              Tracks:

              Tuesday, June 05, 9:30 AM - 10:15 AM

                Adapting and adjusting your technology to keep up with innovation is hard; adapting and adjusting your organization is harder. And at least as important. Retailers’ universal goal is a high-performing, agile, cross-functional team that can handle day-to-day operations as well as innovative growth. In this session, we’ll explore ways to... ...read more...
                Speaker(s)
                Zachary Blank
                Vice President, Chief Operating Officer
                Paragon Sports

                Zachary Blank is chief operating officer and vice president of Paragon Sports. He focuses on elevating the in-store and online experiences by striving for operational excellence, delivering value-added services, searching for a unique product assortment and developing the right team. Zach has a supply chain management background and has received...

                Tracks:

                Tuesday, June 05, 9:45 AM - 10:15 AM

                  There is a reason why so many well-known brands sell directly to Amazon and become a Vendor to Amazon. Not only does becoming a vendor grant your products admission to certain programs like Amazon Fresh, Prime Now, or Pantry, but it also opens up new marketing opportunities such as Gift... ...read more...
                  Speaker(s)
                  Alejandro Vélez
                  Co-Founder, Co-Chief Executive Officer
                  Back to the Roots

                  Alejandro Velez was born in Medellin, Colombia, and studied business administration and education at UC Berkeley. He co-founded Back to the Roots alongside Nikhil Arora in 2009 during his last semester in college after discovering how to grow gourmet mushrooms on recycled coffee grounds. Back to the Roots developed their...

                  Carly McGinnis
                  General Manager
                  Exploding Kittens

                  Carly McGinnis is general manager of the record-breaking Kickstarter card game Exploding Kittens, which raised nearly $9 million in 30 days on Kickstarter. Today it is still the most-backed Kickstarter campaign with more than 219,000 backers. She began her career in talent representation at WME Entertainment followed by Brillstein Entertainment...

                  Tracks:

                  Tuesday, June 05, 9:45 AM - 10:30 AM

                    As much as on visual appeal and serving up the right content at the right time, the success of your e-commerce site depends on how well visitors can navigate its pages and progress through the purchase process. The design and usability of your site are closely related. This session will... ...read more...
                    Speaker(s)
                    Nick Smotek
                    Director of Technology and User Experience, Omnichannel
                    Deckers Outdoor Corporation

                    Nick Smotek is the director of technology and user experience, omnichannel, for Deckers Outdoor Corporation, the company best known for its Teva and UGG footwear brands. Throughout his 14-year tenure at Deckers, Nick has served as the lead developer for more than five global e-commerce website launches and has...

                    Scott Kincaid
                    Chief Success Officer
                    Usability Sciences

                    Scott Kincaid started in the usability industry more than 20 years ago. During his career, Scott has spent more than 15 years working for Usability Sciences, a research consulting company in Dallas. There, he has worn many hats including researcher, operations manager, sales engineer, and executive. Previously, he worked...

                    Tracks:


                    Tuesday, June 05, 10:30 AM - 10:45 AM


                    Tuesday, June 05, 10:30 AM - 10:55 AM

                      Before we dive into e-commerce and order management platform selections and implementations, let’s understand how today’s platforms need to be evaluated and optimized -- or “ripped and replaced.” This is a crash course on the types of platforms retailers are leveraging today, as well as how to manage the interoperability... ...read more...
                      Speaker(s)
                      Arthur McManus
                      Senior Vice President, Provider Program
                      FitForCommerce

                      As senior vice president of the Provider Program, Arthur McManus is responsible for developing and delivering products and programs that help solution providers deliver results to retailers. Previously, he was vice president of business development for e-commerce platform provider iCongo, where he helped drive revenue growth and increased market positioning...

                      Tracks:

                      Tuesday, June 05, 10:30 AM - 11:00 AM

                        Until recently, many sought-after marketing vehicles on Amazon, such as A+ Enhanced Content, were primarily reserved for vendors who sell directly to Amazon. Times are changing, and many of these tools are now being offered to brand-registered marketplace sellers. This session will cover several tools that sellers can leverage to... ...read more...
                        Speaker(s)
                        Caleb Light
                        Vice President, Sales
                        Power Practical

                        As vice president of sales at Power Practical, Caleb Light manages all sales channels and logistics. He started his first company, CupAd, in 2008 and sold advertising to companies like Overstock.com, Zagg, and the University of Utah. During his time at Utah Valley University, Caleb spent two years working in...

                        Kelly Fedio
                        Founder, President
                        One Savvy LIfe

                        Kelly Fedio is president of One Savvy Life, the Redondo Beach, Calif.-based consumer products company she launched in 2014. The company sells outdoor lifestyle products geared for women including infuser water bottles and sling backpacks. Prior to launching One Savvy Life, Kelly practiced law for 10 years. She earned her...

                        Tracks:

                        Tuesday, June 05, 10:45 AM - 11:30 AM

                          While still on active duty in 2009, Drill Sergeant Daniel Alarik grew frustrated when he couldn’t find t-shirts that showcased his country’s military pride. So he decided to design his own. Today, Grunt Style is the largest military and patriotic lifestyle apparel brand in the U.S. With no brick-and-mortar stores,... ...read more...
                          Speaker(s)
                          Daniel Alarik
                          CEO & Founder
                          Grunt Style

                          During Daniel Alarik’s time in the U.S. Army, he deployed twice, spent three years as a drill sergeant, and trained more than 2,000 soldiers. After leaving active duty, his pride in that service led him to launch Grunt Style, an apparel company selling patriotic shirts and more, with a startup...

                          Steve Weiss
                          Founder & CEO
                          MuteSix

                          Steve Weiss is a lifelong entrepreneur, having started his first successful venture at age 16 in his high school's computer lab. Over the last three years, he’s built MuteSix into a performance marketing powerhouse serving e-commerce clients including the National Hockey League, Adidas Outdoors, Sole Society, MeUndies, Rinse and Headspace,...

                          Tracks:

                          Tuesday, June 05, 10:55 AM - 11:20 AM

                            Finding the best-fit solution is difficult and time-consuming. From key functionality to essential value-add features, platforms vary widely so our speaker will explore what you should know and do when selecting your e-commerce platform. In this session, you’ll learn the criteria to determine whether re-platforming is needed to keep up... ...read more...
                            Speaker(s)
                            David Chang
                            Senior Principal Product Manager
                            Shutterfly

                            David Chang is a senior principal product manager for Shutterfly whose responsibilities include the Shutterfly.com store. With more than 20 years’ experience in product management and marketing, he keeps finding his way back to digital imaging, with Shutterfly being his third photocentric technology company. Drawing from lessons from startups like...

                            Tracks:

                            Tuesday, June 05, 11:00 AM - 11:45 AM

                              It is common knowledge that product reviews are a key factor influencing shoppers’ buying decisions – and reluctance to buy from certain sellers. However, obtaining those initial reviews for a product is not clear cut nor easy. Amazon’s ban on incentivized reviews and shoppers’ ability to opt out of seller... ...read more...
                              Speaker(s)
                              Jeff Cohen
                              Chief Marketing Officer, Partner
                              Seller Labs

                              Jeff Cohen is chief marketing officer and partner at Seller Labs. Through Seller Labs, Jeff works with more than 20,000 Amazon sellers who did more than $7 billion in sales on Amazon in 2016. He has been involved in e-commerce since 2007, when he was the founder and general manager...

                              Peter Marlenga
                              Director, Operations
                              Tech Armor

                              Peter Marlenga is director of operations at Tech Armor, which sells and distributes mobile device accessories through marketplaces, its own website and retailers across 30 countries. As Tech Armor’s first employee more than five years ago, Peter has seen his share of ups and downs with marketplace selling, from account...

                              Tracks:

                              Tuesday, June 05, 11:20 AM - 11:45 AM

                                So, you found your match...now what? Platform selection is only the starting point of your journey and creating the perfect relationship with your solution vendor. In this session, we'll tell you what to watch for and how to avoid most common mistakes, such as not accounting for scalability and failing... ...read more...
                                Speaker(s)
                                Rodney Woodruff
                                Vice President, Engineering
                                Weight Watchers International

                                ...

                                Tracks:

                                Tuesday, June 05, 11:30 AM - 12:00 PM

                                  With so many competing demands and opportunities ranging from advertising to technology, retailers newer to e-commerce may not know where to focus next in aiming for growth. Our speaker’s advice is to jump in, start somewhere and learn by experience, even as you know you’ll be re-evaluating your efforts and... ...read more...
                                  Speaker(s)
                                  Byron Holderman
                                  E-Commerce Manager
                                  Unique Truck Equipment

                                  As the e-commerce manager at Unique Truck Equipment, a tool and diagnostics supplier for the heavy-duty trucking industry, Byron Holderman oversees and implements online strategies including CPC, SEO, e-mail marketing, new technologies and systems integration. Byron has managed the creation, ongoing maintenance and online strategy of Unique Truck Equipment’s multiple...

                                  Ryan DeWard
                                  President
                                  Unique Truck Equipment

                                  Ryan DeWard is president of Unique Truck Equipment, which provides tools for the trucking industry. Under his leadership the company has grown through its multi-channel marketing strategies, utilizing best practices and continually expanding its e-commerce footprint. After working in accounting, finance and banking earlier in his career, Ryan joined...

                                  Tracks:

                                  Tuesday, June 05, 11:45 AM - 12:30 PM

                                    It takes a village. Digital commerce requires leveraging third-party technologies and service providers that design, develop, support and sometimes manage components of your technology stack and digital portfolio. So, choosing the team and offering that you might be calling at 2am is just as critical as choosing the technology. In... ...read more...
                                    Speaker(s)
                                    Charles Hunsinger
                                    Senior Vice President, Chief Information Officer
                                    Oriental Trading Company

                                    ...

                                    Tracks:

                                    Tuesday, June 05, 11:45 AM - 12:45 PM


                                    Tuesday, June 05, 12:00 PM - 1:00 PM


                                    Tuesday, June 05, 12:30 PM - 1:30 PM


                                    Tuesday, June 05, 12:45 PM - 1:15 PM

                                      Amazon continues to expand its presence outside of the United States, and so should you. There are several programs offered by Amazon to make expanding internationally more accessible. This makes it easier to sell your products in North America, European Union, Asia, and more. In this session, we will cover... ...read more...
                                      Tracks:

                                      Tuesday, June 05, 1:00 PM - 1:45 PM

                                        In this session, attendees will learn how this process works from start to end, including a first-person report from a category leader selling on Amazon. It will round up at a101-course level what retailers should do to get started or to further expand their presence on Amazon. Our speakers will... ...read more...
                                        Speaker(s)
                                        Jeff Cohen
                                        Chief Marketing Officer, Partner
                                        Seller Labs

                                        Jeff Cohen is chief marketing officer and partner at Seller Labs. Through Seller Labs, Jeff works with more than 20,000 Amazon sellers who did more than $7 billion in sales on Amazon in 2016. He has been involved in e-commerce since 2007, when he was the founder and general manager...

                                        Mike Brown
                                        Founder
                                        Death Wish Coffee

                                        Michael Brown is the founder and CEO of Death Wish Coffee Company, a digital-first coffee brand that distributes online worldwide through deathwishcoffee.com and Amazon.com. Started in a small coffee shop in Saratoga Springs, NY, where Michael saw a need for stronger and more delicious coffee among his groggy morning...

                                        Tracks:

                                        Tuesday, June 05, 1:15 PM - 2:00 PM

                                          There is nothing sellers fear more than the dreaded “Your Account Has Been Suspended” email. With Amazon continuously changing its policies, and with a vague Terms of Service, sellers and vendors alike often find themselves wondering if what they are doing will result in an account or product suspension. Our... ...read more...
                                          Speaker(s)
                                          Cynthia Stine
                                          President
                                          eGrowth Partners

                                          Cynthia Stine is the founder of eGrowth Partners. Her influential blog is regularly read by tens of thousands of sellers. Cynthia has written two books about Amazon, including the ground-breaking "Suspension Prevention: Get Reinstated and Protect Your Amazon Seller Account" which has won two international book awards and sells worldwide...

                                          Eddie Levine
                                          President
                                          Hub Dub

                                          ...

                                          Tracks:

                                          Tuesday, June 05, 1:30 PM - 1:50 PM

                                            In today’s retail environment, it’s impossible to ignore the impact of marketplaces. However, many new and established businesses struggle with the decision to sell direct to consumers and/or via a marketplace. In this session, we will learn about the evaluation process and consideration factors used to decide whether to start... ...read more...
                                            Speaker(s)
                                            Jackie Dew
                                            Chief Executive Officer
                                            Born + Made

                                            Jackie is the chief executive officer of Born + Made, a custom apparel and accessories business. Prior to founding the New York-based company, she was interim chief executive officer and chief operating officer of Pharmaca Integrative Pharmacy, a 30-store health and wellness concept, and was chief executive officer of Be...

                                            Tracks:

                                            Tuesday, June 05, 1:45 PM - 2:30 PM

                                              Replacing or adding to the technology supporting your online store can increase or speed up functionality and features that can strengthen customer engagement, drive sales and even make back-end operations easier. It’s also time-consuming, potentially expensive and risky. Our speaker in this session says replatforming can be a win, but... ...read more...
                                              Speaker(s)
                                              Cherri Newbury
                                              President & Co-Founder
                                              DiscountCoffee.com

                                              Cherri Newbury is president and co-founder of DiscountCoffee.com, launched in 1996. Cherri's retail journey began in the early 80’s, when she was personally recruited out of the University of Missouri by the head of a growing startup: Sam Walton. Today, DiscountCoffee.com is celebrating its 20th year and it's...

                                              Tracks:

                                              Tuesday, June 05, 1:50 PM - 2:10 PM

                                                Selling direct to consumers is the core of e-commerce but selling to businesses can open up new paths to grow your businesses. B2B customers have a significantly higher average order value (AOV) and lifetime value (LTV), but they require a very different user experience. BrickHouse Security CEO Todd Morris will share best practices for serving... ...read more...
                                                Speaker(s)
                                                Todd Morris
                                                Founder, Chief Executive Officer
                                                BrickHouse Security

                                                Todd Morris is founder and chief executive officer of BrickHouse Security, which sells security systems including video cameras and GPS trackers. He founded the company in 2005 after a 15-year career in the software industry. Prior to BrickHouse Security, Todd headed business development at Intellisync (acquired by Nokia) and MapQuest....

                                                Tracks:

                                                Tuesday, June 05, 2:00 PM - 2:30 PM

                                                  When it comes to fulfillment, it is often said that the devil is in the details. Fortunately, Amazon has a variety of programs to ensure customers receive their packages in a timely manner, even if they are not Amazon customers. During this session, we will review FBA Best Practices, Seller... ...read more...
                                                  Speaker(s)
                                                  Brandon Harden
                                                  Owner
                                                  Seven Times Six

                                                  Brandon Harden is an owner of Seven Times Six, an online apparel company founded in 2005 as Real Deal Sales LLC. Real Deal Sales started as a lost freight/salvage business that focused on media products and sold primarily on eBay. Later, the company evolved to manufacturing and a traditional retail...

                                                  Katalin Cseke
                                                  Owner
                                                  WODFitters

                                                  Katalin Cseke is owner of WODFitters, which sells fitness equipment and accessories for cross training. Prior to founding WODFitters, Kat held corporate marketing roles and developed expertise in search engine optimization. She is a graduate of Harvard University and earned her MBA from David Eccles School of Business....

                                                  Tracks:

                                                  Tuesday, June 05, 2:10 PM - 2:30 PM

                                                    Global expansion has never been easier in this digital world, but it doesn't come without its headaches. There are many different approaches for going global and a myriad of services and technologies to consider. This session will cover when and how to expand to international markets leveraging a global maturity... ...read more...
                                                    Tracks:


                                                    Tuesday, June 05, 2:30 PM - 3:15 PM

                                                      Once online retailers reach a certain scale, outsourcing fulfillment becomes a key consideration if they are to stay competitive. Are the time and energy expended on do-it-yourself fulfillment saving resources or limiting growth? What about drop-shipping options, and how do you negotiate the best shipping arrangements with carriers? Using the... ...read more...
                                                      Speaker(s)
                                                      Austin Graff
                                                      Vice President, Operations
                                                      SweatBlock

                                                      Austin Graff is one of the entrepreneurial minds behind and the vice president of operatons at SweatBlock, the number one antiperspirant product on Amazon. He has run operations and helped to grow the company’s revenue ten-fold in five years, becoming an expert on operations strategy and implementation along the way....

