Predictive customer insights for data-driven agile marketing
Powerful predictive data and guided programs at the lowest possible cost to reduce uncertainty and waste, and increase relevance for higher incremental return on marketing spend. Every retail customer is individually scored for long-term loyalty, future spending, lifecycle stage, churn risk, response sensitivity, probability of every customer to buy every available product, and other foresights, which are used to plan, estimate, target, and personalize on any channel. No new platforms or DB. Simple source data requirements. No PII. No new skills needed.