PORTLAND, Ore., Jan. 29, 2019 /PRNewswire/ -- 4-Tell today announced the expansion of its patent portfolio, further demonstrating its commitment to innovation and market leadership.
The company now has 2 allowed patents, with 3 other patents currently pending approval.
The first patent receiving allowance claims the combination of 4-Tell's unique crowd and genomic algorithms that are used to predict similar product recommendations based on catalog attributes like category, color, and brand.
Upon the granting of this patent, 4-Tell's Chief Data Scientist, Ken Levy said, "Our cross-sell genomic algorithms enable retailers to present high-value recommendations for new products, even before customers have interacted with or purchased the product. This means retailers can expose new products to the right shoppers from the moment they are loaded into their store. This approach is unique in the market and it has a direct impact on new product launches, season lines, and improved operating margins."
4-Tell's second patent allowance claims the personalization of customer experiences based on shopper preferences. This capability allows merchants to use shopper's price, category and brand preferences to further personalize product and search recommendations.
"Altogether, our complex algorithm enables merchants to provide a highly tailored customer experience that's dynamic to the nuanced preferences and behaviors of each shopper. It simply can't be achieved with other recommendation engines, and it makes the difference for today's customers who demand an exceptional customer experience. Now we have the patents to protect that technology," said Ken Levy when asked to respond to the allowed patents.
4-Tell continues to innovate its solution to create a highly efficient and deeply personalized customer experience for its merchants.