                                                      Krish Iyer
                                                      SHIPSTATION

                                                      Krish Iyer is a shipping and supply chain executive who has nearly 17 years of industry experience with companies including FedEx, Pitney Bowes, Neopost and now ShipStation. An expert in cross border e-commerce, international fulfillment and supply chain technology, Krish is currently the director of strategic alliances for ShipStation, where...

                                                      Tracks:

                                                      Tuesday, June 05, 2:45 PM - 3:30 PM

                                                        Back by popular demand! In this session, a leading retail executive and the Workshop Chair will lead a lightning round of 20 digital retail innovations to whet your appetite and get your roadmaps going. The speakers will share which of these innovations stand out and why they matter to e-retailers.... ...read more...
                                                        Speaker(s)
                                                        Bernardine Wu
                                                        Chief Executive Officer
                                                        FitForCommerce

                                                        Bernardine Wu is founder and chief executive officer of FitForCommerce, a boutique consultancy that helps hundreds of brands and retailers through digital, e-commerce and omnichannel strategies, technology and innovation, and organizational optimization. Her early career and focus on investment diligence began at Accenture and Wall Street....

                                                        Matt Baer
                                                        General Manager, Vice President, Home
                                                        Walmart

                                                        Matt Baer is vice president and general manager of Home across Walmart.com, Hayneedle and Jet. He is a fourth-generation retail executive, startup veteran and former attorney. Prior to Walmart, he was founder and chief operating officer of Bezar.com (acquired by AHAlife); general manager of Home and Kitchen at Quirky; and...

                                                        Tracks:
                                                          With millions of products on Amazon, how do you make yours stand out? Amazon has doubled down on its PPC Ad platform, allowing sellers and vendors the opportunity to bid for placements and increased visibility to customers. Sponsored Products and AMS are instrumental for many brands to increase discoverability and... ...read more...
                                                          Speaker(s)
                                                          James Kelly
                                                          Co-Founder
                                                          Jagerita Holdings

                                                          James Kelly spent six years helping to build the Amazon Marketplace business from the inside before deciding to apply those skills to his own business. James' time at Amazon included leading the North American Merchant Integration team (responsible for onboarding all new Sellers on to the Marketplace), launching new Seller-only...

                                                          Mike Ewasyshyn
                                                          Product Manager, Marketplaces
                                                          ROI Revolution

                                                          Mike Ewasyshyn is the Amazon Advertising service leader at ROI Revolution. Mike currently directs Amazon campaign strategy driving $5 million in monthly revenue for Amazon sellers. He has worked in search marketing and web development for the past 15 years and has been running digital marketing campaigns for ROI clients...

                                                          Tracks:

                                                          Tuesday, June 05, 3:00 PM - 3:15 PM


                                                          Tuesday, June 05, 3:30 PM - 3:45 PM

                                                            Social commerce has been “the next big thing” for a while, now. Learn about the latest in social commerce technologies, how to leverage them to strengthen customer retention and explore ways to expand beyond yesterday’s online boundaries....
                                                            Speaker(s)
                                                            Elizabeth Schmidt
                                                            Director, Digital Marketing
                                                            Bucketfeet/Threadless

                                                            Chicago native Elizabeth Schmidt is a new media expert specializing in brand marketing, using digital strategies across social commerce platforms. Formerly head of communications at theAudience and strategy lead at Disney, Elizabeth built a number of successful campaigns. The team workflows, proprietary tools and campaign strategies she developed led to...

                                                            Tracks:

                                                            Tuesday, June 05, 3:30 PM - 4:00 PM

                                                              Chances are you probably own, or have seen, the products sold on Amazon by our speaker's company. This company has become one of the largest brands and sellers on Amazon. Our session will feature a senior executive who will walk us through the journey on launching and growing the brand... ...read more...
                                                              Tracks:

                                                              Tuesday, June 05, 3:30 PM - 4:30 PM

                                                                In this last session of Boot Camp -- for which workshop speakers return -- live, on-the spot reviews of e-commerce sites volunteered by attendees from the floor will be provided by the day’s coach instructors. This session also offers a wide-open chance to ask about any aspect of e-commerce or... ...read more...
                                                                Speaker(s)
                                                                Kevin Richards
                                                                Founder & CEO

                                                                An early Internet entrepreneur, Kevin Richards opened his first digital business in 1990. He founded Ventura Web Design & Marketing, a full-service agency that has helped clients generate more than $1 billion in revenue, in 1997. In his 24 years of experience, Kevin has worked with more than 1,000...

                                                                Scott Kincaid
                                                                Chief Success Officer
                                                                Usability Sciences

                                                                Scott Kincaid started in the usability industry more than 20 years ago. During his career, Scott has spent more than 15 years working for Usability Sciences, a research consulting company in Dallas. There, he has worn many hats including researcher, operations manager, sales engineer, and executive. Previously, he worked...

                                                                Tracks:

                                                                Tuesday, June 05, 3:45 PM - 4:00 PM

                                                                  Yes, you have mobile commerce. But you are being pinged by new mobile technologies every day. Which should you explore immediately? Which should you put on your roadmap? From location-based marketing technologies to augmented reality, virtual reality to artificial intelligence and voice search, we’ll cover today’s mobile innovations – that will soon... ...read more...
                                                                  Tracks:

                                                                  Tuesday, June 05, 4:00 PM - 4:15 PM

                                                                    Personalization is a must-have for any successful retailer. And it is never “done.” From tweaks to large initiatives, retailers must always examine and improve data capture, analysis, tools, systems and execution. Our speaker will discuss the personalization technology advancements they’re planning for in 2019, and offer ideas attendees may consider and investigate... ...read more...
                                                                    Tracks:

                                                                    Tuesday, June 05, 4:00 PM - 4:45 PM

                                                                      The final session of the day will provide an opportunity for the speakers to answer questions and dive deeper into topics from earlier in the workshop. Our panel of speakers will attempt to answer whatever question you throw at them – but don’t ask them where the Amazon Second Headquarters... ...read more...
                                                                      Speaker(s)
                                                                      Carly McGinnis
                                                                      General Manager
                                                                      Exploding Kittens

                                                                      Carly McGinnis is general manager of the record-breaking Kickstarter card game Exploding Kittens, which raised nearly $9 million in 30 days on Kickstarter. Today it is still the most-backed Kickstarter campaign with more than 219,000 backers. She began her career in talent representation at WME Entertainment followed by Brillstein Entertainment...

                                                                      Cynthia Stine
                                                                      President
                                                                      eGrowth Partners

                                                                      Cynthia Stine is the founder of eGrowth Partners. Her influential blog is regularly read by tens of thousands of sellers. Cynthia has written two books about Amazon, including the ground-breaking "Suspension Prevention: Get Reinstated and Protect Your Amazon Seller Account" which has won two international book awards and sells worldwide...

                                                                      Fahim Naim
                                                                      Founder
                                                                      eShopportunity

                                                                      Fahim Naim is the founder of eShopportunity, an e-commerce strategy consulting firm. Prior to eShopportunity, he was a category manager at Amazon and managed one of the largest retail categories nearly doubling the business during his tenure. Fahim has an MBA from the Kellogg School of Management and spent seven...

                                                                      James Kelly
                                                                      Co-Founder
                                                                      Jagerita Holdings

                                                                      James Kelly spent six years helping to build the Amazon Marketplace business from the inside before deciding to apply those skills to his own business. James' time at Amazon included leading the North American Merchant Integration team (responsible for onboarding all new Sellers on to the Marketplace), launching new Seller-only...

                                                                      Tracks:


                                                                      Tuesday, June 05, 4:15 PM - 4:30 PM

                                                                        Payments technologies are now some of the coolest technologies around (who knew?). A frictionless way to pay is of key importance to consumers. We’ll explore options, from contactless payments, near field communications (NFC), and digital currencies to more futuristic methods, such as paying with your face, and the technological considerations in... ...read more...
                                                                        Speaker(s)
                                                                        Dara Meath
                                                                        Vice President, Information Technology, Retail Systems
                                                                        Camuto Group

                                                                        Dara Meath heads strategic IT planning, implementation and support worldwide for The Camuto Group, whose 22 wholesale brands and 20 sourcing brands span 30 categories, including footwear, sportswear, dresses, handbags, jewelry, swimwear, fragrance and menswear. Prior to Camuto, Dara served as director of system implementation at Apparel Business Systems where...

                                                                        Tracks:

                                                                        Wednesday, June 06, 8:15 AM - 8:30 AM

                                                                          Welcome to the 14th annual Internet Retailer Conference & Exhibition!...
                                                                          Speaker(s)
                                                                          David Southworth
                                                                          Vice President
                                                                          IRCE | Emerald Expositions

                                                                          David Southworth is an e-commerce and digital marketing leader with significant multichannel experience in the B2C and retail industries. His experience ranges from strategy creation to operational execution. He has worked in e-commerce leadership roles for companies such as Ulta Beauty, OfficeMax, Sears and Claire’s Stores....

                                                                          Tracks:

                                                                          Wednesday, June 06, 8:30 AM - 9:00 AM

                                                                            If Warby-Parker  were on Match.com, its profile would  read: “Deep thinker, innovator, problem-solver, doing good in the world -- and wildly successful.”  The same traits that might signal an appealing partner also describe the business and corporate culture at the blockbuster eyewear company co-founded by our Day One Keynote... ...read more...
                                                                            Speaker(s)
                                                                            Dave Gilboa
                                                                            Co-Founder & Co-CEO
                                                                            Warby Parker

                                                                            Dave Gilboa is the co-founder and co-CEO of Warby Parker, a fashion brand offering designer eyewear while leading the way for socially-conscious businesses. Prior to Warby Parker, Dave was an associate at merchant bank Allen & Company and, earlier, worked at Bain & Company. He also served as special assistant...

                                                                            Tracks:

                                                                            Wednesday, June 06, 9:00 AM - 9:30 AM

                                                                              Yet another cat video. A long list of content marketing to create... content that you wouldn't read and no one else will either. Plenty of arguments to get into online. Lots of ways to stall, to hide and to go to yet another meeting... All because it feels safe. Our Special... ...read more...
                                                                              Speaker(s)
                                                                              Seth Godin
                                                                              Author
                                                                              "What To Do When It's Your Turn"

                                                                              Seth Godin is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes and speaks about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. "Linchpin," "Tribes," "The Dip" and...

                                                                              Tracks:

                                                                              Wednesday, June 06, 10:30 AM - 11:00 AM

                                                                                Looked at from a distance, the Top 1000 online retailers in North America had a terrific year in 2017. Their online sales collectively increased 18.5% and e-commerce accounted for 49% of retail industry growth. It would be easy to conclude from this data that online retailers are prospering and everyone... ...read more...
                                                                                Speaker(s)
                                                                                Don Davis
                                                                                Editor at Large
                                                                                Internet Retailer

                                                                                As editor at large at Vertical Web Media, Don Davis focuses on data-driven research in such areas as luxury and apparel e-commerce as well as B2B e-commerce. Until January 2018, he was editor in chief at Vertical Web Media, responsible for the company’s editorial coverage of business-to-consumer and business-to-business e-commerce. ...

                                                                                Tracks:
                                                                                  Adding technology doesn’t always drive greater loyalty and sales. Delivering conscientious, memorable, high-touch service can build more loyalty than the most costly CRM software. In this session, two e-retailers will share the customer service strategies they use to convert browsers into buyers and first-time customers into lifelong customers, and their... ...read more...
                                                                                  Speaker(s)
                                                                                  Kelli Durkin
                                                                                  Vice President of Customer Service
                                                                                  Chewy.com

                                                                                  Kelli Durkin is VP of Customer Service at Chewy. In her position, she oversees an award-winning customer service department that provides an exceptional level of service to Chewy customers. Kelli has been with Chewy almost since day one, having been the fourth person hired when the company launched in 2011. She...

                                                                                  Ryan Lane
                                                                                  Founding Owner
                                                                                  Dream Beard

                                                                                  Ryan Lane is the Founder and CEO of Dream Beard, a men’s product & lifestyle brand. With just $46 to his name, he created a new product in the old industry of men’s grooming, and within 5 years, was selling in over 100 countries online. He has sat on the...

                                                                                  Tracks:
                                                                                    Despite popular buzzwords like "integrated” and "holistic,” most of the marketing world still operates within silos. It takes agility to bring internal structures, standards and technologies up to speed with modern demands. Our speakers will provide a blueprint to build omnichannel teams and goals, including recruitment, technology and project-planning. Attendees will learn: tools... ...read more...
                                                                                    Speaker(s)
                                                                                    Alex Lirtsman
                                                                                    Co-Founder, Chief Strategist
                                                                                    Ready Set Rocket

                                                                                    As founding partner and chief strategist of Ready Set Rocket, Alex Lirtsman oversees innovation and digital strategy for brands like Lacoste, Michael Kors, Sweetgreen, Univision, Seagram’s Gin and Ann Taylor, among others. Prior to Ready Set Rocket, Alex was the director of e-commerce at Freshpair and chief marketing officer of...

                                                                                    Matt Butlein
                                                                                    Chief Vision Officer
                                                                                    Nuts.com

                                                                                    Matt Butlein is Nuts.com's Chief Vision Officer. Before joining Nuts, Matt was chief executive officer of Freshpair, a leading online retailer of men's and women's intimates....

                                                                                    Tracks:
                                                                                      E-mail is the bedrock of many marketing programs because it works. In this session, two online retailers considered to be among the best in the business at email marketing will share their strategies for success, including how they: get email signups, craft clickable email subject lines, nurture customer relationships and... ...read more...
                                                                                      Speaker(s)
                                                                                      Cindy White
                                                                                      Senior E-commerce Marketing Manager
                                                                                      Plow & Hearth

                                                                                      Cindy is a results-driven marketing manager with over 14 years of experience. Specializing in email marketing strategies, Cindy has worked with multi-million dollar retailers, such as Staples, Kraft, and Lennar. Her drive and knowledge allowed her to grow initial sales for the Plow and Hearth brands by 17%. She is passionate...

                                                                                      Ian MacDonald
                                                                                      Director and General Manager
                                                                                      Silver Star Brands (formerly Miles Kimball)

                                                                                      Ian is the Director and General Manager of Walter Drake, where he leads online marketing, catalog marketing and merchandising strategies. Before moving into the newly created GM role, Ian was the Director of e-commerce across the Silver Star Brand’s portfolio, including Miles Kimball, Walter Drake, Easy Comforts, As We Change,...

                                                                                      Tracks:
                                                                                        Consumers move quickly from the mentality of "just browsing" to "I need it" when relevant visual inspiration hits. Learn how Trunk Club leverages image-enabled visual search to help consumers build their best wardrobes and discover new possibilities. Our speaker from Pinterest will cover how data collected via visual search yields new insights to... ...read more...
                                                                                        Speaker(s)
                                                                                        Amy Vener
                                                                                        Lead, Retail Vertical Strategy
                                                                                        Pinterest

                                                                                        Amy Vener leads Pinterest's retail strategy and helps partners understand how to best use the Pinterest platform to achieve a competitive advantage within their industry. She works across product and marketing organizations to have a holistic view on how Pinterest can best meet the needs of retailers. Amy's career was...

                                                                                        Tricia Binder
                                                                                        Senior Director, Consumer Marketing
                                                                                        Trunk Club

                                                                                        Tricia Binder is senior director of consumer marketing at Trunk Club, a Nordstrom company that offers a unique styling service for men and women. She oversees the teams responsible for web, email, loyalty, PR, influencers, partnerships, media, consumer insights and brand marketing and leads strategy and execution for Trunk Club's...

                                                                                        Tracks:

                                                                                        Wednesday, June 06, 11:00 AM - 11:30 AM

                                                                                          Paul Fredrick Menstyle, a private label menswear brand, wanted to grow revenue by nurturing the loyalty of its existing customers—and made a bet that a personalized email program was the channel to drive the best results. The retailer developed a multi-layered and innovative email program involving the use of triggered... ...read more...
                                                                                          Speaker(s)
                                                                                          Caitlin Flemming
                                                                                          CRM Manager
                                                                                          Paul Fredrick

                                                                                          Caitlin Flemming is the CRM Manager-Email for Paul Fredrick, a menswear e-commerce retailer, which provides smart style for the male business professional. At Paul Fredrick, Caitlin plays an integral part in customer retention for the brand by better understanding the customer’s shopping patterns through developing relevant promotions and harnessing effective...

                                                                                          Scott Drayer
                                                                                          Vice President of Marketing
                                                                                          Paul Fredrick

                                                                                          Scott Drayer is Vice President of Marketing at Paul Fredrick, a private label men’s apparel direct marketer located in Fleetwood, Pa. Scott is responsible for the strategic development of Paul Fredrick’s brand growth initiatives via ecommerce, direct mail and direct response advertising. He has been with the company for 18...

