OX  Upgraded

Chicago,  IL 
United States
https://officeofexperience.com/
  • Booth: 1455


The Experience Is the Brand.

The Office of Experience (OX) is a design and digital innovation consultancy for the modern marketing age. A new breed of agency, OX's human-centered philosophy and multidisciplinary approach integrates strategy, design, and technology to help organizations reinvent their business and rapidly bring new experiences, products and messages to market. In an era of unprecedented disruption, OX is built to transform. 


 Press Releases

  • https://www.prnewswire.com/news-releases/the-office-of-experience-names-dan-knuckey-executive-creative-director-further-expanding-design-expertise-300764067.html?platform=hootsuite

    CHICAGODec. 12, 2018 /PRNewswire/ -- The Office of Experience (OX), a Chicago-based design and digital innovation consultancy, today announced it has named Dan Knuckey as Executive Creative Director. Knuckey joins OX after more than two decades at VSA Partners.

    "At OX, we believe the experience is the brand," said Stratton Cherouny, OX Co-Founder.

    "A human-centered approach to design can make the difference between an emotive experience that propels a brand forward and one that goes completely unnoticed."

    "Dan is incredibly well-versed in the multi-dimensional power of design and how to apply it across the brand ecosystem," Cherouny continued. "He's done it at the highest level for some of the most recognized organizations in the world. We're thrilled to have him on board as we continue to grow and amplify our unique blend of capabilities."

    Knuckey brings a wealth of design and brand expertise to the growing OX team. Joining VSA Partners in 1997, he has played a leadership role in creating meaningful experiences across channels for a range of world-class brands, including Harley-Davidson, Goose Island Beer Co., BMO, Sappi and Google. His work has been recognized by HOW, Graphis and Print and is included in the AIGA Design Archives.

    "OX believes in a user-centered approach, executed through beautifully crafted design," said Knuckey. "It's also a growing firm with respected leadership, a clear value proposition and a relentless dedication to their clients' best interests. I look forward to leading a talented team into our next level of growth."

    Entering its fifth year with 42 full-time employees, OX has demonstrated continued progress toward its mission of integrating world-class strategy, design and technology to help forward-thinking organizations transform their businesses and brands in the modern marketing age.

    "Dan's level of focus and unflappable commitment to design excellence are both unmatched in the space," said Carlos Manalo, OX Co-Founder. "We can't wait to create the next-generation of customer experiences together, and I know that with Dan at the creative helm, the future is bright for OX."

    About The Office of Experience
    The Office of Experience (OX) is a design and digital innovation consultancy for the modern marketing age. A new breed of agency, OX's human-centered philosophy and multidisciplinary approach integrates strategy, design and technology to help organizations reinvent their business and rapidly bring new experiences, products and messages to market. In an era of unprecedented disruption, OX is built to transform. Learn more at www.officeofexperience.com.

    Media Contact:
    Matt Quinn
    +1 312-815-9611

    E - mquinn@officeofexperience.com

    SOURCE The Office of Experience

    Related Links

    http://www.officeofexperience.com

  • CHICAGO, Nov. 2, 2017 /PRNewswire/ -- D'Addario & Company, the world's largest manufacturer of musical instrument accessories, today announced the relaunch of its global B2B ecommerce marketplace in conjunction with Chicago-based design and digital innovation consultancy, The Office of Experience (OX), systems architect Valtech and technology partner Episerver.

    "We are honored to work with such a storied brand like D'Addario to help them usher in a new level of service for their wholesale and B2B customers," said Carlos Manalo, co-founder of OX. "This next-generation user experience and digital commerce solution will advance D'Addario's technology stack and customer loyalty and satisfaction for years to come. It's flexibility will ensure continual improvement and evolution as both customer and business needs change over time."

    The project originated from a corporate initiative at D'Addario to solidify its position as the category leader in B2B musical instrument accessory sales online. "We had done a great job with building our own solution for B2B customers," said D'Addario CEO Jim D'Addario. "But we were ready to take our offering to the next level to deliver a simple and streamlined ecommerce experience that would exceed our customers' expectations and scale with them as their business expands."