                                                                                          Tracks:
                                                                                            Consumers value different traits when it comes to the purchases they make. Some feel strongly about sustainability; for others, social good is a top priority and still others try to buy as many products as possible that are made in the USA. In this session, The Grommet’s CEO will help attendees... ...read more...
                                                                                            Speaker(s)
                                                                                            Jules Pieri
                                                                                            Co-Founder, Chief Executive Officer
                                                                                            The Grommet

                                                                                            Jules Pieri is co-founder and chief executive officer of the The Grommet, a site that launched more than 2,800 consumer products since 2008. Jules started her career as an industrial designer for technology companies and was a senior executive at Keds, Stride Rite and Playskool. The Grommet is her third...

                                                                                            Katie Evans
                                                                                            Chief Technology Editor
                                                                                            Internet Retailer

                                                                                            Katie Evans is chief technology editor at Internet Retailer, where she leads technology-related coverage, strategy, reporting and writing for Internet Retailer website and magazine as well as many research reports, including the Leading Vendors to the Top 1000 and the Quintessential Guide to E-Commerce Platforms. She also aids in Internet...

                                                                                            Tracks:
                                                                                              Returns management is crucial as retailers seeking an edge offer more generous “free returns” policies and encourage consumers to buy more than they intend to keep. Returns are a fact of life in online retailing, with some industry return rates hovering around 30%. Operations executives have to understand how to... ...read more...
                                                                                              Speaker(s)
                                                                                              Bradford Smith
                                                                                              Chief Operating Officer
                                                                                              Jack Grace

                                                                                              Brad Smith is a consumer products operations guy. Every growing company needs an idea guy and an operations guy, and Brad is the operations guy. He managed corporate operations for Skullcandy through hyper-growth. Since then, he has helped smaller businesses set up and scale their operations across...

                                                                                              Sandro Roco
                                                                                              Director of Strategic Initiatives
                                                                                              Bombfell

                                                                                              Sandro Roco is the director of strategic initiatives at Bombfell and is generally a very confused and curious guy. After graduating with a degree in chemical engineering from Villanova University, he began his career at a nuclear power plant in southeast PA. He then moved to New York to help...

                                                                                              Tracks:
                                                                                                With a grasp of shopping preferences today and a window into how demands will shift tomorrow, e-retailers can craft an omnichannel strategy anchored in some sort of certainty. This session will provide a sneak peek into findings from the 2018 “Future of Retail” study that surveyed consumers about their evolving... ...read more...
                                                                                                Speaker(s)
                                                                                                Erin Jordan
                                                                                                Lead, Retail Technology Practice
                                                                                                Walker Sands Communications

                                                                                                Erin Jordan leads the retail technology and commerce practice at Walker Sands Communications, a public relations and digital marketing agency for business-to-business technology companies. As an account director at Walker Sands, Erin leads data-driven PR and marketing strategies for companies across e-commerce, manufacturing, CPG, supply chain and logistics. In 2013,...

                                                                                                Tracks:

                                                                                                Wednesday, June 06, 11:30 AM - 1:15 PM

                                                                                                  Lunch in the Exhibit Hall....
                                                                                                  Tracks:
                                                                                                    Lunch in the Exhibit Hall....
                                                                                                    Tracks:
                                                                                                      Lunch in the Exhibit Hall....
                                                                                                      Tracks:
                                                                                                        Lunch in the Exhibit Hall....
                                                                                                        Tracks:
                                                                                                          Lunch in the Exhibit Hall....
                                                                                                          Tracks:

                                                                                                          Wednesday, June 06, 1:15 PM - 1:45 PM

                                                                                                            Apparel retailer Toad & Co. is building business on multiple fronts, from a recent rebranding and website relaunch to the commitment to sell across various B2B and B2C channels including its own stores plus 800-plus stores operated by other retailers. Visibility into inventory everywhere – in stores, between stores, online,... ...read more...
                                                                                                            Speaker(s)
                                                                                                            Kelly Milazzo
                                                                                                            Vice President, Operations
                                                                                                            Toad & Co.

                                                                                                            Kelly Milazzo is vice president of operations at Toad&Co, a lifestyle apparel brand inspired by the outdoors with national distribution in more than 850 stores and via its e-commerce channel. Kelly has worked in the apparel industry for 17 years, during which time she has driven strategic growth and profitable...

                                                                                                            Matt Rhodus
                                                                                                            Director, Industry Principal, Retail Apparel
                                                                                                            Oracle Netsuite

                                                                                                            Matt Rhodus is director and industry principal for the Retail Apparel, Footwear, & Accessories Vertical at Oracle NetSuite. He is responsible for driving customer acquisition and success as well as product requirements. Matt spent a decade working with the IBM B2B & Commerce Software Suite helping Fortune 500 companies drive...

                                                                                                            Tracks:
                                                                                                              After years on the fringe, artificial intelligence and machine learning processes are moving into the mainstream of technologies and services available to online retailers. This session will take a pragmatic look at how these technologies can be applied to solve real, everyday business issues and give business leaders insight into... ...read more...
                                                                                                              Speaker(s)
                                                                                                              Guido Campello
                                                                                                              Chief Executive Officer
                                                                                                              Cosabella

                                                                                                              Born and raised in Miami, Guido Campello graduated from the industrial design program at Design and Architecture Senior High in 1999 and New York University Gallatin School of Individualized Study in 2003 with a degree in Urban Design & Planning. He commenced his design career in interior finishes and renderings...

                                                                                                              Vish Ganapathy
                                                                                                              Managing Director and Global Retail Technology Lead
                                                                                                              Accenture

                                                                                                              Vish Ganapathy is a Managing Director and Retail Technology Leader globally for Accenture Consulting. In this role, Mr. Ganapathy is focused on technology and innovation solutions serving the retail industry. Prior to joining Accenture, Mr. Ganapathy led the Tech & Data Strategy practice and served as the Chief Technology...

                                                                                                              Tracks:
                                                                                                                The try-before-you-buy option is one consumers like and have come to expect from subscription-based apparel e-retailers. Even sellers of bed mattresses offer the proposition because it’s a powerful converter, though it does add cost of processing returns. Augmented reality, however, enables consumers to test-drive a product without the expense of... ...read more...
                                                                                                                Tracks:
                                                                                                                  Getting online orders to consumers in a timely manner requires careful calculations of costs versus reward. When it comes to delivery, how fast is fast enough? Do consumers really need or expect their orders the next day? In this session, experts will benchmark e-commerce delivery speeds and reveal fresh research... ...read more...
                                                                                                                  Speaker(s)
                                                                                                                  Ken Cassar
                                                                                                                  Principal Analyst
                                                                                                                  Slice Intelligence

                                                                                                                  Ken Cassar is the principal analyst at Slice Intelligence, where he oversees Slice’s research agenda; identifying and contextualizing e-commerce industry trends from Slice’s panel of 5 million U.S. online consumers. Previously, he was senior vice president for analytic solutions at Nielsen, where he collaborated with clients to help them...

                                                                                                                  Lauren Freedman
                                                                                                                  Senior Vice President, Digital Strategy, Chief Merchant
                                                                                                                  Astound Commerce

                                                                                                                  Lauren Freedman is senior vice president of digital strategy and chief merchant for the e-tailing group, an Astound Commerce company. In this role, she is building a global strategy practice for the full-service digital agency, consulting with clients on the customer experience while also developing thought leadership through consumer research...

                                                                                                                  Tracks:
                                                                                                                    Online retailers sit on mountain of marketing and sales data, but it can be confusing and overwhelming to process and apply with confidence. In this session, attendees will learn how e-retailers can use software to automate connecting the dots so they can take actions that will drive better results, such... ...read more...
                                                                                                                    Speaker(s)
                                                                                                                    Danny Gavin
                                                                                                                    Vice President, Director of Marketing
                                                                                                                    Brian Gavin Diamonds

                                                                                                                    Danny Gavin has developed a reputation as someone who is highly motivated and provides results. He is a persistent and creative problem-solver who utilizes his extensive experience to strategically develop cutting-edge Internet marketing and social media campaigns. Having successfully piloted multiple significant web development projects, Danny is able to scale...

                                                                                                                    Eric Soelberg
                                                                                                                    Vice President of Customer Insights and Planning
                                                                                                                    L.L. Bean

                                                                                                                    ...

                                                                                                                    Tracks:

                                                                                                                    Wednesday, June 06, 1:45 PM - 2:15 PM

                                                                                                                      Convenience reigns in shoppers’ minds. The desire to meet their terms and timetables has more e-retailers testing and expanding store-based pickup of orders placed online. In this session, our speaker will outline how to determine if your customers are ripe for in-store pickup (before your competitor offers it first), the... ...read more...
                                                                                                                      Speaker(s)
                                                                                                                      Justin Sessink
                                                                                                                      Manager, Program Development, Digital Shopping, E-Commerce
                                                                                                                      Meijer

                                                                                                                      Justin Sessink is responsible for leading cross-functional teams to develop and execute Meijer’s overall digital shopping strategy, including technology, operations, fulfillment and other key aspects of omnichannel offerings. Justin also leads the site merchandising and product teams that support digital shopping. His team crafts the customer experience for Meijer.com, curbside...

                                                                                                                      Tracks:
                                                                                                                        The decision to ‘go global’ is not one to take lightly. But selling internationally online, when done well, can be lucrative. In this session, experts will provide a SWOT-based (strengths, weaknesses, opportunities, threats) assessment to North American e-retailers according to the opportunity different markets present, looking at the size of... ...read more...
                                                                                                                        Speaker(s)
                                                                                                                        Jon Azrielant
                                                                                                                        Director of Marketing
                                                                                                                        Richline Digital/Jewelry.com

                                                                                                                        Jon leads the marketing, business development and product innovation efforts at Jewelry.com, a leading online retailer and part of the Berkshire Hathaway family of companies. He and his team create growth by delivering great customer experiences across all touchpoints through a process of continuous improvement. Prior to joining Jewelry.com, Jon...

                                                                                                                        Lily Varon
                                                                                                                        Research Analyst
                                                                                                                        Forrester Research

                                                                                                                        Lily Varón is an analyst at Forrester serving digital business strategy professionals. Her research focuses on the strategies and technologies that firms need to win, serve, and retain customers in the age of digital business, including recurring customer and billing management solutions, the translation and localization of global websites, and...

                                                                                                                        Tracks:
                                                                                                                          It’s pretty well-established that consumers begin their search on Amazon, so it’s no surprise that’s where new brands start, too. In this session, you’ll hear insights from two fashion brand startups that got momentum going not with deep pockets but with thoughtful strategies to leverage the Amazon platform. Attendees will... ...read more...
                                                                                                                          Speaker(s)
                                                                                                                          Joel Reichert
                                                                                                                          Owner
                                                                                                                          Maven Thread

                                                                                                                          Joel Reichert owns and operates Maven Thread, a women’s exercise apparel brand. He co-founded Copper Pearl, a premium baby textiles brand, which sold in early 2018 after fewer than three years in operation. Prior to launching businesses with his wife, Joel worked at several technology companies in the field of...

                                                                                                                          Mike Zhang
                                                                                                                          Founder, Chief Executive Officer
                                                                                                                          Fenrici Brands

                                                                                                                          Mike Zhang is founder and chief executive officer of a new fashion brand, Fenrici Brands, to address the unmet needs of Next Gen shoppers. Prior to his current role, Mike was Global Head of Innovation at Lands’ End, where he drove enterprise innovation and growth through digital transformation and data...

                                                                                                                          Tracks:
                                                                                                                            E-retailers today manage sales coming from a multitude of channels—such as their own sites, online marketplaces and drop ship partners. Keeping key operations like inventory and fulfillment in sync is critical and requires real-time visibility. Enlisting the right systems to scale efficiencies, expand to new channels and avoid stockouts empowers... ...read more...
                                                                                                                            Speaker(s)
                                                                                                                            Derek O'Carroll
                                                                                                                            Chief Executive Officer
                                                                                                                            Brightpearl

                                                                                                                            Derek is CEO of Brightpearl, responsible for the overall company strategy. Recognised as a leading retail expert, his mantra is to deliver on Brightpearl’s mission to automate the back office for today’s merchants. During the 1990’s Derek founded two IT companies, including Ireland’s first online advertising agency building database driven websites...

                                                                                                                            Scott Palmer
                                                                                                                            Chief Operating Officer
                                                                                                                            Spikeball Inc.

                                                                                                                            Scott Palmer is COO at Spikeball Inc., a manufacturer, distributor and online retailer of sporting goods equipment. He leads the company’s process development, technology implementation, manufacturing, distribution, fulfillment, channel development, finance and more. In 2015, Scott and the Spikeball team were featured on Shark Tank where they received a $500,000...

                                                                                                                            Tracks:
                                                                                                                              A newer online retailer has to get creative when it comes to being “found” online. Paid search costs are rising and many product categories have dominant players. One method to reach potential new customers is decidedly offline: live event marketing. In this session, startup e-retailer BeautyKind will share its approach... ...read more...
                                                                                                                              Speaker(s)
                                                                                                                              Lisa Green
                                                                                                                              President
                                                                                                                              BeautyKind

                                                                                                                              Lisa Green is a seasoned senior executive who has accumulated an extensive background with more than 25 years in the beauty industry. Most recently, she was the Senior VP of Merchandise at Beauty Brands where she was successful in acquiring over 60+ new brands, increased the overall prestige brand selection,...

                                                                                                                              Mike Birt
                                                                                                                              Chief Marketing Officer
                                                                                                                              GruntStyle

                                                                                                                              Mike Birt started with Grunt Style in 2014 as the company's first Human Resources Director. A few short months later Mike was named the Chief Marketing Officer for Grunt Style. In his time as the Grunt Style CMO, revenues have grown from less than $10m annually to over $100m annually....

                                                                                                                              Tracks:

                                                                                                                              Wednesday, June 06, 2:15 PM - 3:15 PM

                                                                                                                                Break in the Exhibit Hall....
                                                                                                                                Tracks:
                                                                                                                                  Break in the Exhibit Hall....
                                                                                                                                  Tracks:
                                                                                                                                    Break in the Exhibit Hall....
                                                                                                                                    Tracks:
                                                                                                                                      Break in the Exhibit Hall....
                                                                                                                                      Tracks:
                                                                                                                                        Break in the Exhibit Hall....
                                                                                                                                        Tracks:

                                                                                                                                        Wednesday, June 06, 3:15 PM - 3:45 PM

                                                                                                                                          Content marketing is one of the most effective ways to cultivate organic traffic and improve SEO. In this session, attendees will learn how to develop a content marketing strategy that they can execute all year round. Content marketing pieces can include blogs, videos, podcasts, photos and other share-worthy content. A... ...read more...
                                                                                                                                          Speaker(s)
                                                                                                                                          Chris Davis
                                                                                                                                          Chief Executive Officer and Cofounder
                                                                                                                                          Loot Crate

                                                                                                                                          Chris Davis is the co-founder and business leader behind Loot Crate. Chris sets and oversees the long-term strategic path for Loot Crate, as well as the day-to-day business operations. His knack for identifying growing trends in popular culture, eye for quality product, and a deep understanding of social marketing and...

                                                                                                                                          Jaffer Ali
                                                                                                                                          CEO
                                                                                                                                          PulseTV

                                                                                                                                          Jaffer is a serial entrepreneur. His first venture began in 1982. With his uncles, Jaffer created one of the first independent home video labels in the country: MPI Home Video. Initially his responsibilities included PR and VP of Sales & Marketing. MPI was responsible for The Superbowl Shuffle, the Beatles’...

                                                                                                                                          Tracks:
                                                                                                                                            Online retailers can’t be lackadaisical about the risk of data breaches that expose shoppers’ personal information. Consumer data bought and sold by criminals on the dark web can be used to infiltrate e-retailers’ businesses in many ways, such as account takeovers that use stolen usernames and passwords to get into... ...read more...
                                                                                                                                            Speaker(s)
                                                                                                                                            James Houlihan
                                                                                                                                            Cofounder
                                                                                                                                            Paladin Group

                                                                                                                                            Having spent the last 27 years of his career in law enforcement, investigations, and fraud prevention, Jim is considered an industry fraud expert. Jim is a the Co-Founder of Paladin Group- a full services based e-commerce fraud consulting firm. Prior to starting Paladin 2 plus years ago, Jim served...

                                                                                                                                            Tracks:
                                                                                                                                              Finding customers at scale online has become more challenging, and some retailers and brands are turning to marketplaces to help them increase top-line revenue. But there is an inherent push-pull to this equation. Due to rules set by marketplace operators, marketplace customers are customers of the marketplace, not the merchant... ...read more...
                                                                                                                                              Speaker(s)
                                                                                                                                              David Kalt
                                                                                                                                              Chief Executive Officer & Founder
                                                                                                                                              Reverb.com

                                                                                                                                              David Kalt is founder and CEO at Reverb.com, the online marketplace for buying, selling, and learning about music gear. David started Reverb.com shortly after purchasing well-known musical instrument shop, Chicago Music Exchange, and growing frustrated with the process of buying and selling guitars online. Prior to that, he co-founded online...

                                                                                                                                              Eric Roth
                                                                                                                                              Managing Director
                                                                                                                                              Lazard Middle Market

                                                                                                                                              Eric Roth is a Managing Director and Head of the Consumer Retail group at Lazard Middle Market. He has more than 16 years of experience advising public and private companies on all phases of mergers and acquisitions, corporate finance and restructuring transactions, during which time he has completed more than...

                                                                                                                                              Tracks:
                                                                                                                                                There's a reason the most popular apps are in gaming and entertainment. Users demand an engaging experience time and again. Traditional retailers apply this learning to drive loyalty and to differentiate themselves from the competition, while e-commerce startups find success with business models based almost entirely on experience. This session will explore... ...read more...
                                                                                                                                                Speaker(s)
                                                                                                                                                Amra Tareen
                                                                                                                                                Head, Innovation
                                                                                                                                                Bed Bath & Beyond

                                                                                                                                                Amra Tareen is the head of innovation for Bed Bath & Beyond. She is a seasoned entrepreneur, having started several successful companies including Decorist (sold to Bed Bath & Beyond in 2017), LittleCast and Allvoices.com. Previously, Amra was a partner at venture capital firm Sevin Rosen Funds and a product...

                                                                                                                                                Jennifer Sharp
                                                                                                                                                Vice President, Partnerships, Enterprise Business Development
                                                                                                                                                Tophatter

                                                                                                                                                Jennifer Sharp is vice president of partnerships and enterprise business development at Tophatter, a high-growth mobile marketplace based in San Francisco. She has held executive roles at e-commerce and digital media companies including Amazon, Joyus, MGM Studios and Walmart.com and was co-founder and chief executive officer of HDgreetings. Jennifer started...

                                                                                                                                                Tracks:
                                                                                                                                                  As retailers rethink their entire value proposition to be mobile first, opportunities emerge to go beyond the click and measure offline activity, such as store visits and sales to bridge the gap between online and offline shopping. In this session, a marketing expert from Facebook and our speaker from Nordstrom... ...read more...
                                                                                                                                                  Speaker(s)
                                                                                                                                                  Graham Mudd
                                                                                                                                                  Director, Monetization Product Marketing
                                                                                                                                                  Facebook

                                                                                                                                                  As director of monetization product marketing at Facebook, Graham Mudd helps guide product strategy and marketing efforts for Facebook’s advertising solutions. He manages teams focused on brand advertising, direct response, emerging markets and advertiser growth. Earlier, Graham was director of advertising measurement and led the North America Measurement team responsible...

                                                                                                                                                  Jason Gowans
                                                                                                                                                  Vice President, Marketing Analytics, Technology
                                                                                                                                                  Nordstrom

                                                                                                                                                  Jason Gowans is vice president of marketing analytics and technology at Nordstrom, where he leads the transformation toward a more data-driven, programmatic marketing approach. Jason is responsible for all reporting and business intelligence, media mix modeling, attribution, experimentation, segmentation and audience targeting. Originally from Dundee, Scotland, Jason started his career...

                                                                                                                                                  Tracks:

                                                                                                                                                  Wednesday, June 06, 3:45 PM - 4:15 PM

                                                                                                                                                    The internet is a vast place and the number of ways you can spend your digital marketing dollars is increasing. This session will bring clarity to merchants in all stages of growth and size about where they will drive the most value from their digital marketing investments. An independent marketing... ...read more...
                                                                                                                                                    Speaker(s)
                                                                                                                                                    Julia Olson
                                                                                                                                                    CEO
                                                                                                                                                    TreeHut.co

                                                                                                                                                    Julia Olson is the founder and CEO of Treehut, the fastest growing, direct-to-consumer wooden watch brand with no outside funding. A first-generation immigrant from China, Julia received her MBA at UCLA’s Anderson School of Management before taking on the role as an Investment Manager for a $5 Billion global fund....

                                                                                                                                                    Steve Dinelli
                                                                                                                                                    CEO
                                                                                                                                                    BLACKBIRD GARAGE

                                                                                                                                                    Steve Dinelli is Founder & CEO of Blackbird Garage, an ecommerce growth agency specializing in paid media and consulting services. Blackbird Garage helps scale some of the fastest growing online brands like MVMT Watches, Hello Fresh, Home Chef, Brooklinen, and Casper. Steve is also a Forbes contributor, where he writes...

                                                                                                                                                    Tracks:
                                                                                                                                                      The question for owners of an online retail business is: How do I maximize the value of my business, whether selling it or raising funds? In this session, e-commerce investors and advisers will outline how to realistically assess the value of your e-retail business and, more importantly, how to increase... ...read more...
                                                                                                                                                      Speaker(s)
                                                                                                                                                      Stuart Rose
                                                                                                                                                      Managing Director
                                                                                                                                                      Tully & Holland

                                                                                                                                                      Stuart Rose, Managing Director at Tully & Holland, serves as head of the firm’s Multichannel Merchant Group and is a member of the firm’s Consumer Group. Joining T&H in 2005, Stuart’s investment banking experience includes merger & acquisition and corporate advisory services for clients in the retail and direct...

                                                                                                                                                      Tom West
                                                                                                                                                      Chief Executive Officer
                                                                                                                                                      Springbox

                                                                                                                                                      Tom is veteran digital leader having run 2 Internet Retailer Top 100 sites and led the digital strategies for countless organizations. He is CEO and owner of Springbox, a leading digital services company in Austin. Springbox was recently ranked #1 Digital Agency in Texas and #5 in the...

                                                                                                                                                      Tracks:
                                                                                                                                                        Many e-retailers start by shipping orders out of their basement or garage, then, as business grows, that setup is no longer sufficient. In this session, the CEO of e-retailer List Co./Quick Candles will detail how the company’s fulfillment strategies have evolved as the company’s direct and marketplace sales grew. Quick... ...read more...
                                                                                                                                                        Speaker(s)
                                                                                                                                                        Rob Latham
                                                                                                                                                        Chief Executive Officer
                                                                                                                                                        List Co. Inc.

                                                                                                                                                        Rob Latham is the founder and CEO of LIST Company Inc. After starting his career in the accounting and technology fields, he entered the world of ecommerce in 2002 by selling excess inventory on eBay. Ecommerce quickly became his passion and he founded LIST Company in 2005 with...

                                                                                                                                                        Tracks:
                                                                                                                                                          Long before “shoppable content” entered the vernacular, Rue La La was already doing it, not only via desktop but mobile, too. See a flirty dress or smashing shoes on Dancing with the Stars? Get it via your mobile device. In this session, our speaker will detail how bolstering functionality of... ...read more...
                                                                                                                                                          Speaker(s)
                                                                                                                                                          Craig Kapilow
                                                                                                                                                          Senior Director, Integrated Marketing
                                                                                                                                                          Rue La La

                                                                                                                                                          Craig Kapilow is the senior director of integrated marketing at Rue La La, where he oversees digital marketing, in-box insert and voucher businesses. Craig been with the Rue La La brand seven years and has more than 15 years’ experience advising brands on consumer engagement tactics. Prior to Rue La...

                                                                                                                                                          Tracks:
                                                                                                                                                            The role of sales associates to lift the brand and sales – both online and in store – has never been more crucial. It’s a big turnoff to shoppers when store staff belittle the online channel. Key to creating a store atmosphere where customers use their phones as a shopping... ...read more...
                                                                                                                                                            Speaker(s)
                                                                                                                                                            Jim Okamura
                                                                                                                                                            Managing Partner
                                                                                                                                                            Okamura Consulting

                                                                                                                                                            Jim Okamura is the managing partner for Okamura Consulting. He has 25 years of strategic consulting experience focused on the retail industry, with the last 20+ years specialized in digital retailing and omnichannel strategies. Jim is the primary author of “Organization Structure for the Future of Retail: The Digital Effect,”...

                                                                                                                                                            Kara Strong
                                                                                                                                                            Vice President, Strategy Planning
                                                                                                                                                            Bassett Furniture

                                                                                                                                                            ...

                                                                                                                                                            Tracks:

                                                                                                                                                            Wednesday, June 06, 4:15 PM - 4:45 PM

                                                                                                                                                              When retailers discuss RFID (radio frequency identification) technology, the focus is on inventory management because movements of RFID-tagged merchandise are tracked in real time with great accuracy. But there is a customer-facing component that’s becoming bigger as BOPIS (buy online/pick up in store) is offered by more retailers as part... ...read more...
                                                                                                                                                              Speaker(s)
                                                                                                                                                              Mark Roberti
                                                                                                                                                              Founder and Editor
                                                                                                                                                              RFID Journal

                                                                                                                                                              Mark Roberti is a journalist with 30 years’ experience covering business and technology. He founded RFID Journal, which provides news and analysis about radio frequency identification, and the RFID Journal Live annual conference and exhibition. Prior to launching RFID Journal in 2002, Mark was a senior writer at the Industry...

                                                                                                                                                              Tracks:
                                                                                                                                                                Gen Z, today’s 20 and younger set, will be quickly coming into their spending years, and it is important to understand how these consumers shop and respond to marketing messages. For instance, mobile-native Gen Z-ers respond particularly well to visual, image-based messaging (think Snapchat and Instagram) and mobile video. These... ...read more...
                                                                                                                                                                Speaker(s)
                                                                                                                                                                Rachel Tipograph
                                                                                                                                                                Chief Executive Officer & Founder
                                                                                                                                                                MikMak.tv

                                                                                                                                                                Rachel Tipograph considered herself amongst the digerati since the moment she became an eBay power user at 13. Forbes listed Rachel as one of its “30 under 30 Who Are Changing The World”, Marie Claire named her one of "The 50 Most Influential Women in America," Fast Company named her...

                                                                                                                                                                Tiffany Zhong
                                                                                                                                                                Chief Executive Officer & Founder
                                                                                                                                                                ZebraIQ

                                                                                                                                                                Tiffany Zhong is an outspoken youth trends expert and founder and CEO of Zebra Intelligence — a brutally honest, actionable consumer insights company that helps Fortune 500 companies, top VC firms, and venture-backed startups maintain relevance and build brand loyalty with Generation Z. Tiffany also started her own seed fund, Pineapple...

                                                                                                                                                                Tracks:
                                                                                                                                                                  Mobile has become an increasingly integral part of the retail customer journey. From pricing research to product browsing to native commerce, mobile's role is critical to driving consideration and purchase. In fact, Black Friday 2017 was the first $2 billion mobile shopping day ever in the US, and the trend... ...read more...
                                                                                                                                                                  Speaker(s)
                                                                                                                                                                  Kathleen Gambarelli
                                                                                                                                                                  Global Product Strategy Lead for Commerce
                                                                                                                                                                  Snapchat

                                                                                                                                                                  Kathleen Gambarelli oversees global product strategy for commerce at Snapchat. Working across product, marketing and partnerships, she is an integral leader in developing Snapchat's advertising solutions for retailers and other performance marketers. Prior to Snapchat, Kathleen managed direct response product solutions at Twitter and was the digital director at Ptarmigan...

                                                                                                                                                                  Michael Scheiner
                                                                                                                                                                  Senior Vice President, Head of Marketing
                                                                                                                                                                  Hollister

                                                                                                                                                                  Michael Scheiner is vice president and head of marketing for Hollister Co., the largest division of Abercrombie & Fitch Co. He oversees all aspects of marketing, including global brand strategy, social media, advertising, digital and .com. Michael joined the company in February 2006 and has served in a variety of...

                                                                                                                                                                  Tracks:
                                                                                                                                                                    Determining profitability with the sole yardstick of gross margin uses a blunt instrument for a complex task. Analyzing contribution margin opens new ways to increase profitability, but it can be a challenging calculation. Our speakers will offer expert perspective and detailed retailer experience on how contribution margin analysis pinpoints where... ...read more...
                                                                                                                                                                    Speaker(s)
                                                                                                                                                                    Guru Hariharan
                                                                                                                                                                    Chief Executive Officer
                                                                                                                                                                    Boomerang Commerce

                                                                                                                                                                    Formerly a retail merchandising, supply chain, and cloud business leader at Amazon, Guru founded Boomerang Commerce to help retailers and brands grow their online sales through actionable, data-driven decisions. Guru is passionate about e-commerce and machine learning. At Amazon, Guru worked in the inceptive stages of the supply chain and...

                                                                                                                                                                    Ken Bausch
                                                                                                                                                                    Vice President, E-commerce & Digital Marketing
                                                                                                                                                                    Welspun USA

                                                                                                                                                                    ...

                                                                                                                                                                    Tracks:
                                                                                                                                                                      The convenience of text messaging has made it a go-to way to communicate with friends—who talks on the phone anymore, really? Now online retailers are beginning to find the preference for texting extending into customer service interactions. In this session, online retailers that enable customer service representatives to respond to... ...read more...
                                                                                                                                                                      Speaker(s)
                                                                                                                                                                      Adam Lasky
                                                                                                                                                                      Director of Marketing
                                                                                                                                                                      TeePublic.com

                                                                                                                                                                      ...

                                                                                                                                                                      Justin Courtney
                                                                                                                                                                      Customer Care Manager
                                                                                                                                                                      evo

                                                                                                                                                                      ...

                                                                                                                                                                      Tracks:


                                                                                                                                                                      Thursday, June 07, 8:15 AM - 8:45 AM

                                                                                                                                                                        Providing consumers with a whole new way to get design inspiration, hire professionals and shop for products and materials for their home renovation and design projects has built Houzz into a red-hot company now valued at $4 billion. Keynote speaker and Houzz co-founder Alon Cohen will detail how listening to homeowners... ...read more...
                                                                                                                                                                        Speaker(s)
                                                                                                                                                                        Alon Cohen
                                                                                                                                                                        President, Co-Founder
                                                                                                                                                                        Houzz

                                                                                                                                                                        Alon Cohen is the president and co-founder of Houzz, the leading platform for home remodeling and design, bringing together both professionals and homeowners via mobile, local and social tools. Alon and his wife and co-founder, Adi Tatarko, started Houzz out of challenges that they faced during their own remodeling process....

                                                                                                                                                                        Tracks:

                                                                                                                                                                        Thursday, June 07, 8:45 AM - 9:15 AM

                                                                                                                                                                          Introducing a brand and scaling it to make it a leader in fashion retailing takes skill and will, and a careful navigation through today’s challenging specialty retail environment. But that’s what Eloquii, led by CEO Mariah Chase, has done in taking an underutilized store brand, granting it new life online... ...read more...
                                                                                                                                                                          Speaker(s)
                                                                                                                                                                          Mariah Chase
                                                                                                                                                                          Chief Executive Officer
                                                                                                                                                                          Eloquii

                                                                                                                                                                          Mariah Chase has served as the chief executive officer of Eloquii since late 2013, the pioneering e-commerce destination for contemporary fast fashion in sizes 14 to 28. Under Mariah’s leadership, Eloquii has delivered exceptional sales growth, moved from clicks to bricks, entered into partnerships such as Stone Fox Bride and...

                                                                                                                                                                          Tracks:

                                                                                                                                                                          Thursday, June 07, 10:30 AM - 11:00 AM

                                                                                                                                                                            When it comes to selling on marketplaces – now representing close to half of all online sales globally – having the same UPC code as 20 other sellers doesn’t work. One way to stand out is to promote what other sellers don’t have -- products that are exclusive to your... ...read more...
                                                                                                                                                                            Speaker(s)
                                                                                                                                                                            Jason Boyce
                                                                                                                                                                            Co-Founder & CEO
                                                                                                                                                                            Dazadi

                                                                                                                                                                            Jason Boyce co-founded Dazadi.com, a retailer of sports and outdoor equipment, in 2002, and has been acting CEO since 2004. Jason served in the Marine Corps and prior to cofounding Dazadi.com, worked as an account executive at Johnson & Johnson. In 15 years, Jason has had experience in raising capital,...

                                                                                                                                                                            Tracks:
                                                                                                                                                                              Understanding the plethora of advertising formats available on popular social media platforms and how to use them effectively can be daunting to any brand marketer. In this session, you will learn how to develop advanced, highly targeted Facebook and Instagram campaigns using different ad formats, such as Snapchat’s filter or... ...read more...
                                                                                                                                                                              Speaker(s)
                                                                                                                                                                              Kate Keenan
                                                                                                                                                                              Director of Digital Marketing and Analytics
                                                                                                                                                                              Erin Condren

                                                                                                                                                                              Kate Keenan is a results-driven digital marketing professional with over 10 years of strategic marketing experience in the digital & eCommerce space. Kate brings her strong background in KPI reporting & analysis, email & display marketing and revenue planning & growth to her current role as the Director of Digital...