    D'Addario turned to OX to help chart the course for their digital transformation initiative and enable a team of best-in-breed partners that could successfully execute against the research, strategy and front-end user experience design developed by OX.

    At the outset of the engagement, OX collaborated closely with D'Addario leadership and stakeholders to identify the most mission-critical key performance indicators (KPIs) that would define the success of a digitally enabled organization. This process of unyielding prioritization also determined which subset of business KPIs could be successfully influenced by the new B2B ecommerce platform.

    OX performed extensive quantitative and qualitative research to uncover key user insights and business objectives to inform a new human-centered user experience design for D'Addario. By focusing on common tasks, customer profiles and performance metrics, OX used agile methodologies and structured sprints that combined design and development to build a best-in-class experience that helps customers achieve their goals and positions D'Addario as a trusted business partner rather than a product vendor.

    Once the strategy, performance indicators and user research were underway, OX consulted with D'Addario to lead the partner search process, identifying best-in-breed partners to help execute the ambitious initiative. Valtech was chosen to collaborate on ecommerce technology strategy to architect the technical solution, systems integration and backend development, while Episerver was chosen as the technology platform for content, commerce and multi-channel marketing.

    Together, the team facilitated D'Addario's digital transformation and built a B2C-class offering based firmly on the brand's core principles in order to exceed customer expectations, leapfrog the competition and sustain brand value well into the future.

    About D'Addario
    D'Addario & Company, Inc. is the world's largest manufacturer of musical instrument accessories marketed under several product divisions: D'Addario Fretted and Orchestral Strings, Evans Drumheads, Promark Drumsticks, Puresound, D'Addario Woodwinds, and D'Addario/Planet Waves Accessories. A family-owned and operated business with roots dating back to the 17th century and 1,100 employees worldwide, the company manufactures 95% of its products in the U.S. employing Toyota's Lean manufacturing principles. D'Addario musical accessories are distributed in 120 countries, serve more than 3,000 U.S. retailers, all major e-commerce sites, and are the preferred choice of professional and serious amateur musicians worldwide including Keith Urban, Zac Brown, Alabama Shakes, Dave Matthews, Gary Clark Jr., Chris Thile, Ry Cooder, Joe Satriani + more. Visit www.daddario.com to learn more.

    About The Office of Experience
    The Office of Experience (OX) is a design and digital innovation consultancy for the modern marketing age. A new breed of agency, OX's human-centered philosophy and multidisciplinary approach integrates strategy, design and technology to help organizations reinvent their business and rapidly bring new experiences, products and messages to market. In an era of unprecedented disruption, OX is built to transform. Learn more at www.officeofexperience.com.

    To view the original version on PR Newswire, visit: https://www.prnewswire.com/news-releases/daddario-taps-the-office-of-experience-to-launch-next-generation-b2b-ecommerce-platform-300548073.html

  • CHICAGO, April 10, 2017 /PRNewswire/ -- The Office of Experience (OX), a Chicago-based design and digital innovation consultancy, today announced it has been named agency of record for The University of Chicago Booth School of Business, one of the world's foremost MBA programs.

    OX competed against several global agencies over the course of a three month period before being awarded the business. OX's user-centered approach to understanding the elite MBA customer journey combined with a compelling strategic vision for evolving the brand and targeting right-fit candidates were key to winning the business.

    "OX demonstrated an impressive ability to understand the unique and varied needs of our target audience across the globe and spelled out a compelling vision for how we can continue to push the Booth brand into the future," said Kurt Ahlm, Associate Director of Full-Time Admissions and Executive Director, Booth Marketing.

    Two years after its founding and with more than 25 full-time employees, OX has shown early success with its mission to integrate world-class strategy, design and technology to help forward-thinking organizations transform their business and brand in the modern marketing age.

    "We are thrilled to bring our multidisciplinary blend of talents to bear for The University of Chicago Booth School of Business," said Stratton Cherouny, OX Co-Founder and Executive Director of Design. "Working on a global scale for a top-tier brand like Booth, helping them navigate their digital future with agility—that's exactly the kind of opportunity we're built for."