                                                                                                                                                                              Michael Mothner
                                                                                                                                                                              Founder, Chief Executive Officer
                                                                                                                                                                              Wpromote

                                                                                                                                                                              Michael Mothner is the founder and CEO of Wpromote, a full service online marketing firm with extensive expertise in digital commerce solutions that works with a wide range of companies. A thought leader in the online community, he is a frequent speaker and writer on the industry. He...

                                                                                                                                                                              Tracks:
                                                                                                                                                                                E-retailers grasp the “Innovate or Die” mandate but not everybody has the resources to staff and maintain a dedicated innovation lab. Our speaker will share opportunities unearthed by its innovation incubator and outline ways to uncover your own opportunities, even with a limited budget. The human element is key here... ...read more...
                                                                                                                                                                                Tracks:
                                                                                                                                                                                  Amazon’s global footprint is expanding, Google has partnered with Walmart; China’s Alibaba is courting U.S. businesses to sell on its marketplaces; Europe’s marketplace landscape is a free-for-all, all while niche marketplaces are popping up left and right. With 97% of U.S. consumers using online marketplaces, e-retailers need to stay on... ...read more...
                                                                                                                                                                                  Speaker(s)
                                                                                                                                                                                  Fareeha Ali
                                                                                                                                                                                  Director, Research Strategy
                                                                                                                                                                                  Internet Retailer

                                                                                                                                                                                  Fareeha Ali is the director of research strategy and senior analyst at Internet Retailer. She oversees coverage of online marketplaces, a topic she has covered extensively in Internet Retailer’s daily news and research reports over the last few years. In addition, Fareeha focuses on in-depth data analysis of the overall...

                                                                                                                                                                                  Tracks:

                                                                                                                                                                                  Thursday, June 07, 11:00 AM - 11:30 AM

                                                                                                                                                                                    Online marketplaces are not merely an additional selling channel. Each operates under its own rules with an array of opportunities, restrictions and financial implications affecting e-retailers and brands in different ways. This session will sort out and prioritize the variables involving margins, marketing options (or lack thereof) and liabilities so... ...read more...
                                                                                                                                                                                    Speaker(s)
                                                                                                                                                                                    David Wachter
                                                                                                                                                                                    President, Direct Group
                                                                                                                                                                                    Jimmy Jazz

                                                                                                                                                                                    David Wachter launched JimmyJazz.com in 2009, some 20 years after the first specialty apparel store opened in New York. Today, Jimmy Jazz operates more than 175 stores. Prior to Jimmy Jazz, David held sales and marketing roles with Fortune 200 companies Office Depot Business Solutions and Cardinal Health. In 2005,...

                                                                                                                                                                                    Jason Stutes
                                                                                                                                                                                    Director, Analytics, Design
                                                                                                                                                                                    ShoppersChoice.com

                                                                                                                                                                                    Jason Stutes brings more than 13 years’ experience in digital marketing and e-commerce to his role as director of analytics and design at ShoppersChoice.com. His primary responsibility the past two years hasve been to provide leadership on collecting and leveraging data for machine learning and scaleable technology solutions. Earlier, he...

                                                                                                                                                                                    Tracks:
                                                                                                                                                                                      Columbia Sportswear wanted to leverage its greatest product advocates—customers—to test and market its gear. The resulting contest, dubbed “Directors of Toughness” selected two adventurers and sent them on a six month adventure, which Columbia documented every step of the way. The results created a movement of consumers sharing their experiences—and... ...read more...
                                                                                                                                                                                      Speaker(s)
                                                                                                                                                                                      Dan Greenberg
                                                                                                                                                                                      Chief Executive Officer and Cofounder
                                                                                                                                                                                      Sharethrough

                                                                                                                                                                                      Dan Greenberg is the Co-Founder and CEO of Sharethrough, the largest independent native advertising platform. Sharethrough is a software company that powers in-feed native ads for premium publishers and enables marketers to programmatically distribute branded content at scale. He has been at the cutting edge of digital advertising since 2005,...

                                                                                                                                                                                      Tracks:
                                                                                                                                                                                        The future is knowable – if you collaborate with the right people in the right way. Every three years, a major paradigm shift regarding dominant design for foundational technology (chips, servers, networks, storage, software). Every year, a major new application category (mobility, business intelligence, social media, artificial intelligence, machine learning,... ...read more...
                                                                                                                                                                                        Speaker(s)
                                                                                                                                                                                        Thornton May
                                                                                                                                                                                        Futurist, Executive Director, Dean, IT Leadership Academy

                                                                                                                                                                                        Thornton May is a futurist, educator and author with extensive experience researching and consulting on the role and behaviors of “C” level executives in creating value with information technology. Thornton combines a scholar’s patience for empirical research, a stand-up comic’s capacity for pattern recognition and a second-to-none gift for storytelling...

                                                                                                                                                                                        Tracks:
                                                                                                                                                                                          As major retail chains shutter stores, e-commerce brands are finding value in bricks-and-mortar experiments that usually begin with pop-up stores, citing the branding value they can bring an e-retailer when placed in a high-traffic location that draws its target customer. As paid search marketing costs rise, some online retailers are... ...read more...
                                                                                                                                                                                          Speaker(s)
                                                                                                                                                                                          Allison Sommer
                                                                                                                                                                                          Director of Marketing
                                                                                                                                                                                          TheRealReal

                                                                                                                                                                                          The RealReal's Director of Marketing, Allison Sommer, leads strategic initiatives for the luxury consignment company. With a focus on omnichannel customer and consignor value, this includes the expansion from online to offline, partnerships, and high-value category growth. Allison brings with her a wide array of technology and business experience. She...

                                                                                                                                                                                          Fan Bi
                                                                                                                                                                                          CEO, Co-Founder
                                                                                                                                                                                          Blank Label

                                                                                                                                                                                          Fan Bi is the Founder and CEO of Blank Label, a custom men's clothing brand with stores in Boston, Washington, D.C., Chicago and Denver....

                                                                                                                                                                                          Tracks:
                                                                                                                                                                                            Online retailers often test whether they can increase sales by changing the color of a Buy button or adding calls to action such as “Shop now.” But only four of 29 common conversion rate optimization techniques improve revenue per visit by as much as 1%, a recent study found. In... ...read more...
                                                                                                                                                                                            Speaker(s)
                                                                                                                                                                                            Felipe Araujo
                                                                                                                                                                                            Director, E-Commerce
                                                                                                                                                                                            Diane von Furstenberg

                                                                                                                                                                                            ...

                                                                                                                                                                                            Graham Cooke
                                                                                                                                                                                            Co-Founder & CEO
                                                                                                                                                                                            Qubit

                                                                                                                                                                                            Graham Cooke is chief executive officer at Qubit, a builder of technology that enables companies to offer personalization at scale. In 2010, after five years at Google, he founded Qubit to help companies develop intelligent understanding of their website visitors, with technology that matches visitors with the widest range...

                                                                                                                                                                                            Tracks:

                                                                                                                                                                                            Thursday, June 07, 11:30 AM - 1:15 PM

                                                                                                                                                                                              Lunch in the Exhibit Hall....
                                                                                                                                                                                              Tracks:
                                                                                                                                                                                                Lunch in the Exhibit Hall....
                                                                                                                                                                                                Tracks:
                                                                                                                                                                                                  Lunch in the Exhibit Hall....
                                                                                                                                                                                                  Tracks:
                                                                                                                                                                                                    Lunch in the Exhibit Hall....
                                                                                                                                                                                                    Tracks:
                                                                                                                                                                                                      Lunch in the Exhibit Hall....
                                                                                                                                                                                                      Tracks:

                                                                                                                                                                                                      Thursday, June 07, 1:15 PM - 1:45 PM

                                                                                                                                                                                                        Artificial intelligence (AI) has moved from science fiction to reality and technology vendors are pitching online retailers with an array of marketing applications that use AI to fuel results. AI-powered applications learn from the data they compile to improve their own functions, such as recommending products on e-commerce sites or... ...read more...
                                                                                                                                                                                                        Speaker(s)
                                                                                                                                                                                                        Donna Holt
                                                                                                                                                                                                        Senior Product Manager, E-commerce
                                                                                                                                                                                                        Office Depot

                                                                                                                                                                                                        ...

                                                                                                                                                                                                        Josh Olayos
                                                                                                                                                                                                        Personalization Architect
                                                                                                                                                                                                        RichRelevance

                                                                                                                                                                                                        ...

                                                                                                                                                                                                        Tracks:
                                                                                                                                                                                                          The $13.7 billion-dollar acquisition of Whole Foods by Amazon sent shock waves through the retail industry. Then came plans for a new fulfillment center and a second headquarters in North America. Amazon’s prowess and never-ending expanding footprint obliges everybody to step up or prepare to step off. This session features... ...read more...
                                                                                                                                                                                                          Speaker(s)
                                                                                                                                                                                                          Edward Wong
                                                                                                                                                                                                          Senior Vice President, Supply Chain, Chief Information Officer
                                                                                                                                                                                                          Smart & Final

                                                                                                                                                                                                          Ed Wong is senior vice president of supply chain and chief information officer at Smart & Final, a $4.5 billion grocery retailer with more than 300 stores. Prior to joining Smart & Final, Ed spent six years with IBM as a partner in its Global Business Services division, in the...

                                                                                                                                                                                                          Roe McFarlane
                                                                                                                                                                                                          Chief Digital Product and Marketing Officer
                                                                                                                                                                                                          Follett Higher Education Group

                                                                                                                                                                                                          Roe McFarlane is chief digital product and marketing officer at Follett Higher Education Group, which operates more than 1,250 campus retail locations, and provides e-commerce operations, academic technologies, marketing services, fulfillment and merchandising to more than 1,850 e-commerce websites. Roe is responsible for the $350M online and digital product P&L,...

                                                                                                                                                                                                          Tracks:
                                                                                                                                                                                                            A niche third-party marketplace – one that focuses on a narrow set of products – is also called a “vertical” marketplace in contrast to the horizontal nature of Amazon, which spans across all categories. Such niche marketplaces seek to do a few things well, with focus on the online experience... ...read more...
                                                                                                                                                                                                            Speaker(s)
                                                                                                                                                                                                            David Sasson
                                                                                                                                                                                                            President, Chief Executive Officer
                                                                                                                                                                                                            overstockArt.com

                                                                                                                                                                                                            David Sasson is president and chief executive officer of overstockArt.com, the company he co-founded with his wife Stacy. Prior to overstockArt.com, he served in sales with Integrated Solutions Group before joining Apollon Computers, Inc. as a part owner and the vice president of sales; he later rose to chief financial...

                                                                                                                                                                                                            Lief Storer
                                                                                                                                                                                                            Director, Marketplaces
                                                                                                                                                                                                            Teespring

                                                                                                                                                                                                            Lief Storer manages global marketplaces for the print-on-demand platform Teespring, which has more than 50 million virtual products in its database. Lief and his team leverage big data to expand into new marketplaces. Prior to Teespring, he founded Boombotix, a mobile audio brand, and was an adviser to Clamcase...

                                                                                                                                                                                                            Tracks:
                                                                                                                                                                                                              Video completely reinvigorates a consumer’s experience with an ad, driving 9X as many post-click site visits as standard display ads, yet so few brands do video, believing it is only for a big brand with big budget. But shoppable ads formats on Facebook, Snapchat and Instagram have emerged as a... ...read more...
                                                                                                                                                                                                              Speaker(s)
                                                                                                                                                                                                              Chris Innes
                                                                                                                                                                                                              Chief Operating Officer
                                                                                                                                                                                                              Steelhouse

                                                                                                                                                                                                              Chris joined an early-stage SteelHouse more than seven years ago as VP of Customer Success. Over the course of his tenure, he has led customer service functions including SteelHouse’s international expansion. Most recently, he was Chief Monetization Officer, managing all revenue generation for SteelHouse. Taking the reins as the company's...

                                                                                                                                                                                                              Sam Henning
                                                                                                                                                                                                              VP of e-commerce
                                                                                                                                                                                                              Beachbody

                                                                                                                                                                                                              ...

                                                                                                                                                                                                              Shawn Clark
                                                                                                                                                                                                              Director of Paid Acquisition Marketing
                                                                                                                                                                                                              Build.com

                                                                                                                                                                                                              ...

                                                                                                                                                                                                              Tracks:
                                                                                                                                                                                                                Top e-commerce sites lead in part by having some of the best imaging capacity online.  In this session, a retailer offers a look at the latest in visual merchandising in e-commerce based on what’s already up on its site, as well as what lies ahead in online imagery and tools... ...read more...
                                                                                                                                                                                                                Tracks:

                                                                                                                                                                                                                Thursday, June 07, 1:45 PM - 2:15 PM

                                                                                                                                                                                                                  This presentation will address the “low-hanging fruit” and marketing opportunities still out there for retailers and small business owners. With the world of online retail becoming more saturated, it becomes harder to capture customers and even more important to keep them. At the same time, many marketing channels that were... ...read more...
                                                                                                                                                                                                                  Speaker(s)
                                                                                                                                                                                                                  Sam Sisakhti
                                                                                                                                                                                                                  Chief Executive Officer
                                                                                                                                                                                                                  UsTrendy

                                                                                                                                                                                                                  Sam Sisakhti is the founder and CEO of UsTrendy. He was named Boston Magazine's Most Promising Innovator and Mass High Tech's Next Generation of Entrepreneur. UsTrendy serves as an online fashion marketplace to over 20,000 sellers from 100 countries. Sam was also listed on the Power 30 under 30 list...

                                                                                                                                                                                                                  Taylor Offer
                                                                                                                                                                                                                  Chief Executive Officer & Founder
                                                                                                                                                                                                                  FEAT Socks

                                                                                                                                                                                                                  Taylor Offer is the founder of FEAT Socks, a sock company that has leveraged influencers and interesting marketing techniques that has led to millions of dollars in revenue, without any marketing spend....

                                                                                                                                                                                                                  Tracks:
                                                                                                                                                                                                                    ​Want to try something fun like Augmented Reality (AR)? Do you have an idea that will deliver the wow factor but the ROI is less certain? Apparel and accessories retailer Tillys had a vision for augmented reality that would dazzle mall visitors. In an experiment that was one part fantasy,... ...read more...
                                                                                                                                                                                                                    Speaker(s)
                                                                                                                                                                                                                    Jon Kubo
                                                                                                                                                                                                                    Chief Digital Officer
                                                                                                                                                                                                                    Tillys

                                                                                                                                                                                                                    As chief digital officer at Tillys Inc., Jon Kubo oversees e-commerce, digital marketing, CRM/loyalty and the integration of all digital touchpoints chainwide. Previous to Tillys, he served as chief digital officer at two other retailers, Boot Barn Holdings and The Wet Seal. Jon also held positions as chief product officer...

                                                                                                                                                                                                                    Tracks:
                                                                                                                                                                                                                      Building sales and repeat customers are central to your marketplace strategy – but are you putting enough emphasis on the customer acquisition opportunity here? Customers may discover your brand for the first time on Amazon, eBay or Etsy and there are tactics to escort them over to your own website... ...read more...
                                                                                                                                                                                                                      Speaker(s)
                                                                                                                                                                                                                      Cooper Smith
                                                                                                                                                                                                                      Director, Research
                                                                                                                                                                                                                      L2

                                                                                                                                                                                                                      Cooper is a research director at L2 Inc., a Gartner company that benchmarks the digital performance of consumer brands. He joined L2 in 2017 to lead the firm's research and strategy work around Amazon. Cooper has additional client experience advising brands about the state of retail and has published research...

                                                                                                                                                                                                                      Tracks:
                                                                                                                                                                                                                        Online retailers that are banned from advertising on the web’s largest ad platforms know how to get creative—developing marketing strategies non-prohibited retailers can use, too. Google and Facebook have policies that prohibit sellers of goods like pocket knives, firearms, vaping supplies, etc. from advertising on their networks, so how does... ...read more...
                                                                                                                                                                                                                        Speaker(s)
                                                                                                                                                                                                                        Ben Petersen
                                                                                                                                                                                                                        Marketing Manager
                                                                                                                                                                                                                        Blade HQ

                                                                                                                                                                                                                        Ben Petersen is the Marketing Manager at online knife retailer, Blade HQ. He’s a storyteller at heart with a background in radio, journalism and film production. Ben has spent the last 7 years selling pocket knives on both the B2C and D2C sides of e-commerce. His everyday carry consists of...

                                                                                                                                                                                                                        Tracks:
                                                                                                                                                                                                                          Beyond best practices, which elements on your site go farthest to create a positive experience with your unique shoppers? This session digs into how understanding your customers' reality motivates them to buy. We’ll learn how a retailer used behavioral principles to test and gather insights about which messaging, design and... ...read more...
                                                                                                                                                                                                                          Speaker(s)
                                                                                                                                                                                                                          Chris Goward
                                                                                                                                                                                                                          Founder, Chief Executive Officer
                                                                                                                                                                                                                          WiderFunnel

                                                                                                                                                                                                                          Chris Goward founded WiderFunnel in 2007 with the belief that marketing agencies should prove their value. He developed the LIFT Model and Infinity Optimization Process, conversion optimization strategies, and is the author of the book, "You Should Test That!" Chris launched his first digital marketing consultancy in 1994, then led...

                                                                                                                                                                                                                          Mike Moussa
                                                                                                                                                                                                                          Associate Vice President, E-Commerce
                                                                                                                                                                                                                          FGL Sports

                                                                                                                                                                                                                          E-Commece sales have increased by a factor of 15x since Mike Moussa, now associate vice-president of e-commerce, joined Canadian sporting goods retailer FGL Sports Ltd. in 2012. During that time, FGL’s online brands portfolio has increased, with growing digital priorities. Mike provides strategic omnichannel direction to help drive sales...

                                                                                                                                                                                                                          Tracks:

                                                                                                                                                                                                                          Thursday, June 07, 2:15 PM - 3:15 PM

                                                                                                                                                                                                                            Break in the Exhibit Hall....
                                                                                                                                                                                                                            Tracks:
                                                                                                                                                                                                                              Break in the Exhibit Hall....
                                                                                                                                                                                                                              Tracks:
                                                                                                                                                                                                                                Break in the Exhibit Hall....
                                                                                                                                                                                                                                Tracks:
                                                                                                                                                                                                                                  Break in the Exhibit Hall....
                                                                                                                                                                                                                                  Tracks:
                                                                                                                                                                                                                                    Break in the Exhibit Hall....
                                                                                                                                                                                                                                    Tracks:

                                                                                                                                                                                                                                    Thursday, June 07, 3:15 PM - 3:45 PM

                                                                                                                                                                                                                                      In the age of big data, cross-channel marketing and hyper-targeted customer experiences, there is no doubt that Machine Learning is going to play a larger role for e-retailers. Machine Learning uses artificial intelligence to enable systems to learn and improve without human intervention. The tough question is how to balance... ...read more...
                                                                                                                                                                                                                                      Speaker(s)
                                                                                                                                                                                                                                      Forest Bronzan
                                                                                                                                                                                                                                      Chief Executive Officer, Co-Founder
                                                                                                                                                                                                                                      Email Aptitude

                                                                                                                                                                                                                                      Forest Broznan is co-founder and chief executive officer at Email Aptitude. With nearly 15 years of enterprise email leadership, he has led strategy and program overhauls for some of the world’s biggest brands, and is an inventor of multiple pending patents. At Email Aptitude, Forest plays a central role in...

                                                                                                                                                                                                                                      Michael Kaselitz
                                                                                                                                                                                                                                      Director, E-Commerce
                                                                                                                                                                                                                                      Peter Millar

                                                                                                                                                                                                                                      Mike Kaselitz has spent sevenyears leading e-commerce, driving results and providing customers with excellent online experiences at Peter Millar. Before getting into e-commerce Mike split his time between business development and program management....

                                                                                                                                                                                                                                      Tracks:
                                                                                                                                                                                                                                        Young e-retailers are often unknown to consumers, and online retailers have to work hard to convince a browser to pull the trigger and make their first purchase. This session will examine the techniques newer web-only retailers use to build credibility with consumers, addressing the critical point: How does a merchant... ...read more...
                                                                                                                                                                                                                                        Speaker(s)
                                                                                                                                                                                                                                        Lory Day
                                                                                                                                                                                                                                        Owner
                                                                                                                                                                                                                                        Waitstuff.com

                                                                                                                                                                                                                                        Lory Day is an ecommerce entrepreneur who combines digital technology and a passion for fashion, to create successful uniform programs for companies world-wide. Lory believes that old school customer service never goes out of style, even when combined with the convenience of online shopping. Lory launched www.WaitStuff.com in 2005, transitioning from a...

                                                                                                                                                                                                                                        Raphi Mahgerefteh
                                                                                                                                                                                                                                        Founder and Chief Executive Officer
                                                                                                                                                                                                                                        Allurez.com

                                                                                                                                                                                                                                        Raphi Mahgerefteh is the founder and CEO of Allurez, a direct to consumer brand of fine jewelry that was born online. Raphi is an expert in E-commerce, retail, technology, and luxury goods with over 10 years of experience. Raphi has grown Allurez into a multi million dollar brand, and has...

                                                                                                                                                                                                                                        Tracks:
                                                                                                                                                                                                                                          Marketing on Amazon is unlike marketing on any other platform and approaches that paid dividends last year may not perform the same for e-retailers this year. This session, featuring a former Amazon executive and a brand selling on Amazon will cover what you need to be doing – table stakes –... ...read more...
                                                                                                                                                                                                                                          Speaker(s)
                                                                                                                                                                                                                                          Chris Perry
                                                                                                                                                                                                                                          Senior Director, E-Commerce
                                                                                                                                                                                                                                          Kellogg's

                                                                                                                                                                                                                                          Chris Perry is senior director of e-commerce at Kellogg's. He and his team empower Kelloggs' brands to catalyze e-commerce as their No. 1 competitive advantage and path to long-term growth and market leadership. Prior to Kellogg's, Chris led e-commerce strategy, organization, capabilities and activation across Reckit Benckiser and WellPet, generating...

                                                                                                                                                                                                                                          Melissa Burdick
                                                                                                                                                                                                                                          Chief Executive Officer
                                                                                                                                                                                                                                          day1digital

                                                                                                                                                                                                                                          ...

                                                                                                                                                                                                                                          Tracks:
                                                                                                                                                                                                                                            Like e-commerce once took the checkout counter beyond brick and mortar, digital ads are now taking another element out of retail shops and bringing them to a laptop or mobile device near you: Storefronts. Our social networks are becoming targeted storefronts, largely in the form of online ads. Facebook’s Carousel... ...read more...
                                                                                                                                                                                                                                            Speaker(s)
                                                                                                                                                                                                                                            Aubrie Richey
                                                                                                                                                                                                                                            Senior Director of Paid Social Marketing
                                                                                                                                                                                                                                            TechStyle Fashion Group

                                                                                                                                                                                                                                            Aubrie Richey is the Senior Director of Media & Acquisition, overseeing global paid social strategy for TechStyle Fashion Group. As a top-tier ecommerce advertiser across social, Aubrie and her team are responsible for the strategy and scale of cross-channel campaigns driving new member acquisition for Techstyle’s portfolio of brands; JustFab,...

                                                                                                                                                                                                                                            Loree Lash-Valencia
                                                                                                                                                                                                                                            Head of E-commerce Sales
                                                                                                                                                                                                                                            Smartly.io

                                                                                                                                                                                                                                            Loree Lash-Valencia is the Head of eCommerce Sales at Smartly.io, a Facebook Marketing Partner that automates and optimizes Facebook and Instagram advertising at scale. In her role, Loree leads a growing global team and works with some of the largest eCommerce companies in the world such as eBay and Techstyle...

                                                                                                                                                                                                                                            Tracks:
                                                                                                                                                                                                                                              Retailers have the data to tell them what happened -- clicks, engagement, shares -- but understanding why customers make decisions is crucial to pinpoint barriers to success and opportunities to increase conversions and sales. Qualitative user research and customer experience data offer retailers immense opportunity to understand how customers respond... ...read more...
                                                                                                                                                                                                                                              Speaker(s)
                                                                                                                                                                                                                                              David Bakey
                                                                                                                                                                                                                                              Director of Marketing
                                                                                                                                                                                                                                              Harry's

                                                                                                                                                                                                                                              ...

                                                                                                                                                                                                                                              Michael Mace
                                                                                                                                                                                                                                              Vice President, Product Marketing, Mobile
                                                                                                                                                                                                                                              UserTesting

                                                                                                                                                                                                                                              Michael Mace is a veteran of Silicon Valley. He co-founded two software startups, worked as an executive at Apple and Palm, and consulted on strategy and product planning to many of the tech industry’s leading firms. He was vice president of product planning and chief competitive officer at Palm, working...

                                                                                                                                                                                                                                              Tracks:

                                                                                                                                                                                                                                              Thursday, June 07, 3:45 PM - 4:15 PM

                                                                                                                                                                                                                                                Marketing to consumers as they move from smartphone to desktop to tablet to whatever’s next in their purchasing journey has been a tough nut to crack: 40% of e-retailers in a recent survey said they could not track consumers across devices, and 36% said they could track some consumers only... ...read more...
                                                                                                                                                                                                                                                Speaker(s)
                                                                                                                                                                                                                                                Caitlin Halpert
                                                                                                                                                                                                                                                Growth Engineer
                                                                                                                                                                                                                                                3Q Digital

                                                                                                                                                                                                                                                Caitlin Halpert is the Growth Engineer at 3Q Digital. She’s responsible for driving growth, efficiency, and new ideas to enable 3Q to best serve current and future clients. She has worked in digital marketing since 2011 and held positions at Dealer.com and iSearchMedia before joining the 3Q team in March...

                                                                                                                                                                                                                                                Christine Fabi
                                                                                                                                                                                                                                                Senior Director of Marketing
                                                                                                                                                                                                                                                Wine.com

                                                                                                                                                                                                                                                Christine Fabi, Senior Director of Marketing at Wine.com, has been driving customer growth and loyalty at Wine.com for over a decade. As a seasoned veteran in digital marketing, she was key to aligning marketing efforts with the ongoing changes of customer behavior on desktop, mobile and now apps. She has...

                                                                                                                                                                                                                                                Tracks:
                                                                                                                                                                                                                                                  A retailer may be building an online business, but there is a wide world of more traditional and less-digital brand-building opportunities available. When trying to scale a brand’s reach, more mass communication channels, such as TV advertising, podcast advertising and direct mail, can be worthwhile investments. Localized opportunities to reach... ...read more...
                                                                                                                                                                                                                                                  Speaker(s)
                                                                                                                                                                                                                                                  Marshall Rule
                                                                                                                                                                                                                                                  President
                                                                                                                                                                                                                                                  SCOTTeVEST

                                                                                                                                                                                                                                                  Marshall Rule is President of SCOTTeVEST. While he currently runs day to day operations for the entire business, his background is in Marketing. He was previously a Promotions Director for three Boise, Idaho radio stations and the VP of Marketing for SCOTTeVEST. SCOTTeVEST is currently using television advertising to drive...

                                                                                                                                                                                                                                                  Matt Fitzgerald
                                                                                                                                                                                                                                                  Vice President of Marketing
                                                                                                                                                                                                                                                  HelloFresh

                                                                                                                                                                                                                                                  Matthew Fitzgerald is Vice President of Brand Marketing of the US division of HelloFresh, the leader in delivering delicious ingredients and easy-to-follow recipes to households worldwide Inspired by his own upbringing, which featured family-cooked meals nightly, he brings personal gusto to HelloFresh’s booming business. As the company’s domestic marketing lead,...

                                                                                                                                                                                                                                                  Tracks:
                                                                                                                                                                                                                                                    Many e-commerce companies heralded as pioneers and case studies for success ultimately flounder when the burdens of growth overwhelm. Building a successful e-commerce company requires mastering the discipline of retail merchandising while also managing a complex technology infrastructure to control the increasing costs of logistics. In this talk, our speaker will analyze the importance of tailoring your merchandise and marketing... ...read more...
                                                                                                                                                                                                                                                    Speaker(s)
                                                                                                                                                                                                                                                    Jonathan Wu
                                                                                                                                                                                                                                                    Partner
                                                                                                                                                                                                                                                    Tomo Ventures

                                                                                                                                                                                                                                                    Jonathan Wu is a partner at Tomo Ventures, a start-up advisory and investment firm with focuses in retail, software and advertising. His specialty is scaling high-growth companies and designing automated operational processes. Previously, Jonathan co-founded and served as chief operating officer at Touch of Modern, a curated online shopping destination...

                                                                                                                                                                                                                                                    Tracks:
                                                                                                                                                                                                                                                      One of the biggest advantages retailers have online is knowledge of shoppers’ expressed intent to purchase, as shown by how they search and navigate a site. Research shows people who search have the highest intent to purchase, outspending those who don’t use search by a 2.7x greater conversion rate and... ...read more...
                                                                                                                                                                                                                                                      Speaker(s)
                                                                                                                                                                                                                                                      Carter Perez
                                                                                                                                                                                                                                                      Vice President, Sales, Americas and Australia
                                                                                                                                                                                                                                                      SLI Systems

                                                                                                                                                                                                                                                      As vice president of sales for the Americas and Australia at SLI Systems, Carter Perez's focus is on helping retailers accelerate their e-commerce business by turning shoppers into buyers, increasing average order value, and driving more traffic to their websites. Carter has spent the past 15 years...

                                                                                                                                                                                                                                                      Heather Gassman
                                                                                                                                                                                                                                                      E-Commerce Product Manager
                                                                                                                                                                                                                                                      Crate & Barrel

                                                                                                                                                                                                                                                      ...

                                                                                                                                                                                                                                                      Tracks:
                                                                                                                                                                                                                                                        Long before the rise of e-commerce, chronic violators of minimum advertised price (MAP) and minimum resale price (MRP) policies and unauthorized or grey market resellers have been a disruptive force, but the problem is both far more visible and pervasive now. Some online marketplaces have given these offenders a safe... ...read more...
                                                                                                                                                                                                                                                        Speaker(s)
                                                                                                                                                                                                                                                        Eugene Zelek
                                                                                                                                                                                                                                                        Partner
                                                                                                                                                                                                                                                        Taft Stettinius & Hollister LLP

                                                                                                                                                                                                                                                        Gene Zelek focuses on marketing law, with an emphasis on pricing and channel management, including lawful resale price setting, differentiated pricing and distribution and retail relationships. For almost 30 years, he has helped design, implement and enforce more than 300 successful minimum resale price (MRP) and minimum advertised price (MAP)...

                                                                                                                                                                                                                                                        Todd Myers
                                                                                                                                                                                                                                                        Vice President, Sales
                                                                                                                                                                                                                                                        Wüsthof-Trident of America

                                                                                                                                                                                                                                                        Todd Myers is vice president of sales for Wüsthof-Trident of America, bringing 20 years of leadership experience within cutlery and the housewares industry. He started his career in purchasing and human resources management in the lumber industry and joined Wüsthof as a territory sales representative in 1998. Todd also served...

                                                                                                                                                                                                                                                        Tracks:

                                                                                                                                                                                                                                                        Thursday, June 07, 4:15 PM - 4:45 PM

                                                                                                                                                                                                                                                          With investments in programs like the Brand Registry, A+ Content, Amazon Marketing Services and Amazon Media Group, Amazon has committed to growing product assortment by catering to brands and manufacturers. Hear how Guthy-Renker, already wildly successful with traditional direct marketing, exploits Amazon programs to drive sales of its beauty and... ...read more...
                                                                                                                                                                                                                                                          Speaker(s)
                                                                                                                                                                                                                                                          Courtney Manuel
                                                                                                                                                                                                                                                          Assistant Marketing Manager, eTail Strategy, Development
                                                                                                                                                                                                                                                          Guthy-Renker

                                                                                                                                                                                                                                                          Courtney Manuel manages and oversees the online marketplaces, most notably Amazon, for Guthy-Renker, a direct-response marketing company. She’s led the development of campaigns, consumer relations management and process operations, helping to identify and streamline inefficiencies. With a passion in influential beauty marketing, Courtney has helped form the strategy on how...

                                                                                                                                                                                                                                                          Rick Backus
                                                                                                                                                                                                                                                          Chief Executive Officer
                                                                                                                                                                                                                                                          CPC Strategy

                                                                                                                                                                                                                                                          Before co-founding CPC Strategy in 2007, Rick Backus worked with a price comparison site, PriceGrabber.com. Today, Rick is focused on growth opportunities and keeping CPC Strategy ahead of its competitors by constantly evolving and improving the online experiences of clients. ...

                                                                                                                                                                                                                                                          Tracks:
                                                                                                                                                                                                                                                            With a 360-degree market approach, Facebook has become a highly investable advertising channel for brands because of its ability to address all parts of the digital conversion funnel. This session profiles Envelopes.com and how its approach to Facebook and other social media advertising has evolved since Day 1. You’ll learn... ...read more...
                                                                                                                                                                                                                                                            Speaker(s)
                                                                                                                                                                                                                                                            Sarah Rogers
                                                                                                                                                                                                                                                            Performance Manager
                                                                                                                                                                                                                                                            CPC Strategy

                                                                                                                                                                                                                                                            ...