    About The Office of Experience
    The Office of Experience (OX) is a design and digital innovation consultancy for the modern marketing age. A new breed of agency, OX's human-centered philosophy and multidisciplinary approach integrates strategy, design and technology to help organizations reinvent their business and rapidly bring new experiences, products and messages to market. In an era of unprecedented disruption, OX is built to transform. Learn more at www.officeofexperience.com.

    About The University of Chicago Booth School of Business
    Founded in 1898, the University of Chicago Booth School of Business is the second-oldest business school and the first and only school with permanent campuses in North America, Asia and Europe. With a faculty of more than 200, Chicago Booth consistently ranks among the top business schools in the world. Booth has more than 3,000 MBA, executive MBA and doctoral students and a powerful network of 50,000 accomplished alumni. The school's Executive MBA Programs in Chicago, London and Hong Kong are all taught by Chicago Booth faculty. The Chicago Approach to management education is distinguished by how it leverages fundamental knowledge, its rigor and its practical application to business challenges.

    To view the original version on PR Newswire, visit: http://www.prnewswire.com/news-releases/the-office-of-experience-awarded-global-advertising-and-digital-agency-of-record-for-university-of-chicago-booth-school-of-business-300437221.html

  • CHICAGO, IL, October 16, 2017 – The Office of Experience (OX), an experience design & digital innovation agency partner, today announced it has been certified as a Solution Partner of Episerver™, a leading provider of a single platform to smartly manage digital content, commerce, and marketing in the cloud.

    OX completed a thorough certification process to earn the Solution Partner status in the Episerver Partner Success Program and to qualify as a value-added seller of the Episerver Digital Experience Cloud™ solution. OX is headquartered in Chicago, IL and has resources across North America.

    Episerver helps organizations create unique digital experiences for their customers, with measurable business results. The Episerver Digital Experience Cloud™ combines content, commerce, multi-channel marketing and predictive analytics in a single platform to work full-circle for businesses online – from intelligent optimization and lead-generation through to conversion and repeat business – with unprecedented ease-of-use. Sitting at the center of the digital experience ecosystem, Episerver empowers digital leaders to embrace disruptive, transformational strategies to deliver standout experiences for their customers for both interactional and transactional experiences alike – everywhere they engage.

    “We’re thrilled to advance our partnership with Episerver. At OX, we believe the experience is the brand. We leverage cutting edge technologies to create experiences that drive performance and cut through the clutter for today’s choice-empowered customer,” said OX co-founder Stratton Cherouny. “Achieving Solution Partner status with Episerver gives us an industry-leading content and commerce platform that we can bring to bear for our forward-thinking clients.”

    With a network of over 880 partner companies in 30 countries, Episerver seeks to connect with qualified partners with strong expertise, creativity and global reach. Episerver’s Solution Partners are invested in creating a network of Episerver certified developers, and have an established track record of successful project delivery.

    “Episerver is proud to add OX to the growing network of Solution Partners in the Episerver Partner Success Program,” said Karen Chastain, director of strategic alliances and global partners for Episerver. “Demand for our integrated content, commerce and digital marketing offerings has grown immensely, and it is through a network of highly experienced and dedicated partners like OX that we are able to scale delivery of these services. As digital experience is now a major focus across the B2B and B2C landscape, partnering with OX, a company committed to experience design & digital transformation solutions, allows us to deliver even more differentiated value for our clients.”

    For more information about Episerver’s Digital Experience Cloud, click here.

    Episerver and Episerver Digital Experience Cloud are trademarks for Episerver. All third-party trademarks cited are the property of their respective owners, and are used only for reference purposes.

    About The Office of Experience
    The Office of Experience (OX) is a design and digital innovation consultancy for the modern marketing age. A new breed of agency, OX's human-centered philosophy and multidisciplinary approach integrates strategy, design and technology to help organizations reinvent their business and rapidly bring new experiences, products and messages to market. In an era of unprecedented disruption, OX is built to transform. Learn more at www.officeofexperience.com.

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