                                                                                                                                                                                                                                                            Whitney Greken
                                                                                                                                                                                                                                                            Director of E-Commerce Marketing
                                                                                                                                                                                                                                                            Envelopes.com/BIGNAME Commerce

                                                                                                                                                                                                                                                            As Director of E-commerce Marketing for BIGNAME Commerce, Whitney manages the user experience on Envelopes.com through continual optimization of the path to purchase and conversion funnel with the use of A/B testing platforms and analytics. She’s responsible for new customer acquisition for the online retailer, developing and implementing email marketing...

                                                                                                                                                                                                                                                            Tracks:
                                                                                                                                                                                                                                                              Discounts and free shipping promotions are surefire ways to the online shopper’s heart – but they’re not the only ones. This session will address how user-generated content (UGC) increases sales, strengthens shopper engagement and builds a strong foundation for long-term loyalty. We'll hear from a retailer how expanding customer content... ...read more...
                                                                                                                                                                                                                                                              Speaker(s)
                                                                                                                                                                                                                                                              David Blades
                                                                                                                                                                                                                                                              Director of Marketing
                                                                                                                                                                                                                                                              Jenson USA

                                                                                                                                                                                                                                                              David Blades leads the e-commerce and digital marketing initiatives for Jenson USA, a specialty online retailer of mountain bikes, road bikes, parts and accessories. He is responsible for customer acquisition and retention, e-mail marketing strategy, affiliate channels, paid social and PPC. David completed an MBA with a finance concentration from...

                                                                                                                                                                                                                                                              George Eberstadt
                                                                                                                                                                                                                                                              TurnTo

                                                                                                                                                                                                                                                              George Eberstadt has spent the last 20 years leading companies in building social technologies. As the founder and CEO of TurnTo, he explores the intersection of community and online commerce. Prior activities include wearables for business meetings, enterprise team collaboration, B2B marketplace automation, strategy consulting and technology policy...

                                                                                                                                                                                                                                                              Tracks:
                                                                                                                                                                                                                                                                Amazon is rapidly becoming an enabler of digital marketing. Brands find themselves both bidding to nab paid search keywords and desirable Google Product Listing Ad (PLA) placements, while also paying Amazon to advertise on Amazon.com, where half of consumers start their shopping searches today. This session will look at Amazon’s... ...read more...
                                                                                                                                                                                                                                                                Speaker(s)
                                                                                                                                                                                                                                                                Daanish Chishti
                                                                                                                                                                                                                                                                Group Director, Partner
                                                                                                                                                                                                                                                                Mindshare

                                                                                                                                                                                                                                                                Daanish has been in the digital marketing industry for over 11 years. During his tenure, he’s led digital marketing strategy for clients such as Kimberly-Clark, State Farm, Sprint, Bank of America, and Lowe’s. He’s currently a Group Director at Mindshare North America and based out of Chicago. As a leader...

                                                                                                                                                                                                                                                                Mark Zurfluh
                                                                                                                                                                                                                                                                Integrated Marketing and Media Leader
                                                                                                                                                                                                                                                                Kimberly-Clark Corp.

                                                                                                                                                                                                                                                                Mark Zurfluh has more than 15 years of experience in integrated marketing and media. He started his career with Famous Footwear in finance and media before moving on to digital and media leadership roles with several Fortune 500 companies, including American Family Insurance, PetSmart and Kimberly-Clark. He currently...

                                                                                                                                                                                                                                                                Oren Stern
                                                                                                                                                                                                                                                                General Manager, E-commerce
                                                                                                                                                                                                                                                                Kenshoo

                                                                                                                                                                                                                                                                Oren Stern has nearly 20 years’ executive experience in technology, business leadership, strategy and M&A with a proven track record of delivering results. Oren joined Kenshoo from Verint where he held multiple senior management positions. Mostly recently Oren served as SVP, Product Strategy where he was responsible for delivering growth...

                                                                                                                                                                                                                                                                Tracks:
                                                                                                                                                                                                                                                                  When it comes to prioritizing technology investments, retailers are placing personalization solutions near the top of the list. With unprecedented amounts of customer data available, as well as access to big data and real-time processing power, personalization is being redefined as “individualization” — structuring interaction, functionality and content around the... ...read more...
                                                                                                                                                                                                                                                                  Speaker(s)
                                                                                                                                                                                                                                                                  Brendan Witcher
                                                                                                                                                                                                                                                                  Vice President, Principal Analyst
                                                                                                                                                                                                                                                                  Forrester Research

                                                                                                                                                                                                                                                                  Brendan Witcher is principal analyst at Forrester, serving eBusiness and channel strategy professionals. He is a leading expert on e-commerce business, consumer behavior and technology trends in the digital engagement space. He is a noted authority on technology developments that affect both online and offline commerce industries, as well as...

                                                                                                                                                                                                                                                                  Tracks:

                                                                                                                                                                                                                                                                  Friday, June 08, 8:00 AM - 8:15 AM

                                                                                                                                                                                                                                                                    Internet Retailer Magazine’s editor will provide industry highlights of the latest findings on how retailers are faring in their use of search and other digital marketing from the proprietary research on Internet Retailer’s digital platform, DigitalCommerce 360....
                                                                                                                                                                                                                                                                    Speaker(s)
                                                                                                                                                                                                                                                                    Zak Stambor
                                                                                                                                                                                                                                                                    Editor, Online Marketing
                                                                                                                                                                                                                                                                    Internet Retailer Magazine

                                                                                                                                                                                                                                                                    Zak Stambor is editor, online marketing, of Internet Retailer magazine. He also oversees Internet Retailer’s digital marketing coverage that appears in Internet Retailer magazine and on InternetRetailer.com, as well as in Internet Retailer’s “Best Digital Marketers in E-Commerce” report, a four-part data-centric series that examines online retailers’ use of...

                                                                                                                                                                                                                                                                    Tracks:
                                                                                                                                                                                                                                                                      The Design & Usability Workshop chairman will kick off the morning with a few provocative design trends to whet your appetite for the great ideas and insights for the day....
                                                                                                                                                                                                                                                                      Speaker(s)
                                                                                                                                                                                                                                                                      Don Davis
                                                                                                                                                                                                                                                                      Editor at Large
                                                                                                                                                                                                                                                                      Internet Retailer

                                                                                                                                                                                                                                                                      As editor at large at Vertical Web Media, Don Davis focuses on data-driven research in such areas as luxury and apparel e-commerce as well as B2B e-commerce. Until January 2018, he was editor in chief at Vertical Web Media, responsible for the company’s editorial coverage of business-to-consumer and business-to-business e-commerce. ...

                                                                                                                                                                                                                                                                      Tracks:
                                                                                                                                                                                                                                                                        Our B2B Workshop chairman, Paul Demery, editor of B2B E-Commerce World, will provide some top data points from the latest B2B E-Commerce 300 research to set up the workshop and the industry picture....
                                                                                                                                                                                                                                                                        Speaker(s)
                                                                                                                                                                                                                                                                        Paul Demery
                                                                                                                                                                                                                                                                        Editor
                                                                                                                                                                                                                                                                        B2B E-Commerce News/Internet Retailer

                                                                                                                                                                                                                                                                        Paul Demery leads the editorial coverage of the B2B industry at Vertical Web Media LLC. He is editor of the twice-weekly newsletter B2BecNews and B2BeCommerceWorld.com. He also is managing editor in charge of B2B e-commerce coverage at Internet Retailer magazine. He has covered e-commerce at Vertical Web Media for nearly...

                                                                                                                                                                                                                                                                        Tracks:

                                                                                                                                                                                                                                                                        Friday, June 08, 8:15 AM - 8:45 AM

                                                                                                                                                                                                                                                                          A Wholesaler’s Winning Formula for Year-After-Year E-commerce Growth As a successful B2B wholesaler for 30+ years, how do you consistently up your marketing game? You  combine new tactics and technologies, while staying flexible to respond to evolving customer expectations, trends, and requirements. In this session, retailer and digital personalization veteran... ...read more...
                                                                                                                                                                                                                                                                          Speaker(s)
                                                                                                                                                                                                                                                                          Eric Dean
                                                                                                                                                                                                                                                                          Founder and CEO
                                                                                                                                                                                                                                                                          Whereoware

                                                                                                                                                                                                                                                                          Eric Dean is the founder and CEO of B2B + B2C digital agency Whereoware; designers and developers of data-driven e-commerce websites, mobile sales apps and other solutions that leverage 18 years of experience to provide B2B sales teams with real-time customer insights to reduce marketing time and grow online and...

                                                                                                                                                                                                                                                                          Fred Pannek
                                                                                                                                                                                                                                                                          President
                                                                                                                                                                                                                                                                          Mud Pie

                                                                                                                                                                                                                                                                          Fred Pannek has more than 30 years of experience in the gift industry, beginning his career in retail management as a buyer for a major California department store. He joined Mud Pie in 2003 as executive vice president, bringing expertise in design, product development and sales management. In his...

                                                                                                                                                                                                                                                                          Tracks:
                                                                                                                                                                                                                                                                            Today’s best-designed e-commerce sites bear little resemblance to those of even two years ago. Stoked by the experience offered at leading-edge e-commerce sites, shoppers’ expectations have gone through the roof in terms of the ease, speed and enjoyment with which they shop and make purchases anywhere online. With the pressure... ...read more...
                                                                                                                                                                                                                                                                            Speaker(s)
                                                                                                                                                                                                                                                                            Josh Levine
                                                                                                                                                                                                                                                                            Chief Experience Officer
                                                                                                                                                                                                                                                                            Cake & Arrow

                                                                                                                                                                                                                                                                            Josh Levine's career in e-commerce spans 20 years. As chief experience officer at Cake & Arrow, Josh leads the company's award-winning multidisciplinary design program and is responsible for company strategy, creative vision and user experience. Under Josh’s creative leadership Cake & Arrow has built successful initiatives for companies such as...

                                                                                                                                                                                                                                                                            Tracks:
                                                                                                                                                                                                                                                                              With the majority of paid search clicks now coming from mobile, a focus on device-specific targeting isn’t optional, it’s a necessity. Join our speakers, a retailer and a vendor expert, as they explore how device-specific bidding strategies, mobile-specific shopping campaigns and website speed and performance optimization tactics  led to... ...read more...
                                                                                                                                                                                                                                                                              Speaker(s)
                                                                                                                                                                                                                                                                              Denis Coombes
                                                                                                                                                                                                                                                                              Director of Sales
                                                                                                                                                                                                                                                                              ROI Revolution

                                                                                                                                                                                                                                                                              Denis Coombes hails from South Africa, and has been running online marketing campaigns for clients worldwide since 2004. In 2006, he joined ROI Revolution, where he has been instrumental in developing a team that manages hundreds of millions of dollars in annual digital marketing spend. Through his more than...

                                                                                                                                                                                                                                                                              Michael Dominelli
                                                                                                                                                                                                                                                                              President
                                                                                                                                                                                                                                                                              PinMart.com

                                                                                                                                                                                                                                                                              Michael Dominelli is the president of PinMart, Inc., an e-commerce company specializing in helping people promote their identity, message or cause. A niche marketing specialist who believes what you sell is equally important as how you sell it, Michael got his start in e-commerce in 1999 when PinMart launched the...

                                                                                                                                                                                                                                                                              Tracks:

                                                                                                                                                                                                                                                                              Friday, June 08, 8:45 AM - 9:15 AM

                                                                                                                                                                                                                                                                                Are you planning to redesign or replatform your site? Did you know that in doing so you could lose 50% or more of your traffic and revenue? We all know “content is king,” but it is the technical aspects of SEO that determine how search engine spiders crawl your site, index... ...read more...
                                                                                                                                                                                                                                                                                Speaker(s)
                                                                                                                                                                                                                                                                                Ashlee Colliver
                                                                                                                                                                                                                                                                                E-Commerce Marketing Lead Strategist
                                                                                                                                                                                                                                                                                Classy Llama

                                                                                                                                                                                                                                                                                A marketing lead strategist with over 14 years of marketing experience including five years focused on e-commerce, Ashlee Colliver leads the marketing services team at Classy Llama. She uses her experience combined with undergraduate degrees in both information technology and marketing, as well as a passion for creative problem-solving, to...

                                                                                                                                                                                                                                                                                Scott Bigler
                                                                                                                                                                                                                                                                                Founder & CEO
                                                                                                                                                                                                                                                                                Scott's Dental Supply

                                                                                                                                                                                                                                                                                Scott Bigler is the founder and chief executive officer of Scott’s Dental Supply. With more than 25 years of experience in the dental industry, he has always enjoyed looking for ways to incorporate the latest technologies and platforms to meet his ever-growing business needs and to deliver the best possible...

                                                                                                                                                                                                                                                                                Tracks:

                                                                                                                                                                                                                                                                                Friday, June 08, 8:45 AM - 9:30 AM

                                                                                                                                                                                                                                                                                  Tools such as accelerated mobile pages (AMP), progressive web apps (PWAs), mobile-specific image optimization and caching can enhance mobile site performance and increase conversion rates as a direct result. With industry reports predicting that as much as 45% of all U.S. e-commerce will come from mobile by 2020, speed optimization... ...read more...
                                                                                                                                                                                                                                                                                  Speaker(s)
                                                                                                                                                                                                                                                                                  Heath Miller
                                                                                                                                                                                                                                                                                  Senior E-Commerce Operations Specialist
                                                                                                                                                                                                                                                                                  Equippers.com

                                                                                                                                                                                                                                                                                  ...

                                                                                                                                                                                                                                                                                  Wilson Kerr
                                                                                                                                                                                                                                                                                  Vice President , Business Development & Sales
                                                                                                                                                                                                                                                                                  Unbound Commerce

                                                                                                                                                                                                                                                                                  Wilson Kerr, with more than 10 years of experience in the mobile site, app and wallet space, is vice president of business development and sales at Unbound Commerce, an integrated mobile commerce solution provider serving over 600 retailers and brands. He has worked with PayPal, MasterCard, Square, Google Wallet and...

                                                                                                                                                                                                                                                                                  Tracks:
                                                                                                                                                                                                                                                                                    A leading B2B e-commerce consultant will address the overal trends driving B2B commerce today. He’ll discuss what companies must do to stay in the game and avoid losing out as buyer habits change and e-commerce grows. He’ll also conduct a one-on-one interview with a successful B2B online seller about the company’s... ...read more...
                                                                                                                                                                                                                                                                                    Speaker(s)
                                                                                                                                                                                                                                                                                    Justin King
                                                                                                                                                                                                                                                                                    Founder
                                                                                                                                                                                                                                                                                    eCommerceandB2B.com

                                                                                                                                                                                                                                                                                    With some 20 years of experience in e-commerce, Justin King has been on the forefront of growth and trends in B2B e-commerce. He is the founder of eCommerceandB2B.com and a partner at B2X Partners. He works with customers to help them understand and build e-commerce strategies that are visionary, tactical...

                                                                                                                                                                                                                                                                                    Sean McDonnell
                                                                                                                                                                                                                                                                                    Founder & Chief Executive Officer
                                                                                                                                                                                                                                                                                    TruPar.com

                                                                                                                                                                                                                                                                                    Sean McDonnell’s family has been in the industrial equipment business for generations, but Sean didn’t initially follow in those footsteps – until he launched his own digital marketing agency, Online Dynamix, with his father's equipment dealership, Trupar America, as one of his first clients. After promoting offline equipment leads for...

                                                                                                                                                                                                                                                                                    Tracks:

                                                                                                                                                                                                                                                                                    Friday, June 08, 9:15 AM - 10:15 AM

                                                                                                                                                                                                                                                                                      This popular session is devoted to the evergreen question that has new answers as search engine algorithms keep changing: how to best optimize your site for natural search. Our expert speaker will provide instant critiques of sites volunteered from the floor by retailer attendees.  He’ll highlight for the education of... ...read more...
                                                                                                                                                                                                                                                                                      Speaker(s)
                                                                                                                                                                                                                                                                                      Stephan Spencer
                                                                                                                                                                                                                                                                                      Co-Author
                                                                                                                                                                                                                                                                                      "The Art of SEO"

                                                                                                                                                                                                                                                                                      Stephan Spencer is an internationally-recognized search engine optimization expert and author. He is the co-author of "The Art of SEO" and the author of "Google Power Search." Stephan founded Netconcepts in 1995 and grew it into a multi-national SEO agency before selling it in 2010. He invented the SEO...

                                                                                                                                                                                                                                                                                      Tracks:

                                                                                                                                                                                                                                                                                      Friday, June 08, 9:30 AM - 10:15 AM

                                                                                                                                                                                                                                                                                        Like consumers, B2B buyers want control and convenience over how they purchase online. This session will cover how today’s B2B websites must be more user-friendly, including on mobile devices – but with the added functionality business buyers need. Building out online self-service features saves time, increases accuracy, improves retention and... ...read more...
                                                                                                                                                                                                                                                                                        Speaker(s)
                                                                                                                                                                                                                                                                                        Marta Dalton
                                                                                                                                                                                                                                                                                        Director of E-Commerce
                                                                                                                                                                                                                                                                                        Coca-Cola

                                                                                                                                                                                                                                                                                        Marta Dalton is director of e-commerce at Coca-Cola, where she leads the B2B e-commerce business in North America. She got her start in e-commerce in 2004 in Tokyo and enjoys the mix of technology, marketing and operations that make up the world of e-commerce. Earlier, Marta led development and database...

                                                                                                                                                                                                                                                                                        Tracks:
                                                                                                                                                                                                                                                                                           This session will look at lessons from applying machine learning to thousands of user studies, and how different visual components of a website impact the way customers see, perceive, and  behave on your website.   You'll learn actionable tricks for better layouts,​ color choices, images and more....
                                                                                                                                                                                                                                                                                          Speaker(s)
                                                                                                                                                                                                                                                                                          Kurtis Morrison
                                                                                                                                                                                                                                                                                          Head of Client Services
                                                                                                                                                                                                                                                                                          EyeQuant

                                                                                                                                                                                                                                                                                          Kurtis Morrison is the head of client services for EyeQuant, a Berlin-based machine learning company with a mission to make design measurable. Along the way, he’s helped companies like Google, Epson and British Gas increase conversion through data-driven design....

                                                                                                                                                                                                                                                                                          Rasmus Horn
                                                                                                                                                                                                                                                                                          Experience QA & Delivery Manager
                                                                                                                                                                                                                                                                                          Lego

                                                                                                                                                                                                                                                                                          Rasmus Horn has been working in the field of user research for 15 years. Usability of hardware and software is his main field of interest. He has conducted user tests in more than 25 countries on everything from remote controls, TV’s, speakers, smart-home solutions and headphones to e-business websites and...

                                                                                                                                                                                                                                                                                          Tracks:

                                                                                                                                                                                                                                                                                          Friday, June 08, 10:15 AM - 10:30 AM


                                                                                                                                                                                                                                                                                          Friday, June 08, 10:30 AM - 11:15 AM

                                                                                                                                                                                                                                                                                            Backlinks – contextually relevant links to a web page from another website -- are considered the second most important factor in Google’s search algorithm. Yet most retailers don’t optimize for them. Content creation and promotion are secret weapons in acquiring high-quality backlinks and gaining higher organic search rankings, and this... ...read more...
                                                                                                                                                                                                                                                                                            Speaker(s)
                                                                                                                                                                                                                                                                                            Corey Levins
                                                                                                                                                                                                                                                                                            Director of Business Development
                                                                                                                                                                                                                                                                                            Air Sea Containers

                                                                                                                                                                                                                                                                                            Cory Levins is the director of business development at Air Sea Containers. In this role, he oversees the development and implementation of ASC’s internal and external marketing program, driving revenue and profits. Previously, Cory served as the director of business development for marketing and real estate lending companies. ...

                                                                                                                                                                                                                                                                                            Ronald Dod
                                                                                                                                                                                                                                                                                            Chief Executive Officer, Partner
                                                                                                                                                                                                                                                                                            Visiture, LLC

                                                                                                                                                                                                                                                                                            Ronald Dod is a partner and CEO of Visiture, LLC. After founding Grey Umbrella Marketing, an internet marketing agency which focuses on SEO, he merged the business with Visiture to create a full-service search marketing offering for e-commerce. With a passion for helping e-commerce business owners and marketing professionals...

                                                                                                                                                                                                                                                                                            Tracks:
                                                                                                                                                                                                                                                                                              In optimizing e-commerce site pages for conversion, success depends in part on how, and from where, a visitor arrives at the site. For example, a shopper who comes to a site via Amazon‘s marketplace may respond to different nudges along the path to conversion than one who comes from a... ...read more...
                                                                                                                                                                                                                                                                                              Speaker(s)
                                                                                                                                                                                                                                                                                              Brian Massey
                                                                                                                                                                                                                                                                                              Co-Founder
                                                                                                                                                                                                                                                                                              Conversion Sciences

                                                                                                                                                                                                                                                                                              The company Brian Massey founded in 2007, Conversion Sciences, was one of the first agencies focused exclusively on website optimization. Over the past 20 years, he has had braod experience as a computer programmer, corporate marketer and entrepreneur, training marketing teams at companies such as IBM. He has spoken...

                                                                                                                                                                                                                                                                                              Ewen Cameron
                                                                                                                                                                                                                                                                                              Director of E-Commerce
                                                                                                                                                                                                                                                                                              Galeton

                                                                                                                                                                                                                                                                                              Ewen Cameron Director Of Ecommerce Galeton Ewen Cameron leads all aspects of e-commerce operations at Galeton, a direct provider of worker and workplace safety products. His responsibilities include user interface and user experience, conversion rate optimizatin, paid search, SEO, email and user-generated content with the objective of maximizing customer acquisition and lifetime...

                                                                                                                                                                                                                                                                                              Tracks:
                                                                                                                                                                                                                                                                                                Our speakers will discuss why personalization is crucial for B2B sites and why Gartner projects that B2B companies with effective online personalization will capture far more sales than those without it. We’ll also learn how a successful B2B online seller improved the way it engages customers with personalization technology, in... ...read more...
                                                                                                                                                                                                                                                                                                Speaker(s)
                                                                                                                                                                                                                                                                                                Gene Alvarez
                                                                                                                                                                                                                                                                                                Vice President and E-Commerce Analyst
                                                                                                                                                                                                                                                                                                Gartner, Inc.

                                                                                                                                                                                                                                                                                                Gene Alvarez has more than 25 years of IT experience in business impact assessment, vendor management, project management, software development and delivery of complex business applications. He is an expert on sell-side strategies and technologies such as e-commerce, channel/partner relationship management, web content management, personalization and consumer portals. Before Gartner...

                                                                                                                                                                                                                                                                                                Tracks:

                                                                                                                                                                                                                                                                                                Friday, June 08, 11:15 AM - 11:45 AM

                                                                                                                                                                                                                                                                                                  Mobile’s design constraints – screen size, network bandwidth limits and more – require special handling to deliver the best shopper experience in mobile sites and apps. The good news is that mobile’s design requirements have spurred the creation of tools, many available at no cost, as well as services and... ...read more...
                                                                                                                                                                                                                                                                                                  Speaker(s)
                                                                                                                                                                                                                                                                                                  Craig Smith
                                                                                                                                                                                                                                                                                                  Chief Executive Officer
                                                                                                                                                                                                                                                                                                  Trinity Insight LLC

                                                                                                                                                                                                                                                                                                  Craig Smith founded optimization agency Trinity Insight in 2006. The company provides optimization and digital marketing services to hundreds of retailers’ and brands’ digital properties. Trinity is a member of the Inc 5000 for the fastest-growing companies in the U.S. ...

                                                                                                                                                                                                                                                                                                  Ryan Guldberg
                                                                                                                                                                                                                                                                                                  Director, E-Commerce Marketing
                                                                                                                                                                                                                                                                                                  I See Me

                                                                                                                                                                                                                                                                                                  ...

                                                                                                                                                                                                                                                                                                  Tracks:
                                                                                                                                                                                                                                                                                                    Paid search in 2018 is much more than good keyword targeting and relevant text ads. Smart online retailers are using paid search as a springboard to build their brands across multiple channels, creating integrated campaigns to reach shoppers wherever they are at every stage of the purchase process. This session will... ...read more...
                                                                                                                                                                                                                                                                                                    Speaker(s)
                                                                                                                                                                                                                                                                                                    Brett Curry
                                                                                                                                                                                                                                                                                                    Chief Executive Officer
                                                                                                                                                                                                                                                                                                    OMG Commerce

                                                                                                                                                                                                                                                                                                    Brett Curry is the CEO of OMG Commerce and the lead strategist at e-commerce agency Classy Llama. Brett built his first marketing agency in 2003 and launched his first successful SEO campaign in 2004. He now leads a team of SEM and SEO professionals serving the e-commerce community...

                                                                                                                                                                                                                                                                                                    Steven Sashen
                                                                                                                                                                                                                                                                                                    CEO
                                                                                                                                                                                                                                                                                                    Xero Shoes

                                                                                                                                                                                                                                                                                                    ...

                                                                                                                                                                                                                                                                                                    Tracks:
                                                                                                                                                                                                                                                                                                      In this session, we’ll hear about what B2B companies must do to properly manage their product data to ensure that product data management systems are serving up the right content in merchandising and marketing campaigns—and avoiding conflicting information that can confuse customers and prospects....
                                                                                                                                                                                                                                                                                                      Tracks:

                                                                                                                                                                                                                                                                                                      Friday, June 08, 11:45 AM - 12:15 PM

                                                                                                                                                                                                                                                                                                        Keyword research can be a big sticking point for online retailers as search continues to evolve online and the competitive field keeps changing. Are you using the best tools and tactics to find keywords that are popular (and attainable)? Do you know how to uncover untapped keyword opportunities from your... ...read more...
                                                                                                                                                                                                                                                                                                        Speaker(s)
                                                                                                                                                                                                                                                                                                        Jeff Oxford
                                                                                                                                                                                                                                                                                                        Founder, Chief Executive Officer
                                                                                                                                                                                                                                                                                                        180 Marketing

                                                                                                                                                                                                                                                                                                        Jeff Oxford is the founder and CEO of 180 Marketing, an SEO company focused exclusively on search engine optimizatin for e-commerce sites. Over the past seven years Jeff has worked on more than 200 SEO campaigns for both small startups and Fortune 500 brands. He has also served as an...

                                                                                                                                                                                                                                                                                                        Keyur Shah
                                                                                                                                                                                                                                                                                                        Owner
                                                                                                                                                                                                                                                                                                        Paperandmore.com

                                                                                                                                                                                                                                                                                                        ...

                                                                                                                                                                                                                                                                                                        Tracks:
                                                                                                                                                                                                                                                                                                          Online retailers recognize that application performance impacts customer engagement and that performance analysis should help guide choices on how to design a site, what features to add and what areas to optimize. Some application measurement has been highly technical and hard to relate directly to the all-important user experience, but... ...read more...
                                                                                                                                                                                                                                                                                                          Speaker(s)
                                                                                                                                                                                                                                                                                                          Cliff Crocker
                                                                                                                                                                                                                                                                                                          Director, Product Line, Web Performance
                                                                                                                                                                                                                                                                                                          Akamai Technologies

                                                                                                                                                                                                                                                                                                          Cliff Crocker is an active contributor in the web performance community, evangelizing the importance of speed as it relates to user behavior and ultimately business ROI. As product line director for Akamai Technologies, he focuses on building product strategy for performance and operational analytics. Previously, he was vice president of...

                                                                                                                                                                                                                                                                                                          Tracks:

                                                                                                                                                                                                                                                                                                          Friday, June 08, 11:45 AM - 12:30 PM

                                                                                                                                                                                                                                                                                                            Everyone’s concerned about what Amazon Business is up to. This session will address how companies can both compete against it and work with it to grow sales. Our speakers will discuss how they compete against Amazon Business with same-day delivery for purchases on their site, while also selling through Amazon... ...read more...
                                                                                                                                                                                                                                                                                                            Speaker(s)
                                                                                                                                                                                                                                                                                                            Brian Fricano
                                                                                                                                                                                                                                                                                                            SUSTAINABLE SUPPLY

                                                                                                                                                                                                                                                                                                            Brian Fricano is the chief executive officer and founder of Sustainable Supply, an online B2B retailer selling more than 1 million building and maintenance products. Brian has more than 18 years of experience in the B2B marketplace, including working for W.W. Grainger and the Bradley Corp. Over the past several...

                                                                                                                                                                                                                                                                                                            Matt Clark
                                                                                                                                                                                                                                                                                                            Global Head & Vice President, E-Commerce & Digital Marketing
                                                                                                                                                                                                                                                                                                            Premier Farnell

                                                                                                                                                                                                                                                                                                            Matt Clark leads the global digital marketing, e-commerce and community/social teams at Premier Farnell, a global high-service electronics distributor with an online community of more than 500,000 design engineers and tech teams. He has helped the company, recently acquired by Avnet, to deliver $600 million in yearly e-commerce sales...

                                                                                                                                                                                                                                                                                                            Tracks:

                                                                                                                                                                                                                                                                                                            Friday, June 08, 12:15 PM - 1:00 PM

                                                                                                                                                                                                                                                                                                               The internet has increased market reach to a worldwide scale for retailers large and small.   And SEO helps retailers reach targeted markets online by improving their rank in search engine results, whether it's hyper-focused on local cities' and states' rankings within search engine local map results, or targeting global markets through predominant search engines in different countries. In this... ...read more...
                                                                                                                                                                                                                                                                                                              Speaker(s)
                                                                                                                                                                                                                                                                                                              Benj Arriola
                                                                                                                                                                                                                                                                                                              MYERS MEDIA GROUP

                                                                                                                                                                                                                                                                                                              ...

                                                                                                                                                                                                                                                                                                              Clara Li
                                                                                                                                                                                                                                                                                                              Product Manager, SEO
                                                                                                                                                                                                                                                                                                              Grubhub

                                                                                                                                                                                                                                                                                                              Clara Li is the SEO product manager at Grubhub, where she oversees and implements SEO strategy for a portfolio of brands including Grubhub, Seamless and Eat24. Previously, Clara was with Resolution Media. With experience in SEO on both the client and agency sides, she has a deep...

                                                                                                                                                                                                                                                                                                              Tracks:

                                                                                                                                                                                                                                                                                                              Friday, June 08, 12:15 PM - 1:15 PM

                                                                                                                                                                                                                                                                                                                Access to expert feedback on the design of your e-commerce site is always a plus – and it’s even better when it’s free, as in this always-popular session. Attendees can offer their site for an on-the-spot critique from our two design experts by volunteering their URL from the floor. You’ll... ...read more...
                                                                                                                                                                                                                                                                                                                Speaker(s)
                                                                                                                                                                                                                                                                                                                Josh Levine
                                                                                                                                                                                                                                                                                                                Chief Experience Officer
                                                                                                                                                                                                                                                                                                                Cake & Arrow

                                                                                                                                                                                                                                                                                                                Josh Levine's career in e-commerce spans 20 years. As chief experience officer at Cake & Arrow, Josh leads the company's award-winning multidisciplinary design program and is responsible for company strategy, creative vision and user experience. Under Josh’s creative leadership Cake & Arrow has built successful initiatives for companies such as...

                                                                                                                                                                                                                                                                                                                Tracks:

                                                                                                                                                                                                                                                                                                                Friday, June 08, 12:30 PM - 1:15 PM

                                                                                                                                                                                                                                                                                                                  In a popular annual session, two web design experts will conduct live reviews of B2B e-commerce websites submitted by members of the audience. The design experts will point out the positive and negatives of each site’s design as they see it, and offer suggestions on how sites could be modified... ...read more...
                                                                                                                                                                                                                                                                                                                  Speaker(s)
                                                                                                                                                                                                                                                                                                                  Lori McDonald
                                                                                                                                                                                                                                                                                                                  President & CEO
                                                                                                                                                                                                                                                                                                                  Brilliance Business Solutions

                                                                                                                                                                                                                                                                                                                  Lori McDonald is president and CEO of Brilliance Business Solutions, which provides web commerce and content services with a focus on helping B2B companies realize the untapped potential of the web. After graduating from Purdue University in Computer-Electrical Engineering, Lori worked at NASA-Johnson Space Center as a flight controller...

                                                                                                                                                                                                                                                                                                                  Matt Collins
                                                                                                                                                                                                                                                                                                                  Executive Creative Director
                                                                                                                                                                                                                                                                                                                  Gorilla Group

                                                                                                                                                                                                                                                                                                                  As executive creative director for Gorilla, based out of Chicago, Matt Collins leads a team of design technologists and visual and experience designers, .His work with the team and Gorilla clients merges brand vision with audience needs into holistic engagement ecosystems brought to life through commerce. He specializes in converging...

                                                                                                                                                                                                                                                                                                                  Tracks:

                                                                                                                                                                                                                                                                                                                  For technical assistance with this webpage please click here. For all other inquiries, please contact show management.